Car painting business plan. Car painting service business plan. Revenue from the sale of services as part of the business plan for investing in a service station

Car painting is a popular type of service among car owners. It is resorted to during the pre-sale preparation of the car to improve the appearance or after mechanical damage. The customer literally receives a new car without rust and scratches. This type of business attracts many entrepreneurs, as it does not require the creation of special conditions. The high quality of the services provided and competitive prices will help you get an acceptable income from the first client.

It is important to adequately assess the competition in the field of car painting, to study the work of other companies. This will allow you to roughly determine profitability, build the right pricing and marketing system, minimizing risks.

The workshop will need an experienced craftsman, who should be looked for in advance. He will also tell you what equipment is better to buy and the required characteristics. Without experience in painting a car, it is impossible to choose it correctly.

Risks

The competition in this business is high. Almost every workshop and some motorists are engaged in handicraft painting. Major competitors are professional car dealerships. High-quality equipment and consumables, experienced employees and the right pricing policy will help you stay on the board.

To purchase equipment, you will need to invest enough money. Although painting services are in demand in large cities and district centers, there is always a risk of low payback. If the initial capital is rather limited, then it is worth using the services of professionals to assess the prospects and business plan. The right package of documents will allow you to apply to financial institutions and investors for loans or to equipment manufacturers to conclude leasing contracts.

Today, many large companies offer franchises for beginners. This allows you to eliminate gross errors at first and quickly understand the features of running this type of business.

Legal registration, paperwork

For the legal implementation of the activity of painting cars, it is required to register as an individual entrepreneur (in case of independent painting work) or an LLC in the tax service. In the Russian Federation, painting services do not require a license; an IP certificate with the correct indication of the type of activity according to OKVED is sufficient. Only after registration, you can start purchasing the necessary equipment and finding the appropriate premises.

To minimize expenses, it is necessary to study the area of ​​interest well. Efficiency in this business is achieved only by car experts who know the needs of future customers.

An important point will be obtaining permission from the fire safety inspectorate. Its requirements should be known before purchasing the premises and its repairs.

Types of car painting business

There are two ways to paint a car:

• Open your self-contained paint shop.
• Carrying out painting at a car service.

As a rule, car services are engaged in painting, combining various types of services. This helps to increase profitability and maximize the use of the rented premises.

Properly selected equipment will provide high quality services even with minimal work experience.

But this does not mean that the provision of mono-services will be unprofitable. The cost of painting a car on average costs 30-160 thousand rubles, depending on the size and complexity. Individual parts are painted for 5 thousand rubles or more. The average income of such companies that have been able to stay on the market for more than 2 years and have an established client base is from 2 million rubles. Net monthly profit is about 500 thousand rubles.

Stages of organization

The future owner of the workshop must first study the market. If several similar salons are already operating in the city, they fully cover all the needs of car owners, then there is no point in opening another one. However, if there are prospects for a commercial project, you can proceed to address the following issues:

• Work out a business plan.
• Legalize the business.
• Search for premises and purchase of equipment.
• Opening an account for a legal entity.
• Advertising company.
• Signing contracts with the landlord and utilities.

Additional services will help increase profitability and attract new customers. Among them may be the application of various coatings, airbrushing, etc.

Business plan

Business planning allows you to get a project that will consider almost all aspects of work: from finding investors to forecasting profits in the long term. This allows you to give a real assessment of the business at the initial stage, identifying strengths and weaknesses.

Painting a car is quite a costly business that needs external investment in the absence of its own funds. A well-developed business plan will help you find sponsors with more favorable terms, increase your chances of getting a loan approved at a reduced annual rate.

Taxation

Molar workshops have the right to choose the following taxation systems:

• STS: 6% of revenue or 15% of profit.
• UTII - only with the permission of local authorities.
• On the general basis of paying taxes.

The third option is suitable for large companies with a turnover of several million rubles.

According to OKVED, such services are under category 45.20. However, in the documents you should not forget to indicate OKVED for additional services.

Room selection

The future entrepreneur must find premises with a minimum area of ​​40 square meters. m. This will allow you to paint other cars and leave the already painted ones to dry. You can look for a detached garage or in a garage cooperative.

