How to open a clothing store in a mall. Women's business - how to open a clothing store from scratch? How to open a clothing boutique from scratch

One of the most popular areas in small business is the clothing trade. But many aspiring entrepreneurs cannot imagine how to open and develop their own business in this area. The format of the point is not so important, whether it is a boutique, a women's, children's or workwear store, a showroom. Problems and production nuances will be the same.

Since the nineties, business has undergone significant changes. Previously, clothes were brought to Russia by shuttles and sold in special markets. Today, people buy clothes in specialized stores or shopping centers. Individual entrepreneurs no longer carry products, but purchase them from factories or suppliers.

Choosing a dot format is an integral part of starting a business. Today there are more than enough of them. The most popular store options:

• Second hand.
• Stock.
• Multibrand.
• Monobrand.
• Franchise manager.
• Boutique.

Second hand

In such an institution, clothes are sold that have already been used by someone. There are companies in Europe and other countries that buy clothes from the population for little money. Then employees sort things and send them to chain stores.

The main criterion for clothes that fall into second-hand is the degree of wear. This will determine the price for which the product will be sold.

The margin in such stores may be at the mark in 200-250 percent. You don't need a lot of start-up capital to start. The organization of such a business is relatively simple, while the demand for such establishments among the population is quite high.

stock

Stock stores specialize in items that were not sold out in previous seasons. You can also find branded clothes in them, which turned out to be in excess.

The markup at such points is usually does not exceed 90-100 percent Therefore, it is there that you can buy quality items at low prices.

Multibrand

Multi-brand establishments are aimed at middle and high class customers. They feature products from leading designers. Such a store sells clothes of several brands, thereby providing customers with a wide choice.

When opening, it is necessary to take into account that there will be many competitors. When organizing the sales process, you need to hire qualified sellers, as well as pay special attention to merchandising.

Monobrand

Usually only one brand is represented here. Such establishments are aimed at middle and high class buyers. Buyers are usually included in a narrow circle of customers of the outlet. The store places high demands on the staff, as it is necessary to maintain long-term relationships with customers.

franchise

A store opened in this way can be both a profitable project and a failure. On the one hand, trading through a franchise has the advantages of a popular advertised brand, help and support from the franchisor. On the other hand, it can become a disadvantage, as purchases and monthly fees can be expensive.

To open such a business, you must have start-up capital. In addition, you need to carefully follow the instructions from higher people. The essence is quite simple: you have capital, you are offered to do business using a promoted brand. Your task is to divide the profit between the franchisor and yourself.

Usually you need to make some initial contribution, the amount of which varies greatly from company to company. Next, you must pay monthly payments on total sales. Also, some franchises may charge advertising fees.

Boutique

The boutique is a small area store, within 15-20 square meters. They mainly sell clothes of expensive brands.

The target audience is clients with medium and high income levels. Opening such an institution will be quite expensive, so you need to look for an individual approach to almost every client. In this case, only qualified sellers should be hired.

Institution directions

Also, stores can be divided into several areas:

• Men's clothing.
• Women's.
• Children's.

Based on market analysis, it is safe to say that the best way to open a women's clothing store because women pay more attention to their wardrobe.

Step-by-step instructions for organizing such a business are presented in the following video:

Company registration

To sell clothes, you need (IP) or (LLC). For opening a small store in a small or medium-sized city, registration as an individual entrepreneur is better suited. This will allow the businessman to save on taxes and other obligations.

You also need to purchase a cash register and register it. It is best to do this after you have rented the retail space.

Point location selection

The flow of customers and, accordingly, income will depend on the location of your store. To choose the best place, you can ask your friends where they prefer to buy things. You can also arrange a survey on social networks and determine where they like to go shopping the most.

There are several location options:

• Shopping and entertainment centers.
• Separate shop.

If the store is located in mall, then it has some advantages:

• The shopping center has a large flow of customers.
• The rent for retail space is not that high.

