Sample chemistry lab business plan. NDT laboratory in five steps. Where to begin? Promotion and advertising

Everyone knows that the beginning of the treatment or prevention of diseases begins with an accurate diagnosis. And she, in turn, with tests. However, many are horrified by the thought of sitting in long lines of clinics with local pensioners. Today people save their time, nerves and prefer comfort. That is why the business at work of the laboratory of analyzes will always be in demand.

Market analysis

Oddly enough, but today for many cities a private laboratory for analysis is a rarity. But this only speaks about the prospects of the market. It is believed that the most promising areas are large cities, as well as central settlements of various levels. The prospects of the business are supported by the fact that the number of analysis laboratories per one locality nothing is limited.

Form of activity

The business of receiving and processing analyzes can be organized in several areas, each of which has its own advantages and disadvantages.

Biomaterial sampling room

The easiest way to make money in this area. The work process is simple: materials are taken in the office, which are then sent to a special laboratory for analysis. According to the result, the results are sent to the collection room.

The advantage of such a business is a low threshold for entering the market. This form does not involve the purchase of special expensive equipment, the hiring of narrow specialists. The task of the entrepreneur is to organize high-quality collection and transportation of analyzes. It is with the latter that it requires large expenditures for the organization of special equipment. In addition, with this form of business organization, the time it takes for clients to receive results increases. And this is clearly not quite a competitive advantage.

medical laboratory

The business plan of a medical laboratory will require the purchase of special expensive and necessarily high-quality equipment. This list consists of:

• robots;
• readers;
• analyzers;
• thermal cyclers;
• oshers and much more.

In total, the purchase of the necessary devices will require at least 1.5 million rubles, if we are talking about a laboratory in a million-plus city. For smaller cities, about 200-250 thousand dollars will be required. The payback period for such a laboratory will be approximately 5-7 years, and the profitability will be 15%.

treatment room

Many are interested in the question of how to open a treatment room, because it requires even less investment than a laboratory. Moreover, it can be opened as a franchise, which will greatly simplify the start of the business. For this form of business organization, 40-60 thousand dollars are enough, which will be returned in 2-4 years.

If we talk about economic feasibility, then the most profitable are the treatment room and the laboratory. You also need to pay attention to the time period for which the results of the analyzes will be issued. Now many of them are held within a few hours, so it is quite possible to issue them even on the day of delivery. Please note that the main criterion for choosing a place for clients to take tests is price and speed.

Paperwork

Medical and laboratory activities in our country can only be carried out under a special license. Therefore, in order to open an analysis laboratory, it is necessary to obtain a license for clinical laboratory activities for a period of five years. To obtain a document, you must contact the Federal Service for Supervision in the Region social development and healthcare. After that, it will be necessary to obtain permission from the fire service and sanitary and epidemiological supervision.

You can simplify the procedure if you purchase a franchise. It is sold with or without a license. The cost without a license will be about 6 thousand dollars. Accordingly, with a license, its cost will increase significantly.

Room search

Under the laboratory of analyzes, you can take both your own and rented premises. It must have an area of ​​at least 30 m², on which all necessary communications must be carried out, a separately equipped entrance and meet a number of other requirements. Among them, first of all, you need to look for a place at a convenient transport interchange, preferably with parking.

Formation of the list of services

The choice of equipment and the formation of the work of the institution depends on what types of research you plan to offer. To date, the most common are two of these types of studies:

• detection of DNA, polymerase chain reaction (PCR).
• enzyme-linked immunosorbent assay (ELISA), that is, the detection of antibodies to special proteins or a specific pathogen.

Both methods are equally popular on the market. Not only that, by financial investments are also virtually the same. The difference is that with PCR, the main funds will be spent on bringing the premises to the necessary safety requirements, and with ELISA, large investments in equipment are required.