Before signing a lease agreement for premises in a cooperative, you should meet with its chairman and discuss the possibility of doing business in this area. During operation, a lot of electricity will be spent, and there will also be extraneous noise. Not every person agrees with such a neighborhood. The room should have good ventilation and low humidity.

You should not choose premises in a place where car services are concentrated, which at first glance seem attractive for doing business. But in practice, motorists choose companies with comprehensive services. Monobusiness initially finds itself in a losing position - the big players are more flexible. Preference should be given to places with car washes or parts stores, where there is already a high activity of motorists, and there is no competition.

If it was not possible to find a suitable room, then you can purchase a pre-fabricated module. Today there are many offers on the market, and manufacturers are always ready to make adjustments to the ordered premises, which will make it possible to organize a car painting workshop as conveniently as possible. The average cost of pre-fabricated modules is 1-1.5 million rubles.

The room must have good ventilation. Otherwise, it will be impossible to obtain permits from the fire inspectorate and other authorities. As a rule, a fan is installed to suck out the air, which requires a 10-15 cm rise in the floor. An air duct and a heat gun are mounted in the upper part.

It is important to ensure uninterrupted power supply. Requires a good generator and space for it. The room should have good lighting with fluorescent lamps. Drying requires an infrared emitter.

Services

The paint shop can offer several types of services:

• local painting;
• polishing;
• coating with liquid rubber;
• airbrushing;
• applying a protective film;
• complex painting, etc.

Each type of car has its own characteristics of the body. The employee must have certain skills and knowledge. Poor quality painting will lead to the loss of serious financial resources.

Equipment and technology

For the smooth operation of the workshop, the following will be required:

• painting hydrant;
• chamber for painting and drying;
• compressor to eliminate moisture;
• grinding tools;
• paint sprayer;
• dust collectors;
• car racks.

The most expensive item will be the purchase of a painting and drying chamber - prices start at 800 thousand rubles. Without it, painting a car is impossible. It must be remembered that strong savings and cheap equipment will negatively affect the quality of work performed, and, accordingly, competitiveness. The business will quickly become unprofitable.

Painting technology in the painting and drying chamber:

• After pre-preparing the car for painting, paint spraying begins. The chamber must provide an air temperature of up to 30 degrees so that the composition lays down in an even layer. Special fans move air during spraying to evenly distribute the paint. The pressure is necessary to ensure the absence of dust and finely suspended particles.
• Purging - 10-15 min. This is required to remove solvent and paint fumes.
• Drying car. The temperature reaches 60 degrees, and fans ensure the correct movement of air masses, accelerating the natural process.
• Polishing car after painting. It can act as a separate service - it will help to remove small scratches and damage.

Painting cameras are a closed box. It provides special modes of lighting, ventilation and temperature. Different models work on the same principle. There are 2 modes of operation:

• painting;
• drying.

During painting, the air is sucked into the chamber, filtered and heated up to 25 degrees. Submission to the box occurs only after repeated cleaning. Streams come from the ceiling to "nail" suspended particles of paint and dust.

After painting, blowing is turned on to completely remove the paint and drying begins. The operating temperature rises to 70 degrees. The polymerization period of the paint is up to 2 hours. When drying, the chamber does not consume a huge amount of air, as when painting. It provides for the recirculation of air masses in order to reduce several times the energy consumption for heating the space. Electric heating is quite expensive, so it is rarely used.

Initial investment

To organize a minimally equipped workshop, you will need to spend a significant amount. The main expenses will include:

• raw materials - 250 thousand;
• painting and drying chamber - 1-2 million;
• repair of the premises with the laying of the required communications - 100 thousand;
• installation of equipment - 100 thousand rubles

Average monthly expenses:

• electricity - 15-20 thousand;
• garage rent - 40-60 thousand;
• wages for workers - 60-80 thousand;
• advertising - 50 - 80 thousand.

Thus, to open a business, on average, it will take 2.5 million rubles + 600-1000 rubles of monthly expenses.

There is a wide variety of high-quality paints, putties and tinting varnishes on the market. The choice shouldn't be difficult. A good option for savings would be to conclude an agreement with a distributor. This will allow you to purchase consumables at a wholesale cost and saves time searching for them. Initially, you need to buy the largest possible range of colors. If this is not possible, then you should give preference to the most popular colors and shades, and in the future try to expand the range.