The disadvantage may be that the best places in the shopping center are already taken. Renting other places can be an unprofitable solution, since the profit received depends on the location of the point. You should not rent a place that is located on the upper floors, as there may be very few buyers there.

It is advisable to open a separate establishment only in the place where it will intersect with a large flow of customers. For example, you should not open a clothing store for young people in a residential area of ​​the city.

The advantage of a stand-alone point is that it is owned by the owner, and he is responsible for it.

Let's consider each option separately:

• A second-hand store is best opened as a stand-alone store with a small area.
• The stock version will also work great as a separate room.
• It is desirable to place a multi-brand one in a shopping center, preferably on the 1st or 2nd floors.
• Mono-brand, as well as multi-brand, can be opened in the shopping center on the 1st or 2nd floors. It can also be placed as a stand-alone establishment.
• The franchisor, who will analyze the market and potential competitors, will decide on the location of the point selling clothing under the franchise.
• The boutique should be opened as a separate store. At the same time, it is necessary to take care of its presentable appearance.

Necessary equipment

Before you open an institution, you should take care of purchasing the necessary equipment.

For a clothing store, you need to buy:

• mannequins on which the presented products will be hung;
• showcases and racks;
• fitting rooms, hangers;
• cash register;
• special scanners for credit cards.

Supplier search

After you have chosen the direction of the institution, registered a company, rented a room, bought equipment, you need to find suppliers. The supplier must first of all deliver a quality product that can satisfy the tastes of visitors in a timely manner.

Finding suppliers is not difficult. Factories can become suppliers from Europe, America, China and Russia. The main problem may be finding an original product that will set you apart from competing stores.

Note! To find an interesting product for your establishment, you can visit special clothing exhibitions, fashion shows.

If you want to work with a specific brand, then for the delivery you need to contact the supplier. You can find contacts of such companies on the Internet or learn from friends who are engaged in the same business and work with this brand.

Staff

Naturally, you will need to hire professional sales consultants. These employees will determine how often customers will purchase goods in your store. From this, in turn, will depend on revenue.

A qualified specialist must have a presentable appearance, confidently understand the product, be able to find an individual approach to each client.

The outlet's revenue depends on approximately 70 percent of the actions of sellers, so it is important to select good specialists who already have experience in sales.

You can place job advertisements in newspapers, on television and radio. You can also give information on the Internet or use the services of recruitment agencies.

In addition to sellers need to hire accountant, cleaners, administrator, security guards.

Do not forget that employees need to be constantly motivated. This will improve the quality of their work and productivity. It is necessary to conduct certification events once a year.

Also do not forget that salespeople will have to be trained if someone does not have the necessary work experience.

Costs, funding sources

The costs will look something like this:

• Registration individual entrepreneur- 2,000 rubles.
• Obtaining permits - 10,000 rubles.
• Rent - 30,000 rubles.
• Design and decoration - 100,000 rubles.
• Purchase of goods - from 200,000 rubles.
• Advertising - from 20,000 rubles.
• Salary to employees - 180,000 rubles.
• Equipment - from 70,000 rubles.

Possible sources of funding:

• Small business development loan.
• Private investor.
• Own or borrowed capital.

Advertising

You can advertise the point with the help of television, radio, social networks. On the first day of sales, you can give special cards regular customers who will give a discount on goods.

On the first day, you can also arrange a contest with various prizes. Do not forget about gifts for visitors for the holidays.

Possible profit

On average, a clothing store can payback in 1-2 years. If the business organization has been properly built, the products correspond to the quality, an acceptable pricing policy has been developed, then the projected revenue can be reached in six months.

Remember that opening such an institution, you must constantly update the range of products to maintain a constant demand for your product.

Do you want to learn how to earn from 50 thousand monthly on the Internet?
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AT modern world, thanks to the advent of the Internet in our lives, people devote a lot of time to self-education, personal growth, learn financial literacy. In this regard, such people no longer want to work for their uncle for a penny all their lives, there is a desire to open their own business, starting with a small one.

