A mobile coffee shop for an event is required. Business on coffee grounds or how to open a mobile coffee shop on wheels? The history of mobile coffee shops

Many people are used to starting the morning with a cup of coffee, but there is not always time to brew even an instant drink. And in this case, a coffee shop on wheels saves, which is ready to offer a diverse range of this drink for every taste. They can be found on the way to work and even near your home. Their main advantage is compactness and mobility, thanks to which they can be moved from place to place to increase the flow of customers. You will learn about how a coffee machine on wheels works, the principle of its operation and organization of activities in this article.

• There is no need to rent or buy a room, arrange it in the appropriate theme and hire additional staff (waiter, barista, etc.).
• Auto, you can move from place to place.
• Minimum costs for organizing work (purchase or rent of all necessary professional equipment, payment for gasoline and technical inspection of vehicles).
• Fast payback, as the goods of high consumer demand are offered.
• Availability for buyers. The car can be placed in any convenient place where there is a large flow of potential customers (whether it is a busy park or the entrance to a university).

mobile coffee shop

What to remember at the start

Coffee cars, despite their low costs and high profitability, have many pitfalls that need to be explored before getting down to business and investing start-up capital. A novice businessman is recommended to start working for several months in this area and study the market in detail. Thus, you can protect yourself and your money from many of the risks that await newcomers in this business. Such fears are connected with high specificity, since coffee cars, in the literal sense of the word, flooded the street drinks market (in one park, you can find 2-3 moving coffee houses).

Buying a vehicle, how to choose a worthwhile offer

There are many options for buying a coffee machine on wheels. For example, you can take it new, used, or even rent a mobile coffee shop. All envy from the initial start-up capital. But, whatever the method of purchase, the first step is to check the performance of all equipment. It is recommended to take transport together with all the equipment for at least a day, paying a daily rent, and if everything works properly, then you can take it without hesitation. You also need to ask the price, you need to find a way to save money. Thus, you can take a used coffee shop for several thousand dollars, while a new similar one will cost around 6 thousand dollars. In addition, there is the option of self-collection of everything you need. That is, you buy a car and buy additional equipment for it (this is done on your own or with the help of a team of professionals). In any case, at cost, this option will turn out to be something between a used and a new coffee shop.

Exploitation

It is also important to use the car correctly. As a rule, the working day at such a coffee shop lasts 12 hours, and it starts at 7 in the morning, when there is a large flow of people going to work. Well, who refuses aromatic coffee early in the morning? It is precisely because the mobile coffee machine works for 12 or more hours that it is necessary to check the health of the equipment before each shift and after its completion, since one faulty element can disrupt the entire shift. Which naturally leads to the loss of potential profits and downtime for the period of repair work, which can drag on for a single day.

Formula for success

Despite all the difficulties that a businessman faces when starting this kind of business, its profitability covers all difficulties. And in order to get more money, you need to find the perfect formula for success. In fact, it is the same for everyone and sounds like adequate pricing, which bribes customers, since no one will buy coffee at an exorbitant price when you can drink a cup of hot espresso in a specialized establishment for the same price. In addition, it is necessary to competently and responsibly approach the choice of a team. In order for the business to be popular, it is recommended to hire an experienced barista or train a person specifically.

In any case, it is the acquired skills that help to make a truly delicious and unique coffee. Well, the last component of the formula for success is tastes. Do not sell exclusively classic drinks, experiment with flavors and formats. For example, now coffee drinks with marshmallows, various syrups that give the drink an interesting taste and cold coffee, invigorating and at the same time refreshing in the hot summer, are very popular.

Profitability

If there is a conversation about profit, then it is worth talking about the profitability of this business, since this is the issue that interests the majority.

You can fully recoup the money spent in 2-3 months of active work, since the profit from one mobile coffee shop per day can be from 10 to 20 thousand rubles. Naturally, the revenue received varies depending on the location of the car, the flow of customers and the sales season. The main advantage of coffee machines is their payback at any time of the year, since in autumn and winter people buy this drink in order to warm up during a walk, and in spring and summer in order to cheer up and continue walking in a cheerful company. Thus, profit can always be received.