Marketing

The first customers will be acquaintances and friends. Word of mouth works well among motorists - drivers willingly share information from the workshops they like. High quality of services will allow you to quickly expand your customer base.

You can conclude agreements with services and car mechanics - for each client to pay a certain remuneration. The spray booth can also be rented to craftsmen. This will be additional advertising, for which they also pay.

Profit

Despite significant financial investments to launch the project, it is able to bring sufficient profit from the first days of work. Car painting is comparable in terms of profitability with a standard car service. The average check of an auto-paint shop is 50 thousand rubles. Payback is achieved in 2-3 years, when up to 50 cars will be serviced per month. This will make it possible to receive a revenue of 2 million rubles, and a net income of about 1 million rubles.

For payback, you should serve 2 or more clients per day. However, if the car is dried at 70-80 degrees with the help of fans, then only 2 customers can be served per day. Infrared dryers allow you to increase their number to 4. Much will depend on the complexity of the work performed and the skill of the staff.

To develop adequate pricing, you need to compare the cost of painting in the nearest specialized salons. If possible, it is better to provide customers with small discounts on the most requested services. The high price of a novice workshop will scare off potential customers.

Payback calculation

Consider an example of calculating the payback of an average project. When starting a business, an entrepreneur will incur the following expenses:

• modular building - 1,500,000 rubles;
• painting chamber - 2,100,000 rubles;
• registration of permits - 160,000 rubles;
• advertising - 140,000 rubles;
• equipment with installation - 550,000 rubles;
• raw materials - 200,000 rubles.

The total cost is 4,650,000 rubles.

We will conditionally take that the workload of the workshop is 30 cars per quarter. The average cost of painting is 35,000 rubles. The annual income is 4800000 rubles. The total cost of renting premises, electricity and the purchase of consumables is 2,370,000. The calculated amount of taxable profit is 2,430,000 rubles.

It can be concluded that the project will pay off in 1 year and 8 months.

Recruitment

For quality service, at least one qualified specialist is required. Painting is a rather complicated process, the result of which depends on the skills and abilities of the master. Also, the assistant to the master will not be superfluous - he will always find work in the salon. With an increase in the volume of orders, you can increase the number of workers. New employees may have a narrow specialization - minor repairs, tuning, spare parts sales, transport services, etc.

Do-it-yourself painting and drying chamber

As mentioned above, industrial camera models cost about a million rubles, which not every novice businessman can find. If you have space, you can do it yourself. A single-motor camera is considered optimal, since the use of two motors causes difficulties for most. The walls should be sheathed with profiled sheets or plastic clapboard.

A box is made of galvanized sheet, where air is supplied by means of a snail. It is mounted above the ceiling, and fine filters must be installed at the base.

The filtered air must enter the chamber. Under the foundation, it is required to make holes for the release of air. Grids are installed on all trenches. The light should be around the entire perimeter and on the right side so that the applied layer can be seen.

In a homemade chamber, you can not use air drying. Faster drying of the paint occurs under the influence of infrared lamps. The absence of air currents will facilitate the process of applying paint.

Underwater rocks

The main difficulty that will arise during entrepreneurial activity is the development and expansion of the client base. The main competitors will be car services, in which painting is an accompanying service in a comprehensive service. This forces small automolar workshops to reduce the cost of their services in order to be competitive in the market.

The second point will be the high cost of equipment. Many seek to save money or do not have the required amount to buy a good spray booth. This negatively affects the quality of the service provided. Divorces, dust or irregularities are fraught with refusal to pay for services and a bad reputation. It is required to understand that the key to success will be the quality of painting.

The financial success of an auto paint shop will only be achieved with good equipment and a professional craftsman. Competent calculations and a business plan will help you find investments faster and avoid common mistakes. If it is possible to provide these components, then the workshop will quickly reach the payback level and turn out to be a profitable business.

Business plan

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Reviews (24)

A business plan for a car service will provide an opportunity to acquire your favorite business on a legal basis. Just pay attention to how rapidly the global automotive industry is developing, more and more new brands and models of cars are appearing. Minivans and jeeps, cozy family cars and elegant women's cars filled our streets. That is why it is so important to have a place where you can go in case of breakdowns.