The list of services should include the following studies:

• cytological and spermographic methods;
• analyzes of indicators of the hemostasis system;
• clinical and biochemical blood and urine tests;
• PCR studies;
• analysis of hormone levels;
• research on tumor markers;
• allergic tests;
• analysis for infection.

Service cost

There are many factors to consider when determining the cost of the analysis. First of all, pay attention to the formation of prices from competitors - yours should not be higher. Also keep in mind that usually one person takes several, or even a whole list of tests, which can result in a round sum for him. Therefore, you should not overstate prices, and also provide for a flexible system of discounts for certain types or groups of analyzes.

When setting prices, it is important to achieve a balance between generating income and organizing a constant flow of customers. The fact is that reagents for analysis have a short shelf life. Unclaimed ones will have to be disposed of, losing the funds spent on their purchase. Therefore, it is important to find the perfect balance of expenses and expenses.

Recruiting staff

As a rule, about 6-7 employees will be required for this kind of laboratory. The state should provide for the following units:

• nurses who take samples;
• doctors who receive patients and prescribe examinations;
• administrator, whose task is to coordinate the work of staff;
• a courier who delivers the material to the laboratory, as well as the results of the tests.

Their qualifications play a decisive role in the success of your laboratory. The quality of material sampling, the correct filling of forms, the correct conditions for storage and transportation of material, the clarity in accounting for materials, the control of the expiration dates of reagents, and much more are the cornerstones in the work of the laboratory.

A little about finance

Depending on how complex the analyzes are planned, how difficult the equipment will be for installation, debugging and mastering by staff, starting a business will take from a week to six months.

At the start, the following investments will be required:

• rent of premises of about 50 m² per year with an area of ​​​​12 thousand dollars;
• purchase of special equipment for research - 15 thousand dollars;
• carrying out all required communications - 1.5 thousand dollars;
• renovation of the premises - 5 thousand dollars;
• registration of a license and permits from SES and fire control - 1.5 thousand dollars.

Monthly fixed cost items include:

• transportation costs - 1 thousand dollars;
• purchase of consumables - 3 thousand dollars;
• doctors' salaries - $600;
• administrator's salary - $500;
• salary of two nurses – $400

Despite all these expenses, the business is not among the highly profitable - that figure is kept at the level of 20-40%. However, it has its advantages - it has no seasonal fluctuations, it is stable and always in demand.

On average, you can get about 15-18 thousand dollars from it per month, if all processes within the business are properly organized. Depending on the form of organization and the list of services provided, it can pay off for 2-5 years.

You have decided to create a non-destructive testing laboratory. Where to begin? With the purchase of equipment or with the writing of documents? From the appointment of the head and responsible persons or from the name of the laboratory (which is important, author's note)? Or do you need to certify a specialist, and he organizes the creation process? Do you have a certified visual inspection specialist, is this a laboratory? Probably not. And if they just control the performance of certain works within the walls of their own plant, is this a laboratory? If they use special equipment, is that enough to be a laboratory? Accordingly, the question arises - what comes first?

First, it is important to understand where we work. If at a hazardous production facility, then there is a mandatory requirement for the presence of a laboratory. If it is any other facility, then you have the right to both create a laboratory and work without it.

Second, who is working? You work at a hazardous production facility, your function is visual control for your own needs. And in this case, you must be certified as qualified personnel. This is a mandatory law for those who work at hazardous production facilities, are engaged in control during the manufacture, construction, installation, operation, reconstruction, repair, technical diagnostics, industrial safety examination of technical devices, buildings and structures.

And even if there is only one person in the staff of the enterprise, he can carry out control, and the conclusion must be approved by the head (not necessarily full-time) and, most importantly, only a certified laboratory issues a conclusion. Hence, there is a mandatory requirement for the creation of a laboratory - As soon as a conclusion is issued, there is an obligatory need to create a laboratory, moreover, in accordance with the standard PB 03-372-00 "Rules for attestation and basic requirements for non-destructive testing laboratories." Let's summarize:

First step- understanding on what objects we will carry out work.