Paperwork

The most important thing to do before opening a coffee shop is to complete all the proper paperwork. So, What permissions do you need coffee on wheels in Russia:

• To purchase coffee, you must conclude a purchase / sale agreement.
• The barista working for you must have a health book, as he works with food.
• In addition, all the necessary documents must be issued for the car (technical passport, purchase or rental agreement, etc.).

Mobile coffee shop business plan

The coffee on wheels business plan consists of several main points.

Where to stay

As mentioned above, in order to get the maximum profit, it is necessary to place a coffee shop on wheels in large places, crowds of people (parks, universities, offices, etc.). But, you should take into account the placement of competitors in the zone you have chosen, since sometimes the accumulation of such coffee houses can exceed 3 pieces, which negatively affects profits, since the client receives a considerable right to choose and the widest range of coffee. It is competitors that must be taken into account when choosing a location.

How to beat competitors

If, at the place you have chosen, there are still other Coffee on Wheels auto coffee shops, then the first thing to do is to overcome them, attracting a large part of the client flow. It is quite simple to do this - adequate pricing for the goods offered, a variety of products (various varieties of coffee and types of tea), as well as additional services (for example, you can sell various sweets for purchased coffee or tea at a reduced price, the most popular are buns and pretzels, which It is convenient to eat on the go, besides, it is quite a satisfying delicacy).

Distribution of start-up capital

So, where will the initial start-up capital go? First of all, you need to purchase or rent a car, on which all the equipment for a coffee shop on wheels will be located. Also, do not forget about additional trifles: cups of different sizes, wooden spoons for stirring sugar, napkins and packaged sugar itself. Let's write down the average. The car will cost approximately 400 thousand rubles (if you buy a new one), 250 thousand rubles (you will need to pay for the purchase of a used car) and 2-7 thousand rubles in the case of renting a mobile coffee shop (in addition, for a similar cost, you can arrange leasing agreement, which implies the further redemption of the vehicle after full payment of its cost). Equipment for the car (including all the necessary equipment: a coffee machine, a tank or boiler for storing water, a refrigerator, containers, etc.) will cost 400 thousand rubles with a full purchase.

If you arrange a lease or leasing, then you will need to pay an estimated 10-15 thousand rubles per month. And finally, the necessary reserves will cost 10 thousand rubles.

Follow-up costs

But, the cost of a mobile coffee shop on wheels does not end with one purchase of everything you need, as you will need to fork out for all sorts of current expenses. Inspection and repair work of the car will cost 20 thousand rubles, and refueling with gasoline for a month - 10 thousand. Salary per month - 20-27 thousand rubles. Renting a garage for the safety of the car - 3-5 thousand rubles a month. Well, and other little things (purchase of water and other consumables) - 7-10 thousand rubles a month.

Marketing and advertising campaign

In order to attract as many customers as possible to coffee in the car and gain popularity among coffee lovers, it is worth including the creation of your own business card website and advertising on social networks (VKontakte and Instagram are the best for this). In addition, do not forget about outdoor advertising, which mainly consists in the original, individual, and most importantly branded design of a car with coffee. You need to make your own logo with a unique name, which, after printing, can be placed on the car. The production of such an advertising product will cost from 3 to 4 thousand rubles. Regarding the site, in this case you will have to spend a little more. The development itself will cost the same 3-4 thousand, but the purchase of a domain and constant technical support will cost another one and a half thousand. On the site you need to place general information about your business, tell the advantages over competitors and be sure to indicate the menu with current prices for today. And finally, a blog in social networks. Having created your own group on VK or a page on Instagram, you can post photos of coffee made by your barista and talk about new products (new varieties of coffee, additional sweets, etc.).

That's the whole business plan for a coffee shop on wheels.

Photo

Konstantin Mitrokhov

The Moscow authorities have not yet defined trade rules for food trucks and mobile catering outlets, but this does not prevent the industry from actively developing. Mini coffee vans can now be found both in metropolitan parks and near metro stations (in the latter case, they most likely operate illegally). Now in Moscow there are more than 60 companies that sell coffee from wheels. In the fall, the Duma will receive a draft amendment to the law on trade, which should determine the rules of the game for them. After that, there may be even more market participants. The entry price for it is now about a million rubles - for this money you can buy a car, equipment, supplies, rent a place in the park and a garage. Investments can be returned within a year. The Village learned from the founder of one of the first mobile coffee houses in Moscow how to start this business.