The auto repair shop business is for business people who strive for success and are able to make their entrepreneurial idea work and effective. You will find on the pages of the document a description of the stages of the formation of a body shop, as well as calculations for the equipment of boxes for car repair. A detailed financial plan will help you avoid sharp corners, and a carefully crafted strategy will help you avoid equipment downtime.

Study the document to take advantage of the ideas and economic calculations of specialists, because you don’t need to invent a wheel if it has already been invented a long time ago. You can take the numbers as a basis and refine your own sections if you want to make a highly specialized enterprise, such as a truck service or a modern car wash with additional services.

The presented document is able to save a number of unnecessary steps and long searches for additional information. The section on the technical and economic data of the equipment will help you make calculations according to your requirements and capabilities, and risk assessment will nullify wrong steps and false conclusions. The country's car fleet continues to expand, be at the forefront of companies that will take over the maintenance of iron horses.

The auto services market is gaining momentum, not only in large cities, but also in the periphery. Many entrepreneurs are thinking about how to open a car service, and most of them opt for a small workshop. It is easier to open your own mini-car service in terms of costs: if a million rubles is not enough to create a solid car service, then a small workshop will cost 15-20 thousand dollars at first.

What is needed in order to open a small car service from scratch? The legal execution of documents for opening a private car service in this case is exactly the same as in the case of a reputable company. The system of taxation and licensing in a small car service is also absolutely similar. The equipment of a small auto repair shop depends on the types and volumes of services that are planned to be provided in it. These details must be calculated before starting the organization of a car service.

What you definitely should not save on when creating this business is on technical equipment. Even a mini-car service requires modern diagnostic equipment, the cost of which is about 10 thousand dollars. In addition, you will definitely need a stand for editing emergency bodies and a lift. It is important to ensure the high quality of access roads, to build a normal road to the car service. And, of course, do not forget about attracting customers - it is on them that the gross profit of a car service depends.

Due to the constant increase in cars per capita, the importance of car service and its place in modern society is still high. How much can you earn at the initial stage by opening a car service for 2-3 posts? It all depends on various nuances. When making plans about where and how to start a business, how to organize a car repair shop, you should not forget that the convenient location of a car service is the lion's share of success. A mini-car service located near a busy highway can bring much more profit than a solid workshop, which is located at a considerable distance from the road.

The profitability of a car service, its profitability also depends on how promising areas of activity you choose. For example, tire fitting fits into the scheme of opening a small car service - the costs for this will be small, and the demand for services is consistently high. The organization of a diagnostic post in a car service is also very necessary, since it will attract more customers.

In organizing work with customers of a car service in order to attract them, the development of a questionnaire will help, where it will be possible to make suggestions for improving the quality of services. Focusing on the needs of customers, you will be able to increase your reputation. If you want to learn more about the organization of the work of a car service, you can read special books, spending many months studying them. But there is a better option: for this, it is enough to study a professional business plan for a car repair shop. It contains detailed information about the features of running a car service business.

Currently, there are about 170 cars per 1,000 Russians, and these numbers are constantly increasing. It is no wonder that the opening of new car services brings quite tangible income to their owners. The business of opening a car repair shop includes the repair of cars, auto glass, bumpers and other parts, as well as a selection of paint on cars.

When opening a car service, not all businessmen think about body repair. This business is quite expensive, but the profit pleases. Body repair is a whole range of works, the demand for which is growing every day. It is important to offer the client an impeccable quality of services, since their cost is very high. In this regard, the qualification of craftsmen who perform rather complex work matters. Different types of mechanics can work in a car service, but when looking for personnel for a car service, close attention should be paid to the experience of specialists and their level of skill.

When creating a car service with your own hands, thinking about where to start a business, you should consider that the location of the body repair shop does not really matter. If you manage to create a reputation for yourself as a quality car service, in which any work, including metalwork, is performed at a very high level, there will be no end to customers.