The most profitable option for opening and running a business is to sell various clothes. Such a store is able to generate a stable income, with the right approach to solving issues, already at the initial stage.

Since there is quite a lot of competition in large cities, and it is almost impossible for a beginner to start from scratch, you should turn your attention to small, calm cities that are not spoiled by an abundance of shops. This is the most promising option for starting a business from scratch. Let's look at how to open a clothing store from scratch in a small town, where to start.

1. Initially, you need to decide which product is planned to be put up for sale, i.e. the target audience and cost;
2. Choose the most suitable place;
3. Draw up a business plan to assess the profitability of the business;
4. You need to find suppliers that will meet your needs and agree on the supply;
5. Decide which option is convenient for you to register an individual entrepreneur (individual entrepreneur) or LLC (limited liability company);
6. Purchase commercial equipment;
7. Find working staff, negotiate the cost of wages and work schedule;
8. Engage in advertising your store, in order to attract customers, by contacting a special company for this or on your own.

With the help of the disclosure of each of these points, it will be possible to get an answer to the question of how to open a store from scratch in a small town.

Selecting a product category

When opening your own store in a big city, you can focus on certain products. For example, to sell only children's clothing, women's or men's or other options.

But if the city where you plan to run your own business is small, then the best solution would be to provide a different range of goods.

Beforehand, it is worth analyzing the market and the goods offered by future competitors for price and quality.

How to open a clothing store from scratch in a small town and write a business plan

It is very important to correctly draw up a business plan, which will clearly reflect your goals for the near future, as well as long-term ones.

In addition, you must specify a strategy that can help achieve them, as well as the overall development of your business. Be sure to evaluate the profitability and possible costs. What is it for?

First of all, a business plan is beneficial as a support for someone who plans to create their own business. If it is necessary to attract investors, a clearly formulated plan will allow them to determine in a short time how profitable the investment will be.

If you need to purchase a loan for a small business, then its availability is a mandatory item in the package of required documents.

Choosing a store location

The location of the store is also important. Treat his choice very carefully, because this will greatly affect the implementation of sales. To open a store you need:

1. Choose the most accessible place. For example, next to various shopping centers or close to a large cluster of residential buildings, etc.;
2. Pay attention to the availability of convenient parking;
3. The presence of competitors is not always good, but the location of a beauty salon or some other outlet or organization in demand nearby can play into your hands;
4. Also, the choice of location can be influenced by personal needs, that is, proximity to the house, the chosen premises and other factors.

Since the premises can be purchased for rent, redemption or construction, depending on the option chosen, a lot of investments may be required.

Therefore, at the very beginning, if there is no ready-made premises for a store, it is easiest to purchase it for rent. It is worth noting the fact that in this case all issues related to fire safety, SES and security are assigned to the landlord.

However, before concluding a lease, be sure to carefully read all its clauses and only if everything suits you, sign.

Supplier search

The search for suppliers must be carried out in parallel with the selection of the range of goods that are planned to be put up for sale and market analysis. However, you don't have to stop at one option.

Let's take a closer look at the criteria that will help you choose a supplier:

1. Reliability is a very important criterion. It includes timely execution and delivery of the order, as well as honest settlements;
2. Price and flexibility in the calculations. Compare offers coming from suppliers, the possibility of obtaining discounts and the conditions necessary to obtain them. Specify the possibility of deferred payments or the issuance of goods exclusively for sale;
3. Range;
4. Recognition of the company of the product, if it is really required (at your request).

It is worth noting that, even if you find one or more suppliers, look for other options and offers that are most beneficial to you.

What is better to choose when registering your own business as an individual entrepreneur or LLC?

When deciding how to open a clothing store from scratch in a small town, you need to decide how your activity will be registered.

To do this, you should understand the difference between an individual entrepreneur and an LLC, then choose the option that will be more profitable. A limited liability company consists of a founder and co-founders.