Advantage

An inexpensive way to enter the Moscow catering market

Alexey Fedosov

founder of the network of mobile coffee houses "Cofeliano"

One of the first to start a mobile coffee shop in 2011. Now he has ten cars that work in different parks of the city.

Step 1. Purchase of machinery and equipment

To start a business, you can buy a new or used van, as well as equipment for making coffee (you can not do without a coffee machine and coffee grinder). All this will cost 500-900 thousand rubles.

Alexey Fedosov: " Some buy used cars, others take new ones and do everything for themselves. It all depends on the wishes of the customer - there are entire workshops that specialize in the conversion of mobile coffee houses. The most popular car brands for them are Peugeot Partner, Renault Kangoo, Citroën Berlingo. You can also buy coffee equipment from well-known brands like San Marco or Cimbali, or take the more affordable MCE.”

IP, Documents

OOO, Documents

Application in the form R11001, charter, decision on creation, executed by the decision of the sole founder or minutes of the general meeting of founders, constituent documents of a legal entity

State duty

4 thousand rubles

Registration time

5 working days

Step 2. Renting a place

Mobile coffee shops in Moscow are not very mobile and, by law, can only work in one of the capital's parks, in the parking lot of a shopping center or other commercial facility. The rental rate depends on the prestige of the place and ranges from 10-30 to 100 thousand rubles per month. The highest prices are in the central parks of the city. It is also worth thinking about where you will leave the car for the night.

Alexey Fedosov:“Now mobile coffee shops cannot move by law, they are equated to non-stationary objects. This is something like a stall, but you do not need to connect electricity and communications. At the same time, working on the sidelines is guerrillaism, which can get you into trouble with the police.”

Average rental rate for a place

30 thousand rubles per month

Step 3: Purchasing Consumables

For work, you will need coffee beans and milk. For large volumes, you can purchase from wholesale suppliers, consumables for one machine can also be purchased at the store. In total, they will take about 30% of monthly revenue, which usually amounts to 150-200 thousand rubles per car.

Alexey Fedosov: " We buy coffee from wholesalers, smaller companies buy from Metro. It should be borne in mind that 80% of sales are accounted for by cappuccino. Coffee is an impulse commodity: people see a branded car and come to try it. But if the quality of coffee is low, customers will not come back to you.”

Product costs

from 50 thousand rubles per month

Step 4Get permissions

Vehicles must have a health certificate. This is important, since mobile coffee shops are periodically checked by Rospotrebnadzor and SES. In addition, it is important to have a permit to trade in this particular place and a lease agreement for it.

Alexey Fedosov:“There are a lot of cars this year. Now there are fewer places in the parks than cars - all because the price of entry to the market is low. Now we have created an association of mobile coffee houses, which develops uniform rules of the game and quality standards. We cooperate with Mosgorpark and the administration of the Moscow Region, we want all cars to be of Euro-4 standard, people to work in disposable gloves and comply with sanitary standards. We will give a mark of quality to those who adhere to these rules.”

Step 5. Hiring employees

At first, the entrepreneur can work on his own. True, in order to reach the average level of revenue, he will have to work every day. With the expansion of the business, it will be possible to hire other employees.

Alexey Fedosov:“You can work with one machine yourself, for two you need to hire two more assistants who will work in shifts. It is important that they have a driver's license. If you need to change, the owner takes over. Employees also need to be trained. Our training lasts two days, and there is still a day of practice.”

Employee Requirements

driver's license, medical record

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Our employees have extensive experience in the field of outdoor events, so they can quickly and efficiently prepare your order for you. Our baristas are well versed in coffee varieties and will be happy to select the right drink for you among classic and unusual options. Delicious, properly prepared coffee is highly valued at every holiday. Using our mobile coffee bar service, you and your guests will plunge into the atmosphere of comfort, amazing smell and inspiring taste of this fragrant drink, and also get great pleasure from the appearance of our CocktailBus!