Second step- training and certification of personnel according to PB 03-440-02 exactly for these objects by those types (methods) of control that are specified in the requirements for objects.

Third step– Purchase of equipment – ​​the main equipment must be owned and only high value equipment and auxiliary controls are allowed to be rented.

Fourth step– development of laboratory documents, including control technology.

Fifth step!– certification of the laboratory according to PB 03-372-00.

All requirements for the organization of the laboratory arise from one document - PB 03-372-00 "Certification Rules and Basic Requirements for Non-Destructive Testing Laboratories", where everything is succinctly, qualitatively, in detail and very simply described on 30 pages.

P. S .I will send each participant of the webinar the developed job description of the head of the LNC according to the new professional standard!

Get involved in an active dialogue!

Tatiana Fedorova

OOO ICC Arina

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Download free diagnostic laboratory business plan

We present you a business plan for the creation of a laboratory.

The project aims to achieve 3 goals:

• Creation of a highly profitable enterprise
• Getting a stable monthly income
• Satisfaction of the consumer market of medical services.

The foundation of the laboratory will require funding in the amount of 1,470,000 rubles. To obtain the necessary funds, consider contacting investors or taking a commercial loan from a bank at 14% per annum.

In this case, the net income of investors will be about 94500.12 rubles, while the total income from the company is expected in the amount of 21459843.65 rubles per conditional life cycle 2 years long.

Approximate payback period of the project: 4 months.

To open a laboratory, you need to follow a few steps:

1. Obtaining a medical license, permission from the SES, fire control;
2. Purchase or rental of premises, its area must be at least 100 square meters;
3. Further repair within the framework of the requirements of the SES;
4. Purchase of all necessary equipment;
5. Carrying out communications: water supply, electricity, heat and others;
6. Hiring employees. Please note that employees should ideally have a medical background;
7. Carrying out a global marketing campaign: distribution of business cards, advertising booklets, posters. Consider placing billboards and invitations to the opening of the press and television laboratory.

Services provided in modern laboratories:

1. General clinical blood tests, biochemical blood tests;
2. Various tests for the presence of infections;
3. Analysis for immune status, hormonal status, various allergy tests;
4. Gynecological smears for flora;
5. Express diagnostics of genital infections;
6. Deep examination of urine, feces, prostate. Possibility to make a spermogram;
7. Tests for infections (viral, fungal, bacterial) and for the presence of helminths and protozoa.

Equipment necessary for the full development and operation of the laboratory:

1. Thermal cycler for amplification of nucleic acids;
2. Medical microscope, at least one;
3. Dry air thermostat;
4. Water distillers;
5. Analyzers;
6. Weighing equipment;
7. Vortexes;
8. Dosers;
9. Magnetic mixer;
10. Equipment for PCR;
11. Illuminators;
12. pH meters and ionomers;
13. Rotamiks.
14. Leukocyte formula counters;
15. Water thermostats;
15. Centrifuges;
16. Shakers.

Table number 1. Potential of consumers of medical laboratory services in Russia

Keep in mind that many clients want to remain completely anonymous when they give and receive tests, make sure that this feature is available in your laboratory.

Make sure your visitors feel as comfortable as possible. Arrange a waiting area in the lobby with soft sofas, where customers can wait for their turn.

Think about where in the cold season they can put their outerwear. Equip a wall with photos of your specialists and the name of each of them, so it will be easier for patients to contact your employees.

Also make sure that subordinates wear name badges.

Clinical diagnostic laboratory of the ISIDA clinic

Medical laboratories are an integral part of the healthcare system. If earlier these organizations belonged only to the public sector, now any entrepreneur can open a laboratory under certain conditions. The main requirements are the presence of certain qualifications and the necessary financial amount for starting investments. The medical laboratory business plan is designed to study marketing and financial matters and helps to determine the potential economic effect of the project.