To register an LLC, you need to fill out an appropriate application, as well as provide a full package of documents, the list of which can be found on the official website of the Federal Tax Service and a receipt for payment of a fee in the amount of 4,000 rubles.

As for opening an IP, everything is much simpler and much cheaper. The local branch of the tax inspectorate will need to provide an application of the established form, a passport of a citizen of the Russian Federation, with its copy and a receipt for payment of a fee of 800 rubles.

The term for consideration of documents and making a decision on registration is 3 working days. After this period, you can personally or by providing a notarized power of attorney re-apply to the department of the Federal Tax Service and pick up the documents.

Trade software

When opening a clothing store, do not forget about such an important matter as purchasing commercial equipment. It includes the following:

1. Counter for issuing purchases and receiving payment (reception);
2. Settlement and cash register, as well as, if necessary, the installation of acquiring (terminals for receiving non-cash payments);
3. Hangers, racks and racks;
4. Mannequins for displaying clothes;
5. Fitting booths;
6. Storage boxes for visitors.

Something else can be added to the list of the above equipment at the discretion of the owner of the outlet and depending on his financial capabilities. But at the very beginning of opening your own business, you should not spend money on minor things that you can do without.

If you want to make your store super beautiful and convenient, then you can invest in the development, expansion and purchase of decorations, with a profit when the store is at full capacity.

Recruitment

Another step is the selection of service personnel.

You can use several methods for this:

1. The simplest is the offer of work to relatives or acquaintances;
2. Appeal to a recruitment agency for the selection of personnel, for a fee;
3. Distribution of job advertisements by posting them, posting information on the Internet and using other methods.

Most importantly, don't get hung up on work experience or education. Before applying for a job, train the applicant. Set a trial period during which you can see if the person is suitable for the job or not.

At first, you will need to independently control the work, as well as monitor compliance with the rules for communicating sellers with buyers.

If you do not want to deal with this issue yourself, you can hire a personnel manager who will work with sellers.

In addition to sellers, it is advisable to hire an accountant, a cleaning lady and other necessary personnel to conduct business in the store.

Carrying out advertising

The final stage on the way to solving the issue of how to open a store from scratch in a small town is to attract customers through advertising.

For this purpose, you can use the following options:

1. Creating advertising flyers (leaflets) on your own or contacting a special advertising promotion agency. In this case, leaflets should attract attention with their brightness. You can make an additional bonus for buyers in the form special offers, discounts and other "buns";
2. Promotion of advertising through television, newspapers and other media;
3. Word of mouth radio. This method of information dissemination can also give good results;
4. Posting ads can also help in attracting buyers.

How to open a clothing store from scratch in a small town? It is not difficult to open a clothing store, it is much more difficult to run a business correctly, to apply all the marketing chips. To do this, you will need to constantly learn, gain experience and, based on the knowledge gained, increase sales.

I would also like to make a few more important additions:

1. After attracting potential buyers, you should not stop there. Periodically conduct surveys on the quality of service, expand and adjust the range of goods sold. Make a convenient work schedule;
2. Never open a store on the last resort! In the first year of developing your business, no matter how good and elaborate the business plan is, additional expenses will be required. This, as a rule, additionally takes about a third of the planned budget. Before you start realizing your goals, make sure that you have an additional reserve that can be used in case of unforeseen circumstances;
3. Do not try to do everything on your own, this behavior is the most common mistake of novice businessmen and leads to quick burnout. Try to solve only the main and most important issues (search and contract with suppliers, etc.). Entrust more routine work to hired workers. For example, to make repairs or something in this regard;
4. Don't quit right away. It will be difficult at the very beginning. On average, you can start receiving real income only after 6-9 months, sometimes even a year. Stock up on patience;
5. As an additional profit, you can create an online store on your own or through contacting specialists in this matter. Many organizations and stores, including, create their own websites and marketplaces for online shopping.