Roman Magdenko (right) and Nikita Suvorov, founders of the Mor-Fe coffee van (Photo: Oleg Yakovlev / RBC)

good old wagon

The idea to create a food truck with coffee came to Roman Magdenko when he was walking with friends in the park. “At first we paid attention to the ice cream trade, but then I realized that our warm season is not so long, and people always drink coffee,” says Magdenko. The idea was supported by colleagues Ivan Koval and Nikita Suvorov, and in the fall of 2014, the three of them registered Mor-Fe LLC.

Through a site selling used cars, novice businessmen found an abandoned 1991 GMC van in the Moscow region and bought it for 250 thousand rubles. “This is a classic American van with a big engine and a great interior. The good old metal van, it seemed to us very charismatic, correct, ”recalls Magdenko.

Converting the van into a coffee shop was a big investment, but there was nowhere to go. “The car was pretty rotten. We found out about this only when we removed everything down to the metal, ”recalls Magdenko. In the van, we had to digest and replace the metal, make heat and sound insulation, sheathe the interior with food grade stainless steel and install structures for equipment - a coffee machine, a refrigerator, an electric generator for autonomous operation. “We did everything ourselves - after work to the garage, from the garage to work,” recalls Magdenko. Externally, the car also changed - a familiar artist designed and painted the car in cheerful colors, depicting coffee beans on it.

Taking into account the finishing and purchase of equipment for the van, entrepreneurs spent about 2 million rubles. Magdenko and his partners borrowed this money as individuals from several banks. Now we have managed to repay about half of the debt - monthly payments amount to about 50 thousand rubles.

Coffee shop on wheels in numbers

2 million rubles- start-up investment

Near 20% from the price - the cost of a portion of coffee

RUB 1.1 million revenue earned by the company since the beginning of 2016

700 thousand rubles amounted to revenue in 2015

200 rub.— average price of coffee in a van, 330 rub.— average check

Near 170 food trucks works in Russia

Source: company data, worldfoodtruckfestival.com

Weekend coffee

Initially, the founders planned to launch a business, see how it would work, and when incomes grow, quit office work and go freelance. “But practice has shown that not everything is so rosy,” Roman complains. He still combines business and work as a manager in one of the largest Russian insurance companies (he asked not to disclose its name).

Although mobile trading is not formally prohibited by law, in Moscow, as in many other regions, it is equated with non-stationary trading, and this leads to difficulties. In particular, a retail facility must be included in the layout of non-stationary retail facilities, take part in the auction, conclude a lease agreement for a land plot, etc. In fact, the procedure is no different from agreeing on a kiosk, although the main advantage of a food truck is that at any time it can be taken away.

According to Magdenko, he and his colleagues knew about this when they launched the project, but they hoped to agree with the owners of business centers about working on weekdays. “In fact, it turned out that business centers prefer to install fixed points,” he says. A solution was found: entrepreneurs began to work at corporate and city events. This is exactly how almost all Moscow players in this market act, organizer of the food truck festival Anastasia Kolesnikova told RBC: “There is no law on mobile trading, so no one can leave on weekdays, everyone mostly works either at events or on private territories.”

Realizing that it would not be possible to trade on weekdays, the founders of Mor-Fe began to look for who needs a coffee van at outdoor events. “Initially, we were looking for clients on our own: we scattered commercial offers, watched ads, contacted the organizers. Over the past year, a client base has already formed, and now clients themselves invite us, ”says Magdenko. The Mor-Fe van made its debut at Maslenitsa in the Etnomir complex in the Kaluga region in February 2015, and in a year and a half the coffee van managed to participate in dozens of festivals - including Dobrofest, Wild Mint, ArchStoyanie, Bosco Fresh Fest, worked at various events in the city parks (VDNKh, Krasnaya Presnya, Hermitage Garden, Kolomenskoye, Tsaritsyno), at the City Day in Yaroslavl. The van has become a regular participant in the Moscow Raceway food court.

Roman was looking for the right coffee for a long time - it was expensive to buy from Moscow roasters, regional ones did not have enough volumes or logistics failed. As a result, we settled on a small Izhevsk company Tasty Coffee, from which Mor-Fe buys from 15 to 30 kg of coffee once a month - this is quite enough to work at outdoor events. Magdenko is proud of the fact that coffee arrives on the fifth day after roasting and is stored for no more than a month. "I've always wanted to brew the right coffee, real coffee, with the right ingredients," he says.