Medical laboratory as a business object

Diagnostics is one of the promising areas of modern medicine. For the full development of this industry, medical laboratories are needed that serve to conduct tests and procedures. Basic target audience such a laboratory will be ordinary citizens, medical centers and clinics. Unlike a simpler and more economical treatment room in terms of investment, the laboratory will be quite an expensive, but promising undertaking. First of all, this is due to the need to purchase a number of professional equipment and equipment of a serious analytical base.

Most entrepreneurs decide to get a loan to open a laboratory. The optimal period during which the investment will pay off and the company will begin to bring a stable profit is 24 months. It is for this period that it is worth getting a loan, having previously studied the offers that are valid for small and medium-sized businesses.

The main areas of research that fall within the scope of most laboratories are as follows:

When opening a new object of entrepreneurship in the field of medical research, you can choose several main directions, further expanding the area of ​​​​activity. To determine the specifics of the activities of the future laboratory, they first study the current market trends and dynamics of the industry, including the balance of supply and demand. Most laboratories specialize in one of two main types of research:

- polymer chain reaction (or PCR) - detection of DNA of pathogens of certain infections, etc.;

- ELISA, or enzyme immunoassay. This type consists in the detection of antibodies to pathogens or specific proteins.

Both methods of research are used equally actively. The total investment in opening a laboratory of any type will be approximately equal, but in the first case, the purchase of equipment will require more investment, while research of the second type provides for a greater number of technical requirements for the premises.

Services to be provided by the medical laboratory

The list of basic services should include the following methods of laboratory diagnostics:

Comprehensive provision of all services in one clinic can become one of the success factors of the new laboratory: the more comfort in passing all the procedures and obtaining results is provided to clients, the more chances the company has for a quick promotion in the market. To improve service and attract customers, you can automate the process of notifying patients about the results of examinations as much as possible: introduce a system personal account website or via SMS.

The main activities of the country's leading laboratories are presented in the video:

what to pay attention to?

One of the winning points of any modern laboratory will be the execution of work in the shortest possible time. Due to the increased demands of modern customers, an organization that issues test results within a few hours and offers a complete diagnosis of the body during the day will be in demand.

The price aspect is an equally important factor that all potential customers pay attention to: in addition to the quality and speed of services, this criterion will be decisive for most patients. At the first stage of the laboratory's work, it makes sense to set prices slightly below market prices, which will attract a potential audience. But too low cost of services can make the work of the organization unprofitable. Therefore, it is imperative to carefully plan all financial costs with all existing risks.

At the initial stage, it is important to properly organize the work of the laboratory and provide for the flow of customers in such a way that queues do not form near the treatment rooms. Although laboratories are still not widespread enough today, customers are very demanding on the comfort and quality of services provided.

Studying the level of competition, we can conclude that the market is still not sufficiently filled with companies of this kind - at the moment there are only a few large network laboratories and a small number of small ones. Therefore, in a relatively free market, a new participant has the opportunity to take his place. One of the factors that caused such a slow filling of the industry is the high cost in combination with long term payback. So, with a successful start, the company will reach the breakeven point only after 1 year. According to approximate estimates, it will take up to 2 years to fully return the invested funds (especially if used Bank loan) and achieve a stable level of income. A more profitable option for financing a new enterprise would be an appeal to an investor. As a rule, such profitable and demanded areas as medical tests have a chance to receive help from investors and participate in government scholarship programs. To be approved for a loan, investment or grant, you need to have well-founded financial calculations that compare future costs and benefits and take into account the potential level of risk.

To start a successful business, its founder must not only have a medical education, but also have certain experience in the field of diagnostics, as well as knowledge in the field of the modern healthcare structure. A significant plus will be experience in a managerial position in a laboratory or a regular clinical hospital.