When deciding how to open a clothing store from scratch in a small town, the most important thing is careful planning and understanding of the principles of trade.

If there is no experience in this area, then for a start it is worth trying your hand not as an entrepreneur, but as a seller in order to gain the necessary experience and knowledge.

How to open a clothing store from scratch in a small town, summary

Now you know how to open a clothing store from scratch in a small town, do not forget that in addition to the offline store, you can also sell your clothes and online at the same time through a website on the Internet. I wish you success, good profits and satisfied customers.

Where to start if you want to open your own store? Which store is better to open and how to choose goods for trade? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of HiterBober.ru business magazine. Entrepreneur and author of the site Alexander Berezhnov is with you.

When aspiring entrepreneurs have a question about what kind of business to start, many choose the simplest and most obvious - retail, namely the opening of your outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, an auto parts store, a children's store, or a grocery store, then you will have to go through the same steps. Here you will also find recommendations for opening the most common types of stores. This will be especially true for you if you have not yet decided which store to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, most importantly, you must understand that the vast majority of people come up with the idea of ​​​​opening a store as a simple commercial project at first glance.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pluses (+) of your store as a business

1. Clarity for the average person

That is why most aspiring entrepreneurs consider their store as the first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us, we will have the least problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened 1 store, its owner often does not stop and, with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and go along the beaten path, which should lead to success in your business, unless, of course, you “hit the jambs” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also in terms of settlements. You have the cost of the item, the sales margin, and the costs you incur.

4. Sustainability of business with its promotion

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of ​​​​the city can provide you with a comfortable life, even despite nearby competitors.

5. Ability to sell your store as a ready-made business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. This is how you become the owner autonomous system profitable.

Naturally, many people who have capital but do not want to open their store from scratch will want to become the owner of such a “tidbit”.

Now selling a ready-made business is as simple as a car or an apartment, you just need to notify potential clients that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The reverse side of the simplicity and clarity of opening a store is high level competition. After all, there are a lot of people who want to become the owner of their own outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case, you will need several hundred thousand rubles, or an average of $10,000, to start your business.

3. The appearance of remnants of unsold goods

One more weak side store as their business are the remnants of the goods.

Especially often they are formed in grocery stores and in stores selling seasonal goods. For example, Christmas toys and other holiday accessories.

The cost of the leftover goods has to be included in the current cost, which leads to a drop in demand, as the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventories - this is a far from complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be more or less pronounced. For example, building and finishing materials sell well in summer, while sales fall significantly in winter.

Other shops make super profits in winter under New Year, and in the summer they “suck their paw” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for a future store.

6. If the business fails, the risk of losing 80% of the money

If suddenly your business does not go well, then the purchased commercial equipment will have to be sold for a pittance, and the remaining goods will also be sold in bulk or simply presented to friends for the holidays (if the goods do not belong to food).

I hope that now you have a better picture of opening your store and know what difficulties you will face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities, in a slightly different way, for example, by starting trading on the "Business with China" section.

This is a very trendy and interesting topic today. My friends are doing it successfully. When buying goods in China, you can sell them with a markup of up to 500% without even opening a physical outlet. This business can be done through the Internet.

Yevgeny Guryev, a specialist in the “Chinese theme”, teaches this business very cool. Our team knows Zhenya personally and recommends him as a professional in this field.

Watch the video in which student Evgenia shares her impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then you must be disappointed - this is really a myth!

Let's take a look at those required elements, without which the store is simply impossible to open in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my acquaintances, having opened a premium-class women's clothing store, invested in it more than 1,200,000 rubles . This amount included the rental of premises, repairs in it, the purchase of goods, the purchase of commercial equipment, hiring staff, registering a company.

How much does it cost to open your store?

1. Premises (shopping area)

Own or rented.