For even longer, the wagon owners searched for suitable water. “I read how one Italian approached coffee brewing from a scientific point of view and found the ideally correct water for brewing espresso - there were no shades in it, the water was a certain softness, there was no mineralization. We tortured all manufacturers, they say, send us the physical and chemical composition of your water, ”recalls Magdenko. A suitable brand of water was found after three months of selection, but the entrepreneur refused to name it so that competitors would not take it away.

To save on barista salaries, Magdenko taught himself how to make coffee himself. He received a barista certificate from the Bartending Association of Russia and began training on his own equipment. Over time, the barista was nevertheless hired - now his salary varies from 2 thousand per day on weekdays to 2.5 thousand rubles. on weekends, and if the trade is active, the barista can receive up to 15% of the daily revenue.

A warehouse for coffee was organized in a garage, which was rented for a van for 15 thousand rubles. per month. It is much more expensive to rent a place for a van at events - from 10 thousand to 150 thousand rubles. per day of work. The top figure often exceeds daily revenue, while rental costs should not exceed 25% of revenue, otherwise they eat up all the profits. Events where food trucks are invited for free, according to Magdenko, happen two or three times a year.

On average, a van sells about 200 servings of coffee per event and receives 50-60 thousand rubles. revenue. Demand depends on the weather, the location of the van and the ability to pay. “Sometimes we seem to be standing with colleagues on one site, clients approach one, but not the other. The difference is 10 m, and the traffic is not the same: people are lazy, they saw the first coffee shop they came across and approached, ”explains Roman. The average profitability of a coffee van, he says, is now around 13%, although at some events it can reach up to 40%. For example, at the Bosco Fresh Fest festival, a mobile coffee shop earned 78,000 rubles in two days. net profit.

The cost of a portion of coffee, according to Roman Magdenko, is 20% of its final price for the buyer, including water, a cup, a lid, a napkin, a portion of sugar, a stirring stick, in a word, everything that comes with the drink. In "Mor-Fe" coffee is sold on average for 200 rubles. “The product is high-margin, but we must not forget about overhead costs: equipment depreciation, gas costs to get to the event, rent, barista salary. Since the beginning of the year, we have already spent 39% of our revenue on rent,” he says. It is possible, of course, to reduce the cost of coffee and water, but Magdenko is afraid that the quality of the product will fall.

For food trucks that sell food, profitability can reach up to 50-60%, and revenue - up to 500 thousand rubles. for one trip in the presence of a large flow of buyers and the ability to quickly process orders, the founder of the Vokker noodle network, Alexei Gisak, told RBC. Two years ago, specifically to facilitate logistics at events, the Vocker network acquired two food trucks, each of which invested 2.5 million rubles. However, in recent years, there has been less and less sense from working on the road, says Gisak: “Now the organizers charge a lot of money for the event, but they are trying to drive 50 food trucks there. As a result, everyone earns a little bit. When we started, there was never such a variety of food at any event.”

However, Roman Magdenko fundamentally does not want to sell food in his van. “In principle, you can make the same noodles, you don’t need a lot of space for this, and there is where to place the equipment. But it smells like coffee in here. And if you buy coffee, and inside there is still the smell of noodles with some ingredients, it’s not the same, ”he explains.

However, they still plan to add desserts to coffee at Mor-Fe: in the summer, along with coffee, they sell ice cream from GEF Rus, and in winter, confectionery from a small manufacturer near Moscow, Rivolna. “It’s summer now, not the season for cakes, but in the fall we will definitely resume work with them,” says Magdenko.

Food truck in law

According to Anastasia Kolesnikova, there are now between 150 and 170 food trucks in Russia, about 100 of which operate in Moscow. However, the number of food and drink vans could grow to 50,000 across the country if the State Duma adopts the amendments to the law on trade developed by the Ministry of Industry and Trade, Vladlen Maksimov, president of the Russian Coalition of Kioskers, told RBC. “We have an exorbitant cost of space for rent, but here we don’t need space, we just need the opportunity to get up,” Maximov says. In the spring, a bill on non-stationary and mobile trade went through public discussion and was agreed with the Moscow government, and in the fall it is planned to be submitted to the State Duma of a new convocation, Maximov said.