Stages of a business plan for a medical laboratory

The organization of such a medical structure involves several standard sequential steps:

– registration of a medical license, permits of the fire and sanitary services;

- rent or purchase of premises and its repair in accordance with the requirements of the SES;

- conducting communications;

— purchase of equipment;

- recruitment of employees;

If we distribute all the upcoming stages of discovery and development by time frame, they can be summarized in the table:

Stages	Execution conditions	Deadlines
Project start		1 - 2 year
Conclusion of an investment agreement	1 month	First 30 banking days
Obtaining credit funds	In the presence of a mandatory package of documents	1 month
Entering into the state register, registration with the Federal Tax Service	Availability of a signed investment agreement	From 1 to 30 calendar days
Choice of location, registration of documents for the premises	Preliminary work	1 month
Purchase of medical and work equipment	Availability of an investment agreement	Up to 30 calendar days
Equipment installation	Getting funds for project development	Up to 30 calendar days
Hiring	Start of production activity	Up to 30 calendar days
Training	End of the process of organizing production activities	Up to 30 days
Marketing Campaign	30 calendar days	Up to 360 calendar days
End of the project		12 – 24 months

Thus, all preparations for the opening of the laboratory, the start of its work and the receipt of the first results will take up to 2 years. If the range of services is reduced and includes only certain areas, a year later it is possible to achieve self-sufficiency for the enterprise.

Laboratory room: selection and preparation

The choice of premises will be one of the first and key tasks for the founder of the future laboratory. Its area must be at least 100 sq.m. It is obligatory to have a separate entrance, ventilation, a sufficiently powerful power supply, a bathroom, as well as uninterrupted water supply. Due to the nature of the laboratory's activities, good water distribution for sinks is required, therefore, at the stage of buying a room or signing a lease, it is necessary to find out if this is possible. There should be no sudden voltage drops in a medical laboratory, so it is necessary to check all electrical equipment and acquire alternative energy sources.

Technical requirements also provide for the issue of the neighborhood of the laboratory with residential premises - the organization must be equipped in non-residential premises. It is allowed to open it in a residential building. But in this case, a separate entrance is required. When opening a medical facility in a residential building, the requirements of the regulatory services for technical conditions will be more stringent.

The geographical location of the laboratory is also important - it is desirable that it is not located in a remote area of ​​the city. The best places to open will be the center or a vast residential area of ​​the city, where potential customers can easily reach at any time.

Technical equipment and equipment

Laboratory equipment includes a standard list of instruments:

• – medical microscope;
• — thermal cycler for amplification of nucleic acids;
• - dry air thermostat;
• - water distillers;
• — analyzers;
• — magnetic mixers;
• - weighing equipment;
• — equipment for PCR;
• — water thermostats;
• - rotamiks;
• - illuminators;
• - leukocyte formula counters and more.

In addition to these basic instruments, you need to purchase less expensive accessories and consumables: test tubes, containers for collecting samples and various laboratory glassware, tips, pipettes, cartridges, X-ray film positioners, electrodes, solutions, lipoproteins, and more. To facilitate the process of acquiring the equipment necessary for the operation of the laboratory, you can contact the procurement specialists. For a set commission, such companies make out the purchase of all the necessary equipment, control its delivery and installation.

Laboratory team

The size and composition of the laboratory staff will depend on the planned scope of work and the range of services provided. The average team will include 5 specialized specialists (3-4 doctors, a nurse) and one or two administrators. Sometimes, for example, when working in the capital or a large metropolis, it makes sense to expand the profile of the laboratory by including more specialists in the staff.

Each employee must have experience in the relevant industry in a similar position. For each member of the team, it is mandatory to issue sanitary books. In addition, all information about registered employees is submitted to the Pension and Insurance Funds.

Registration of the laboratory

Obtaining official status is a prerequisite for the creation of any project. The structure related to the medical system must be formalized as an LLC - other options are not allowed in this case.