Naturally, having your own space (not rented) gives you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profits, and during seasonal recessions you can work “to zero” without earning a penny or even go into the red, putting money out of your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Product

You can take part of the goods from suppliers for sale on the terms of deferred payment. That is, give money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult here for novice players in this market. So, if you are a beginner, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

So you learn the most hot goods, work with the objections of customers and be able to transfer your experience to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will deal with invoices, invoices and contracts. With all these points you have to deal with sequentially.

Women's clothing is always in demand. All representatives of the fair half want to look stunning, so they update their wardrobe quite often. This natural desire of women to be seductive can make good money if you open a women's clothing store from scratch. But in theory simple idea in practice, it leads to a dead end with the question: “Where to start?”.

Stages of creating your business

Don't assume: I'm the only one so smart, so the boutique will immediately begin to bring good profits". It must be remembered that if a women's clothing store is a profitable type of business, a newcomer here will have to face a high level of competition. But this is not an obstacle in order to open your business from scratch and make it successful, overtaking competitors. Why is it necessary:

1. Make a market analysis within the city, locality, a district where it is planned to open a women's clothing boutique.
2. Based on the analysis, form an assortment (this must be done before opening a store).
3. Create a cost estimate, including an advertising campaign.
4. Find staff, premises, buy equipment.
5. Prepare documents, open IP.

Now we need to consider each of the stages in more detail.

Qualitative analysis - 50% success

To the question: “How to start a business?” an adequate answer would be: "From market analysis." This is especially true if the business area provides for a high level of competition, which will be the main feature of the women's clothing sales segment.

Opening a store quickly without preparation is dooming yourself to losses.

Starting a business is a big step requiring maximum concentration, composure, rationality.

The analysis should begin with determining the number, at least an approximate number, of outlets that sell women's clothing. It is best to go through them yourself and get acquainted with the assortment and pricing policy.

It is necessary to control and monitor the opening of new women's clothing stores. Adopt creative techniques of future competitors. Please note that it is necessary to remove price tags and shop windows very carefully, otherwise problems with staff and security may arise.

Actually, a deep analysis of the assortment will help attract women, girls and make them regular customers. Everything is extremely simple here - clothes that are not available or few in other stores will be in demand.

Attention! The deeper the analysis is carried out, the higher its effectiveness. This is painstaking work, which will subsequently give a good result with a serious approach.

Many women's clothing stores, especially large ones, try to create a universal assortment for all age categories. The result - the presented clothes are of little interest to customers. The reason is that with an overall impressive selection, individual segments contain very few models. It is necessary to bet on diversity within a relatively narrow specialization, for example, opening a plus-size clothing boutique.

You can also think about second hand store opening. This type of business is no less profitable with the right approach.

Formation of the assortment - pitfalls

Before you open a women's clothing store, you should decide on the assortment. But what to do if all the niches are already occupied by competitors and new clothing collections are only relevant for the first week or two? Do not despair, panic and do absurd actions:

• try to order everything at once;
• try to stand out from the general mass of stores by ordering expensive, extravagant models that will narrow the female consumer audience as much as possible;
• work on a template.

Attention! To open a women's clothing store from scratch and promote it, you need to look for your individual style in work. Everything is important here: knowledge of the laws of the market, psychology, ingenuity, ingenuity.

No less important will be the knowledge of the pitfalls. One of these is youth-oriented clothing, mainly styles: sport, street, underground. The problem is that the youth audience is not so numerous, much more than middle-aged customers.

May be of interest: What you need to open a speech therapy room

In addition, it should be remembered that online commerce is actively developing and a certain part of the youth audience prefers to purchase clothes through the network, which reduces the purchasing potential of the audience. Therefore, the boutique loses customers already in the theoretical calculation. That is why opening a women's clothing store requires a deep analysis.

What to play on if there are no creative ideas regarding the formation of an assortment of women's clothing? Then practical methods are used, one of the effective ones is dumping - lowering the price. But how to do it in such a way that it doesn’t burn out and work for the future. Very simple, there are 2 options:

• reduce staff costs, premises - to conduct a regime of austerity;
• put the cost of promotion in the estimate before opening the store - let it work for a while at a loss after opening in order to attract customers.