Despite the virtual ban on mobile commerce, large players in the restaurant business have already begun to invest in food trucks. For example, last fall, the Ginza Project restaurant chain invested $20 million in the GinzaTruck project, and now 15 Ginza food trucks are participating in city events (a total of 80 such trucks have been ordered), Ginza Project CEO Alexei Volkov told RBC. According to Volkov, the Ginza Project is looking forward to the lifting of the ban and the rapid growth of the street food trade segment. “This segment is convenient, mobile, it works both in America and Europe perfectly. This is also comfortable for the city — for example, 20-30 food trucks arrived, served a city event and left. There is no need to build anything,” says Volkov. A similar project, but on a smaller scale, was also launched by Chaikhona No. 1.

Even if the law is passed, the working conditions of food trucks are still unknown, says Anastasia Kolesnikova. “I assume that Ginza and several large players will lobby their interests. It is possible that places for mobile trading will be accepted for one type of car or for one company. In principle, it is more convenient for the authorities to bid for permission for one company, it is easier to control it than 100 different entrepreneurs,” Kolesnikova fears.

As long as there is no law allowing free trade, food trucks cannot be an independent business, says Alexei Gisak, founder of Vocker. According to him, with the “weekend” mode, investments in a food truck cannot be recouped in one season, unlike a regular food pavilion. “A food truck requires about 1.5-2 million rubles, since you need to buy a normal car, re-equip it, and finish it. To beat off 2 million with a profitability of 25%, you need to earn 200 thousand rubles. in a day. In Moscow, you can count on one hand the events where the revenue exceeds 100-150 thousand rubles. a day,” says Gisak. And indeed, Roman Magdenko expects to recoup his investments in the food truck only this year. But if the law is passed, he plans to launch a couple more coffee vans in Moscow - the technology has already been tested.

The coffee business is an entire industry. In the global trade turnover, the sale of coffee ranks second after the sale of oil. Many of us are so used to a cup of invigorating coffee in the morning and throughout the day that we simply do not pay attention to how much money we spend on a drink.

Of all the proposed formats for selling coffee, many call the opening of a mobile coffee shop the most profitable project. Relatively small initial investments, high profitability, savings on renting retail space, the minimum number of staff, high demand - these and other advantages indicate the profitability of the business. It has the same advantages.

Where to begin?

To assess the relevance of the project, it is enough to analyze the situation: in winter, at the bus stop, people are waiting for their bus. What do they want the most? Have a hot drink and crawl under the covers. And if selling a blanket is not a very good idea, then a cup of hot coffee is sure to arouse the interest of others. Especially if you do not need to go to the nearest cafe for it. Now coffee itself will find its potential buyer.

Opening a coffee shop on wheels

A coffee shop on wheels is significantly different from a regular stall. Main differences:

• Mobility. If you make a mistake with the choice of a place when installing a stall, you can suffer losses without recouping your initial investment. An auto coffee shop on wheels can quickly correct such miscalculations by moving to a more promising location.
• Lack of rental fees, which increases the level of net profit.
• Benefit for smokers who can drink coffee and smoke anywhere, which is often unacceptable in standard cafes.
• A small investment in advertising, as a quality drink and a wide range of products in itself generate demand.

What you need to open a mobile coffee shop:

1. selection of a suitable car, its arrangement for ease of movement and work;
2. a coffee machine that will prepare delicious and high-quality coffee;
3. raw materials (only ground coffee, as instant varieties will not be in demand);
4. an optional requirement - the sale of related products (donuts, pies, sandwiches) can increase revenue by 1.5 times.