For beginner businessmen, the questions “How to open a car service, where to start a business, what is the significance of diagnostics in body repair?” quite regular. And most often the difficulties are associated with the distribution of funds. It should be understood that among the main costs should be included the cost of equipment necessary for a car service when performing body work. Moreover, the correct choice of equipment for diagnostics is of particular importance, a car service that has all the necessary equipment has a more serious chance of finding its client. In the diagnostic department of a car service, the most important work is carried out, without which a high-quality body repair is impossible.

The organization of a car service may also include body work and trucks. Undoubtedly, the cost of creating a business in this case will increase. It is difficult to predict the payback of a cargo car service, since in this case it is important to be able to negotiate with the owners of transport companies who will send their cars to you for repairs under the contract. Partner business in a cargo car service is the main key to success.

When compiling a business project for a car service, more and more often businessmen turn to a professional example of a business plan for opening a car service from scratch with ready-made calculations for help. It contains a detailed description of the activities of the car service, general economic information on the car service, which will allow you to navigate the modern market for body repair services. What is the cost of a business when creating a car repair shop, how important is a service such as diagnostics of automotive electronics in this business - having a competent financial document at hand, it is easy to understand all the nuances and avoid mistakes. By learning where to start and how to take your first steps in this business, you will be able to compete with the most reputable companies.

Having decided to open a car service during the financial crisis, with a shortage of initial capital, many entrepreneurs rely on their own garage. The approximate budget of the project for the opening of a solid car service is in the millions, which, undoubtedly, can only be afforded by a few. Opening your own car repair service, painting them in a garage requires much lower costs, but at the same time, the requirements for this type of business remain almost in full, which is not a very pleasant surprise for a novice entrepreneur.

The package of documents for opening a car service in your own garage includes a certificate of conformity giving the right to perform specific types of work, permission from Rospotrebnadzor, an agreement with the head of a garage cooperative. Licensing of car service services is no longer necessary, which is in the hands of novice businessmen.

But the decertification of works for car services is not yet expected, so starting a business in a garage also requires some hassle. Doing business illegally, an entrepreneur exposes his business to a serious blow. When opening a car repair service in a private garage, deciding where to start, many businessmen do not even imagine how many difficulties await them in order to legalize their business.

The features of opening a car service are such that the presence of a garage does not mean that you will be able to fulfill your plan without any problems. First of all, the "operation" of the garage is possible only after obtaining a permit signed by the head of the garage cooperative. Next, you need to coordinate the opening of a car service with Rospotrebnadzor. The garage in which it is planned to open a car service must meet strict requirements. Conducting an examination of the premises, experts evaluate the level of natural light in the garage, the conditions of drainage, sewerage and ventilation, and the possibility of waste disposal.

When calculating the payback of a car repair shop, the cost of a car service, it should be borne in mind that the garage should have a shower and toilet for workshop workers. The basic requirements for a car service also include the necessary distance from the residential area - it must be at least 50m away. When putting the garage into operation, serious attention will be paid to environmental protection at the car service.

Thinking about how to build a business, how to open a car service and constantly increase profits, you should understand that the basis of successful car service management is the ability to attract a client. What customers like, where to start a private car service - this needs to be thought about even before permission is obtained to conduct this activity. The main channels for customers to contact a garage car service can be word of mouth, when car owners who are satisfied with the service recommend your outlet to their friends, as well as targeted advertising.

The main organizational points are covered in detail in a sample business plan for opening a car service. Having studied it, a businessman will easily understand such nuances of a car service, as the features of concluding contracts for the supply of equipment and spare parts, learn about the main objects of taxation using the example of other car services. How to open your business - a car service in a garage - is described in detail in this document, and no forum for beginners will give detailed answers to the most important questions.

What is better to open - a car service, a car wash, a tire fitting: asking this question, many businessmen make a choice in favor of a car service. Firstly, due to not too high costs, if we are talking about a mini-car service, and secondly, the list of services in such a business is quite wide, which allows you to attract many customers. A car service is not the largest business in terms of volume, however, it also requires investments, sometimes quite significant. When making these investments, it is important to properly distribute them and calculate whether the available amount is enough for business development.

Painting and body repair are inseparable, and if you decide to create a body repair site at your car service, then at the same time you should consider organizing a paint job. Opening a painting site in a car service will cost a substantial amount, and saving on consumables or equipment will not work - the result, as they say, is “on the face”, and the slightest marriage will be visible to the naked eye.