And if not everyone can afford the second option, then the first is quite real.

The hackneyed, but no less important ratio - price-quality will help the entrepreneur. The buyer always chooses products of higher quality, and with the same indicators, the product that costs less wins, women's clothing is no exception.

Opening an individual entrepreneur is quite simple and cheap, you only need to pay a state duty - 800 rubles. Many advise getting a status legal entity, open LLC, OJSC, PJSC. But this is true if it is planned to open a network, and not just one women's clothing store. You need to start simple, especially for newcomers to the business.

It is not difficult to collect documents for obtaining the status of an individual entrepreneur - this is a standard package, the contents of which can be found on the official website of the Tax Inspectorate.

About, how to start a sole proprietorship in 2020, we told in the corresponding article.

Costings

It consists of the following articles:

• Premises - it all depends on the area and its geographical location. On average, rent will cost 250-400 rubles per 1m 2. Despite the fact that it is tentatively necessary to open a store with an area of ​​​​50m 2, it turns out that the rent will cost 12,500–20,000 rubles per month. Plus, you need to lay down about 30,000–60,000 rubles for the repair of the premises. Lighting is important for a women's clothing store, you can't save on it. You can also add utility bills here, on average it is 6,000–12,000 rubles;
• Equipment: trempels, mannequins, chairs, furniture (rack for cash register, utility room for staff). Depending on the scale, 60,000–120,000 rubles are needed;
• Staff salaries. Here it should be remembered that good specialists won't work for money. Wages are regulated depending on the economic indicators of the region. Accordingly, wages in the capital are higher than in the provinces. On average, this figure ranges from 18,000 to 32,000 rubles. The minimum staff of a women's clothing store is 5 people: 4 sales assistants and an accountant. Accordingly, it is necessary to spend 90,000–160,000 rubles on a monthly salary. Staff must be recruited before the store opens, not after;
• The purchase of goods is the most controversial item of expenditure. Everything here is individual and depends on the entrepreneur. You can give only one piece of advice in order to get promoted well and not burn out - you should not buy large quantities of clothes and the prepayment should not exceed 50%. You should first work out a scheme of cooperation with suppliers, and then go to large volumes.

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The calculation of the final cost of the goods should be carried out taking into account the costs of personnel, premises. Usually, a double markup of the purchase price is obtained. A novice entrepreneur should not cheat more than 3 times. A well-established women's clothing store or chain can afford to multiply the starting cost of clothing by 5 times.

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It turns out that in order to open a store, you need not such a large amount - 100,000–200,000 rubles, including the purchase of goods, it can increase to 200,000–300,000 rubles. But subsequently, the maintenance of the boutique will require monthly laying out from 110,000 to 190,000 rubles, which corresponds to half of the initial costs.

And this is just a rough calculation without taking into account the cost of advertising. Therefore, before you open a women's clothing store, you need to carefully calculate everything, whether it will be profitable to engage in such a business.

Attention! Opening a store has a lower spending limit, but no upper. You can spend several million, and they will not bring profit later, they will be spent nowhere.

Professional business plans

Today, more than 70% of the market is engaged in sales in various fields of activity. Selling is the simplest and most effective method start your own business from scratch, because there is a constant demand for a certain category of goods, there is no need for serious planning and analysis.

When thinking about starting your own business, be sure to pay attention to the sales area, for example, selling clothes, children's clothing, jewelry, haberdashery, or all the same only in a complex.

It will be about opening a clothing store in a shopping center.

For example, the markup on outerwear is 20-110% (this includes jackets, down jackets, coats, etc.), the markup on casual clothes is 50-270% (this includes jackets, blouses, shirts, etc.) and the margin for underwear is 150-400%.

Of course, we should not forget about the markup for the brand, for the quality of the material, for the initial purchase price, and availability for buyers.