To register a company as a limited liability company, you have to go through a number of standard procedures and prepare a package of documents. It consists of the following items:

- application for registration of LLC. It is filled in according to a special form, which includes information about all the founders, official name, legal address and other details, including the activity code according to the current OKVED classifier (http://www.consultant.ru/document/cons_doc_LAW_163320/). In this case, code 86.90 "Activities of medical laboratories" is usually used);

• - the charter of the future organization, which prescribes its concept and main features of the activity;
• - the decision to establish an LLC;
• - decision on the appointment of the head - the document sets out all the personal data about the named person;
• - minutes of the meeting of founders, if there is more than one founder;
• — confirmation of the contribution of the authorized capital (minimum 10 thousand rubles);

A special medical license will be mandatory, which is issued by the Ministry of Health upon the preliminary application of the founder of the laboratory. Before issuing such a license, the founder of the organization must bring all the technical conditions into compliance and prepare the required package of documents. You should first study the federal law"On Licensing Certain Types of Activities": .

According to the norms of the relevant ministry, the package of documents for obtaining a license consists of the following items:

– the main constituent documents of the LLC;

– registration documents, including a certificate of registration, registration with the tax authorities;

- codes of the State Statistics Committee corresponding to the selected activity;

- documents for the premises - a certificate of ownership or a lease agreement;

— confirmation of the availability of material and technical equipment, which is provided for by law (register of fixed assets, contract for Maintenance medical technology,

- permission of SES;

— documents on the necessary qualifications of the manager, including a document on education, a special certificate and a work book confirming work experience;

— documents on education and work experience of the laboratory staff;

- receipt of payment of state duty.

The term for issuing a license is from 30 to 45 days. The cost of the procedure is 6 thousand rubles. Before issuing this permit, the premises of the future laboratory must be fully prepared for work - the ministry's specialists are studying the logistical preparation and compliance with safety standards.

The business plan from the very beginning of the activity is presented in the video material:

Promotion and advertising

The main task of advertising is the formation of consumer opinion among the population. With the increase in the number of participants in this market, advertising has become a necessary element in the development of the company. The main goal is to convince potential clients if necessary, contact the services of a specific medical laboratory. This will serve as such advertising methods:

– creation of the laboratory website and its promotion in the network;

– dissemination of information in places with a large number of potential customers - in schools, kindergartens, clinics. It is very beneficial to establish cooperation with several enterprises, whose employees will be able to regularly take tests and undergo the necessary health checks. Large groups of customers can be offered advantageous discounts;

In order to expand the services of the laboratory, it is possible to establish cooperation with local private clinics, which can refer patients for testing to a specific structure. This method is very effective, as it is known that, on the recommendation of his doctor, the client is ready to visit even a remote and more expensive laboratory. Therefore, as practice shows, it is this method of promotion that will become the most effective.

Financial questions

The financial aspects of opening a new clinic should be considered, starting with an examination of the prices in the industry. Taking into account the existing price aspects in the industry, an approximate price list for services will be as follows:

The list of procedures that the medical laboratory will offer patients will be much wider - a specific price list can be modified and expanded. But the average prices for standard procedures will not differ significantly from those existing on the market. In this case, the price should depend on the size of the cost of each procedure. For example, if a standard analysis for infections at a cost of 50 rubles, then its reasonable retail price is from 158 rubles. Thus, having a net profit of about 100 rubles from each such procedure, after 12 months you can recoup all the initial investments.

The following is a calculation of the projected volumes of laboratory services and the expected income. In order for financial information to be as reliable as possible at the time of entering the market, the lowest profitability indicators are used in the calculation. The main data that will be relevant at the end of the first and second years of the laboratory's work are presented in the table:

Period	Type of service	Monthly production and sales volume	price, rub.	Revenue, rub.
1 – 12 month		From 4 thousand	500 or more	2 million or more
1 – 12 month	Outsourcing of analyzes	From 350	From 800	From 280 thousand
13 – 24 month	Carrying out a complex of analyzes	From 4400	From 550	2 million 420 thousand
13 – 24 month	Outsourcing of analyzes	From 615	1100 and over	Over 670 thousand

According to preliminary data, with the successful development of business, the annual increase in the volume of services and their consumption in this sector should be 1-10 percent, depending on a number of objective and subjective factors. Under such conditions, annual sales volumes will reach 28.8 million rubles or more.