The organization of a car painting site is no less important than the creation of a diagnostic post. And no mega-professional will be able to do a quality job if he has cheap equipment at hand.

The organization of work and maintenance in a car service begins with determining the list of services that will be provided in the workshop. It is important to do this even before you receive the documents required to work in a car service, since each type of service must be certified. This also applies to the organization of painting and medical work in a car service. The main disadvantage of a car service, where it is planned to organize a car paint shop, is the high figures in the estimate for the purchase of equipment.

The most expensive will cost the painting and drying chamber. Of course, you can build a do-it-yourself box camera for painting cars in a car service, which will save you about $15,000. But, businessmen who already have experience in opening a car service are strongly discouraged from saving on high-quality equipment that must meet safety requirements.

To optimize production processes in a car service center, it would be useful for each client to have a special card for each client, which should contain a description of the damage to the car, as well as indicate which paint has already been used in the repair process. The presence of a warehouse store in a car service will avoid problems with a shortage of consumables and spare parts.

When discussing whether opening a car service is profitable, and whether there are disadvantages in this business, one should not forget that clear planning is of great importance. What is it for? A car service and everything connected with it can bring a solid profit. But only if you clearly know how the organization of labor in a car service is built, how important it is to pay attention to customers, what organizational and legal form is beneficial for a car service, and how control is exercised in a car service from the owner, which is a flowchart for organizing the process of providing services.

Business consists of details, there are no insignificant trifles in it. And one of the most important elements of organizing your business is a professional body repair business plan, which contains all the necessary information. It is worth understanding this - and you are already halfway to the pinnacle of unprecedented success.

Dear site visitors, below is an example of a car service business plan with calculations that you can safely use to draw up your own version. The sample is easily adapted to any city, has a file with calculations in which you can enter your own data and get results for your situation.

This sample was prepared by specialists with extensive experience. If you have any questions about this business plan or about drawing up business plans in general, you can always ask them by mail, below in the comments or our VKontakte group.

Summary

The purpose of the business plan is to open a car service center, the main focus of which will be the repair of Japanese-made cars.

Location

The opening of a car service is planned in Kazan, in the industrial zone of the city. The advantage of such a location is that, on the one hand, it provides good visibility from the road and an additional influx of customers, and, on the other hand, the rental of premises in such places is quite low, which will reduce the cost of the enterprise.

Volume of investments and sources of financing

The volume of investments in the project will amount to 1,500 thousand rubles, 70% of which will be financed by loans. The loan will be received for three years at 20% per annum with a differentiated repayment schedule.

Payback rates

Based on the business plan model of a car service, the payback indicators of the project were calculated, which amounted to:

• planning period - 10 years;
• NPV - 3,107 thousand rubles;
• simple payback period - 3.6 years;
• discounted payback period - 4.3 years;

ATTENTION!!!

Practice shows that by ordering a business plan from specialists, you will save time, increase the quality of the finished document by 4-5 times and increase the chances of receiving investments by 3 times.

Investment plan

room

The car service is planned to be located in the already existing premises, located near the highway. For renting the premises, an appropriate agreement will be concluded, which will also include additional utility bills for meters (electricity, water, sewerage).

There was no car service in the premises before, therefore, additional costs will be incurred for the additional equipment of the premises for the provision of car services. The cost of these works will be about 100,000 rubles.

It is planned that the company will provide the following list of services:

• suspension repair;
• brake system repair;
• repair of the cooling system;
• tire fitting works;
• diagnostics;
• steering repair.

Due to the need to purchase additional expensive equipment, the lack of qualified personnel and space in the service station, the following services will not be able to be provided:

• electrical repair;
• auto painting work.

Investment size

The following equipment will be purchased to provide the services provided to the car service:

• repair equipment
  • lift (2 pcs.) - 500,000 rubles.
  • wheel alignment stand (1 pc.) - 300,000 rubles.
  • sets of keys and tools - 100,000 rubles.
  • tire fitting equipment - 250,000 rubles.
• Office equipment and software
  • office equipment - 40,000 rubles.
  • software (accounting program) - 20,000 rubles.
• Furniture
  • furniture for clients - 100,000 rubles.
  • furniture for employees (lockers, a sofa for relaxation, a dining set) - 30,000 rubles.
• Promotional materials
  • Signboard - 60,000 rubles.