Format selection

Takeaway coffee business operates in different formats - in the form of mobile racks in shopping centers, as a kiosk, a van converted to sell coffee drinks. If it's expensive for aspiring entrepreneurs, a mobile coffee shop is a great alternative. You can organize a business in the following formats:

1. Buying a ready-made coffee shop based on a new car. The price will depend on the brand of the machine and the set of equipment provided. The cost of such a mobile coffee shop is 700-1500 thousand rubles.
2. Buying a ready-made coffee shop based on a used car. The price depends on the specific case, the approximate cost of this option is 250-600 thousand rubles.
3. Re-equipment of the machine for a coffee kiosk. This process consists of installing equipment for making coffee, ensuring the operation of the coffee station, and window dressing. The price of this format is 95-440 thousand rubles.
4. Acquisition of a specialized trailer, which is converted into a mobile coffee shop. The price is 120-450 thousand rubles.
5. Rent a coffee shop on wheels. For owners of small capital, you can start a business by renting a mobile coffee shop on wheels. According to the average prices in the market, the cost of rent varies between 35-60 thousand rubles per month. The final price is affected by the region of location and the quality of the equipment.
6. Organization of a business under the terms of franchising, for example, buying.

Location selection

A mobile auto coffee shop involves the sale of high quality coffee, the same as in the cafeteria. The activity is aimed at people in a hurry who do not want to sit in a cafe and decide to have a cup of coffee drink on the way.

Favorable points for the location of a mobile mobile coffee shop are crowded places. Vivid examples of the successful operation of mobile coffee machines:

• city ​​parks, squares;
• business districts;
• exits from metro stations;
• public transport stops;
• campuses;
• places near railway stations, hospitals.

A high level of foot traffic is a key success factor. Passing by, many will want to stop and treat themselves to a delicious invigorating drink.

Advice: in this business, it is important not only to find a profitable place, but also to maintain consistency. Potential customers should see the van in the same place every day.

Registration of permits

For the retail sale of coffee from a mobile auto coffee shop, within the framework of legal aspects, a number of steps must be completed:

1. Registration as an individual entrepreneur with the OKVED code 63 “Retail trade outside stores”. The procedure is performed only at the place of residence of the business owner.
2. Submission to the tax service of an application for the transition to work under a simplified or patent system of taxation.
3. Registration of each employee in the Federal Labor and Employment Service.
4. Obtaining a notice of employment relationship with each employee from the state in the tax office, after which they must issue a health book.
5. Issuance of a trade permit. A mobile coffee shop refers to a mobile small architectural form. The legal framework of Russia does not prohibit their activities (if the auto-coffee shop is located on the sidewalk, it is necessary to issue an application for conducting temporary trade in the local administration; if the point is located on the road, the permit is issued at the highway service);
6. It is necessary to send a list of products sold to the sanitary and epidemiological station.
7. Registration of a certificate of conformity for a coffee machine.

Re-equipment of a car requires re-registration with the State traffic inspectorate. Supporting documentation can be:

• Certificate of conformity;
• Certificate of approval of the design of the machine;
• Conclusion of technical expertise.

Mobile coffee shop equipment

The set of equipment for the operation of a mobile coffee shop includes:

• coffee machine;
• coffee grinder (it is desirable that they have a portion counter);
• 100 Amp battery;
• gas equipment;
• illumination of the working surface;
• voltage transformer.

The battery, using a voltage converter, converts the current, putting the device into operation and supplying water to the boiler. One battery lasts for 10 hours.

In case of power outages, it is recommended to buy a voltage stabilizer. Some entrepreneurs replace the battery with a generator (1 kV). It runs on gasoline, but does not require charging. According to experienced players in this market, the most profitable option is to use 90% electric and 10% gas.

If this direction does not suit you, consider purchasing.

Advertising

Like any business, organizing a mobile coffee shop does not interfere with advertising. A large role belongs to a signboard, a portable shield. Since many passers-by are in a hurry, it is important to be noticed. On the shield you need to indicate the menu, prices, benefits.

To increase customer loyalty, you can introduce a discount program. For example, 20% discount for those who buy more than 5 cups of coffee drink.

To obtain a high-quality aromatic drink, the grains need to be ground immediately before making coffee, so many refuse to use pre-ground grains.

Staff

Three workers are enough to service one point. The number of hired personnel is affected by the level of pedestrian traffic, days of the week, holding various events near the mobile coffee shop. In the business district, the level of traffic is higher on weekdays, in the park - on weekends.