The costs involved in opening a medical laboratory can be divided into several main groups. If we consider all upcoming costs systematically, we can distinguish the following categories:

Item of expenses	Expenses per month, rub.	Expenses for the year, rub.	One-time costs	Total for the year
Purchase or lease of a building (premises)	104.16 thousand	1 million 250 thousand	208.3 thousand	1.45 million
Repair, bringing into compliance with the norms of SES, conducting communications			1.5 million	1.5 million
Obtaining licenses SES, fire service			245 thousand	245 thousand
Purchase of equipment			597.2 thousand	597.2 thousand
Expendable materials	10 thousand	120 thousand		120 thousand
Costs for transport, courier delivery	45 thousand	540 thousand	45 thousand	585 thousand
Purchase of computer equipment			120 thousand	120 thousand
Creation and maintenance of the site, hosting, purchase of the necessary scripts			120 thousand	120 thousand
Advertising expenses	55 thousand	660 thousand	50 thousand	660 thousand
The salary	476.2 thousand	5 million 714 thousand		5 million 714 thousand
Paying taxes	143.2 thousand	1.7 million		1.7 million
Unexpected expenses			288.5 thousand	288.5 thousand
Total	690.3 thousand	8.3 million	3.2 million	11.4 million

Tax deductions will be a mandatory item of expenditure from the first month of the laboratory's operation. The main taxes for the laboratory are as follows:

After all the calculations of investments that are to be made at the initial stage and later in the process of developing the enterprise are made, they calculate the amount of credit that the founder needs to take on credit. According to average estimates, the development of the project will require loans in the amount of up to 3.9 million rubles for a period of 24 months and interest rate 14 percent.

Since, according to preliminary estimates, the break-even point of the project will start from the 4th month of the laboratory operation, it is from this moment that the profit is calculated. Thus, the first profit should be 1.23 million rubles. By the end of the lending period, according to the plan, the profit should increase to 2.4 million. Given that the monthly payment of expenses will reach approximately 690.3 thousand, we can make a forecast of the final gross profit - its size will be approximately 5.77 million rubles . The total profit of the project, according to an approximate business plan, will be equal to 33.16 million.

When calculating the estimated profit and evaluating the timing of the company's self-sufficiency, it is worth paying attention to the main risks that take place in the industry. First of all, they include a high level of competition, expensive market entry and the presence of significant administrative barriers - the need to obtain licenses and numerous permits.

Taking into account all the studies and calculations carried out, it can be concluded that high level prospects and profitability of the medical laboratory as a type of activity. At the same time, there are a number of risks and technical difficulties that the founder of such a structure faces. The main difficulties are the high requirements for the technical equipment of the laboratory, as well as the high threshold for entering the market.

On the video: Medical franchise business

MEDIA:

• periodic newspapers and magazines;
• websites of news agencies;
• sites of clinical diagnostic institutions.

Legal documents regulating the activities of diagnostic enterprises:

• federal laws;
• Civil and Tax Codes of the Russian Federation;
• Decrees and orders of the Government of the Russian Federation;
• letters and orders of the Ministry of Health and Social Development of the Russian Federation;
• etc.

Statistical information:

• Federal State Statistics Service and its territorial bodies;
• Wikipedia.org etc.

Analytical information:

• analytical reports and data of independent experts;
• reports of public authorities;
• financial statements of companies;

. Inventica's own forecasts and calculations.