The total investment in opening a point will be 1,500,000 rubles.

Investment work plan

The progress of work on the arrangement of the premises, the purchase of equipment and furniture is presented below in the Gantt chart:

I would like to note that the equipment will be purchased on credit. Repayment terms, interest rate will be discussed further in the financial part.

Production plan

Room layout

The rented premises has the following rooms:

• the main hall where car repairs will be carried out - 100 m2 (the room is divided into three parts, each has its own entrance;
• customer reception room - 20 m2;
• customer waiting room - 15 m2;
• staff dining and rest room - 15 m2;
• management staff room - 15 m2;
• tool storage room - 3 m2;
• spare parts storage room - 4 m2.

The layout of the car service room is presented below:

The presence of all these premises will allow us to provide high-quality services, safely store expensive equipment and spare parts, and also allow customers to calmly wait for the completion of work on their car.

In addition, the room has a ceiling height of 4 meters, which will allow repairing not only cars, but jeeps with minibuses. The purchased equipment will also comply with these conditions.

Description of the production process

The production process will not differ from the rest provided by other services and will be something like this:

1. The client arrives at the service station and reports on the existing violations in the operation of the car;
2. The service station administrator offers the client to drive to any free place and leave the car, at this time he transfers all the information to the master;
3. The master diagnoses the car and informs the administrator and the client about the existing problems in the car and the necessary work. The administrator evaluates the work according to the price list and the program and announces the preliminary cost of services and the cost of purchased spare parts to the client.
4. If the client agrees, the administrator orders spare parts and the master starts work.
5. After the work is completed (in the absence of additional work), the client pays for the work performed, picks up the car and leaves.
6. If there are hidden defects, the master again announces the cost of their correction and the administrator estimates their cost.

Cost of services

The cost of work is only the wages of service station employees. To motivate the staff to increase the work performed, it is planned to introduce piecework wages, when the employee is given 40% of the cost of the work performed. This will increase work productivity and reduce the required number of employees (in order to earn more, the masters will stay even after the end of working hours to finish the work and increase their earnings).

Working hours

It is planned that the service station will work from 8-00 to 20-00 seven days a week. The work will be carried out by 6 masters who will work together with a schedule of 2 through 2 (two days of work, two days of rest).

Marketing plan

Location

The car service is located in the industrial zone of a large city with a population of over 1 million people. Nearby there is a road with an average flow of cars. The service station is clearly visible from the road, a pointer will lead to it, and a backlit sign will be placed, which will be visible both day and night.

Market analysis

The recession of the economy leads to the fact that people begin to buy fewer new cars and more to repair their existing ones. In addition, even those who bought a new car will focus more on repairs in private workshops than in car dealership service centers due to the high cost in the latter. All these factors will attract new customers to our service.

Services

Due to the large differences in the repair of cars of different brands and, in connection with this, the need to purchase a large amount of specialized equipment, our service station will focus on owners of Japanese-made cars - Toyota, Nissan, Mazda and others. As it was said earlier in the production plan of our business plan, due to high ceilings and gates, our enterprise will be able to serve both cars and jeeps with minibuses, which may not fit into a regular small service, which will be an additional advantage of our enterprise.

Of course, when citizens apply, the service station will also serve domestically produced cars due to the fact that the repair of these cars does not require additional special training. But, if the load of the car service is close to 100%, when choosing between a Japanese car and a domestic one, preference will be given to the first one.

Competitor price analysis and pricing policy

There are service stations in the city, which can be divided into the following types:

• Service stations at car dealerships that carry out repairs both under warranty and for money - the cost of a standard hour is approximately 1,200 rubles.
• Large service stations that do not belong to a car dealership of a brand, but provide services at a high level - the cost of a standard hour is approximately 1,000 rubles.
• Medium service stations (which will include our car service) - the cost of a standard hour is approximately 800 rubles.
• small and garage services where loners work - the cost of a standard hour is from 600 rubles. and below.