The optimal solution is two employees per point: one brews coffee, the second pays customers. With a small flow, one person can easily cope with these tasks. Large networks spend a lot of money on staff training. A barista is a bartender who is responsible for making coffee. He is also compared to a sommelier, but a coffee sommelier who knows many secrets and intricacies of making coffee. His salary is about 5% of income per day. Not every organization can afford this specialist, but this does not mean that it is not necessary to train sales personnel. The success of a mobile coffee shop depends on the taste of the drink and the quality of service.

During the summer season, you can hire students by teaching them the basic aspects in a few days. It is more difficult to find staff from November to April, since not everyone wants to work in rain or frost. On the other hand, in cold weather, coffee sales increase, which affects the wages of staff.

As a rule, the working day starts at 7 am, as people are already leaving their homes and heading to work, and the nearest coffee shops are still closed. On average, a mobile coffee shop operates 10-12 hours a day (depending on the season).

Business challenges and pitfalls

A mobile coffee shop is in demand in cold weather, sales are declining in summer. It may seem that people should be offered refreshments during hot weather, but additional equipment will entail more expenses and require additional space. As an alternative, you can add related products to the main menu, for example, sweets, desserts, pastries.

Reasons for the decline in sales of a mobile coffee shop:

• wrong place;
• using instant coffee instead of natural beans;
• low quality of service;
• limited assortment;
• ignorance of the recipe for making high-quality coffee;
• non-compliance with the work schedule (lateness, absences);
• non-compliance with sanitary standards by employees.

Mobile coffee shop: business reviews

Alexey, Magnitogorsk:
I opened a mobile coffee shop 3 years ago, when there was no such competition. But even now I still see more or less profitable places, despite the reviews about the tough pressure of competitors. Investments are very small, you can convert the car yourself or just take such a van ready for rent. For me, the difficulty is not at all in competitors and money, the snag is in the legislation. From the very start, it is already necessary to register an individual entrepreneur, and even collect permits - the local administration, SES, a license for products. It can be difficult for a beginner to overcome this particular barrier. But if you wish, you can cope with this difficulty, everything in our country can be solved.

Vasily, St. Petersburg:
In my opinion, the very minimum you need to start with is a consultation with a lawyer, an internship in a similar institution for several days, preparing or renting a car and finding the perfect place. Listen to the feedback of others. And one more aspect - do not save on raw materials. You must sell high quality coffee. That is why mobile coffee houses managed to bite off a big piece of the vending pie.

Eduard, Khanty-Mansiysk:
In this "business on wheels" for several years. Reviews about him are positive, but do not think that everything is so simple. There are a lot of little things and pitfalls, and new ones constantly pop up. For example, now I am engaged in paperwork for the re-equipment of a car. The data sheet will include "mobile coffee shop". This will help to resolve issues with the traffic police. I am sure that over time the state will come up with something else to draw up, but the more they do, the stronger the entrepreneur. I know from my own experience.

Kirill, Perm:
The main thing in this business is customer orientation, providing him with a high-quality drink. I myself adore delicious coffee, and my task is to convey a unique recipe to people in order to receive rave reviews later. This is what has been helping me move my project of a mobile coffee shop for the fourth year already. During this time, people managed to form a culture of freshly brewed coffee. Their positive feedback is a big reward. But it is better to be located in the central regions, in remote areas I do not see any prospects. You need to work constantly, without days off and time off. It took more than a year to form a client base. Moreover, the matter is also in the service, live communication. Once upon a time, a young man of gangster appearance approached our barista and asked: “what, you don’t sell beer here?”. The barista offered him a free glass of latte. He tried it and was very surprised, said that he had never tried anything like that. He asked for another glass for his mother, whom he was heading to. The barista explained to him that coffee only lives for a few minutes, and after that it loses its unique properties. Now this person is our regular customer. The task of each seller is also to establish personal contact.

Save the article in 2 clicks:

A mobile coffee shop is a good business option for beginners, as it does not require an impressive investment at the start. But the organization is not without difficulties. Choosing a favorable location, learning how to brew really delicious coffee, and settling issues with government agencies is your top priority. You will be able to cope with such moments - the profit is guaranteed to you.

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