Starting your activities in the field of sales, you should decide for which category of people your products will be, since not everyone will be able to buy a shirt for everyday wear for 7,000 rubles.

So, the opening of a small business begins with the registration of an individual entrepreneur or a legal entity, and the latter is a rarity for this field of activity.

First steps to starting a business

Suppose you decide to start selling casual clothing, the assortment of which consists of women's blouses, T-shirts, sweaters, men's shirts, T-shirts, jumpers, included wallets, bags, purses in the assortment, and also supplemented it with underwear.

Of course, the assortment can be anything, depending on your desire, and we are only considering an example.

Stage 1: registration with the tax office.

Registration with the tax authority takes place within 5 days from the next day after the submission of documents for registration of an individual entrepreneur. Moreover, before visiting a government agency, you should pay the state duty at one of the banks and attach a receipt for its payment to the documentation.

Stage 2: registration with the Pension Fund of the Russian Federation.

In the pension fund, you do not have to pay for registration, all that is required of you is to write an application for registration. If this is not done on time, you can easily get a fine of 5 thousand rubles.

Stage 3: opening a current account (if necessary).

As a rule, a current account is needed to pay for goods to suppliers. In order to find out if you need it, check with your suppliers on what payment system they are used to working with clients. Within 5 working days after opening an account, notify the tax office and Pension Fund otherwise you will be required to pay a fine.

5 working days after the submission of documents, you receive a certificate of registration and become a full-fledged individual entrepreneur.

Supplier search

Currently, suppliers of goods are ordinary retailers and wholesalers rolled into one. As a rule, a discount on a product is achieved by bulk purchases. The average volume discount is 15-25%. Agree, not so much to add to the amount of your own margin.

The search for suppliers is based on the choice between purchase price and quality. It is recommended that you review up to ten options before choosing your supplier to purchase an item.

How to choose a place to sell clothes

Whoever says what, the most profitable place to sell clothes is a shopping center. The only condition when choosing a location is that the shopping center is well visited by people and it does not matter where it is located, on the outskirts or in the center.

Another issue that arises when choosing a site for sale is the price. As a rule, landlords set their price based on the cost per square meter. In addition, the price for electricity, heating and even a certain percentage for the corridor area is added to this cost.

The cost of 200-500 rubles per square meter characterizes a retail outlet located not in the city center, with low and medium attendance. The price per square, equal to 500-1500 rubles, refers to trading floors in places favorable for sale, the attendance of these centers is sufficient for the implementation of your business.

All sites whose cost is more than 1500 rubles belong to the luxury class. These shopping centers are important not only in the city, but also in the surrounding area. As a rule, there are no cheap things in such expensive shopping centers and they were created for the "rich" segments of the population.

Staff

To carry out activities in the shopping center, you will not need either a cleaner or a security guard. It is recommended for the first time (at least 2-5 months) to work in the clothing department on your own. In this way, you can reduce the costs associated with wages and contributions to the pension fund.

In addition, it will be easier for you to develop your own business, as you will be more motivated to succeed than a hired salesman.

If your sales area exceeds 50 square meters, then you are unlikely to be able to cope on your own. In such a situation, hiring an employee is mandatory, provided that one employee will work for every 50 meters of area. With a heavy workload of your department, the number of sellers should increase.

The financial side of the issue

According to our calculations, the minimum price for opening a clothing department is 72,000 rubles. Next, we will justify it.

• The cost of opening an IP - 800 rubles;
• Costs for the purchase of goods - from 40,000 rubles at a time;
• Equipment costs - from 15,000 rubles;
• Rent of retail space - from 15,000 rubles / month.
• Other expenses - from 1,200 rubles.

These calculations were carried out for a city with a population of 30,000 people. To calculate an estimated cost for a city with a different population, use a proportion and divide the result by two. For example, for a city with a population of 300,000 people, the opening costs will be 360,000 rubles.

Of course, the formula is approximate and does not have any significance, however, it is great for estimating costs.