Description of the business plan

For all key issues, this business plan is typical - its implementation is possible in any subject Russian Federation. When drawing up the financial plan, the values ​​of the parameters that determine the regional specifics (rental rates, wages, the level of effective demand) were taken in relation to Moscow.

Target

This business plan is an economic rationale for investing in the opening of a clinical diagnostic laboratory.

The business plan includes:

• analysis of the Russian market of commercial laboratory diagnostics;
• analysis of assortment and pricing policy in the market of laboratory diagnostics;
• profiles of the main players;
• description of the project concept;
• calculation of financial indicators;
• project evaluation and risk analysis.

Project concept

The concept of the project is basic. If necessary, it can be easily adjusted, while all financial indicators of the project can be automatically recalculated using the attached model, see below "Features of the business plan").

This business plan assumes the opening of a clinical diagnostic laboratory (CDL) for conducting research, both with a preliminary sampling of biological material, and as an outsourcer based on material received from third-party organizations.

The assortment of the diagnostic laboratory will include the most demanded groups of examinations, as well as additional services for sampling, both with subsequent examinations and without examinations, with the issuance of samples to clients. In addition, CDL will provide a number of additional services, such as courier delivery of test results, home visits for biomaterial sampling, translation of test results into foreign languages, etc.

Enterprise type: clinical diagnostic laboratory for research

Location of the project: Moscow

Project start: March 2011

Enterprise specifics: the main flow of research falls on samples coming from outside organizations, the provision of services for the collection of biological samples is a secondary function for the CDL. The study is carried out through the use of automatic analyzers and other high-tech laboratory equipment, which significantly reduces the time of the study, contributing to an increase in the flow of orders

Leased area: total - ... sq.m, including production area - 292 sq.m, common utility and administrative premises - ... sq.m

Rent terms: long term rental

Demand structure: biochemical research - ...%; hematological studies - ...%; urine tests - 10.5%; diagnostics of infectious diseases - ...%, etc. The business plan covers more than 20 types of research and services.

Average number of clients: gradually increasing from... people/day in 2011 to... people/day in 2018

Average check: for basic services - ... rub., for additional services - ... rub. (the average bill is calculated automatically in the financial model based on the specified parameters and varies depending on the cost of certain types of services and the demand distribution forecast)

Features of consumer behavior of target customers: the need for a wide range of services provided; the need to conduct a large amount of various studies; preference for the quality and accuracy of the result; confidence in high-tech research methods; saving time on waiting for the results of research conducted by government agencies; the priority of the comfort of receiving the service and the convenience of the location

Basic equipment: high-tech medical laboratory equipment, medical equipment for the collection, storage and transportation of biological material samples, ...

Investment budget: ... mln. rub.

Credit: 60% of the investment budget, term - 3 years, rate - 18% / year, grace period for repayment of the principal debt - ... months, late payment penalty - ...%.

State: ... people, organizational groups: administration; accounting; medical staff, courier service

Working mode: daily, from 9 a.m. to 8 p.m.

Start of activity: .... 2011

Business plan features

1) The business plan is developed in close collaboration with current executives and industry experts.

2) Financial calculations for the business plan were carried out using an Excel model that is
developed by Inventica.

3) The financial model is 100% automated

• Project parameter values included in this business plan are subject to change.

• The total number of parameters entered into the financial model is more than 500 (the month of the start of the project,

list and cost of obtaining permits, area of ​​premises, specification
equipment and its cost, staffing, cost of services, distribution of demand
credit conditions, margin on groups of goods, etc.).

• Changing any of the project parameters leads to automatic recalculation of the model.

• The ability to quickly recalculate allows you to independently calculate various strategies and

scenarios for the development of your business, even if you do not know the basics of financial modeling and
investment management.

Thus, you get a universal decision-making tool with which you can adjust the concept of the project, choosing the optimal values ​​for the parameters of your future business.

The financial model is attached to the business plan.