As mentioned earlier, our car service is in the niche of medium-sized service stations, and we will try to keep the price of a standard hour at the level of 800 rubles.

For the first 3 months after the opening, a promotion will be held that will allow new customers to make repairs for 20% of the cost. This will attract new customers to the car service and increase cash flow.

SWOT analysis of the enterprise

Sales structure and revenue

First of all, we note that the demand for car service services has some seasonality. It differs for different types of work, but on average, for our selected works, the seasonality is as follows:

It is planned that the structure of services provided in revenue will be as follows:

• car maintenance (changing oil, candles, filters and other minor work);
• suspension repair;
• brake system repair;
• repair of the cooling system;
• tire fitting works;
• diagnostics;
• repair of the air conditioning system:
• steering repair.

The distribution of revenue by services is shown in the chart below:

Due to the fact that it is planned to purchase 2 lifts and 1 wheel alignment stand, the car service center will have only three posts for car repairs. Based on this, the maximum amount of work that will be performed in a car service center can be 1,080 hours (3 posts X 12 hours of work per day X 30 days in a month). Taking into account the fact that the cost of work is 800 rubles per hour, the maximum revenue of the enterprise per month can be 864,000 rubles.

It is planned that the optimal load of the enterprise will be about 70% or 604.8 thousand rubles, which we will reach in 2.5 years after the start of financing. The schedule for reaching the optimal amount of revenue is presented below:

based on the seasonality indices, the optimal sales plan, the schedule for reaching this sales volume and the 10% inflation included in the calculation, we predicted revenue for 10 years ahead, which is presented in the table below (thousand rubles):

organizational plan

Organizational form

In order to conduct business, it is planned to register an individual entrepreneur. Payment of taxes is planned according to the UTII system.

staff structure

The staff structure of the car service and salary parts of wages are presented in the following table:

The total deductions for the salary part of the salary are monthly: 165,000 rubles.

The total number of employees is 8 people. To date, there is a candidate for the position of General Director. The applicant has 25 years of experience in car repair, has management and business experience, which is why he was selected for this position.

Financial plan

Taxation

The work of a car service is possible on UTII, therefore, when planning financial indicators, we will use this taxation system. The tax is paid from one working enterprise, the amount per person is 12,000 rubles per year.

Financing

It is planned that the investment costs that we plan to spend on the purchase of equipment and the opening of a car service center will be financed by 70% through a loan. The amount will be 1,050 thousand rubles, the maturity is 3 years in differentiated payments (repayment of the principal debt is carried out in equal installments, accrued interest), the interest rate is 20% per annum.

Prerequisites for planning

The following assumptions were used to build the model:

• annual inflation - 10%;
• discount rate - 11%;
• personal income tax rate - 13%;
• contributions to social funds - 34.2.

Income and expenses

Expected annual turnover of the enterprise

The costs for aggregated items, taking into account the inflation rate for the planned 10 years, will be:

Project performance indicators

Based on the previously described income, expenses, taxes and inflation with a discount rate, a model was built, with the help of which the payback indicators of a car service business plan were calculated:

The break-even point of the enterprise, which amounted to 2,024 thousand rubles. in year. This suggests that the planned business has a sufficient margin of safety.

Project Sustainability

In order to test the stability of the model to changes in various factors, a model was built taking into account changes in prices and costs. The table below reflects the change in the NPV indicator with an increase in prices and expenses of the enterprise by the values ​​​​corresponding to the table:

As we can see, the prices for services have the greatest impact on the payback of a car service. So, with a price decrease of 20%, the project becomes negative.

Risk Analysis

Below we will consider the risks that may have a negative impact on the activities of a car service:

• decrease in income of the population - may lead to a decrease in planned revenue;
• the introduction of additional tax levies, which can reduce the profit of the enterprise despite the fact that the revenue does not change;
• the imposition of sanctions on imported cars, which will lead to a large decrease in customers.

The main purpose of this business plan is a detailed description of the organizational issues that will help the entrepreneur start his own business. Car repair is a promising line of business, because the number of cars in Russia is growing steadily, and now almost every family has one or even several cars. Although the cars have strong metal bodies, they are also prone to breakage. Typically, defects occur during impacts, from scratches and rebounded stones. Especially in winter, cars often collide with each other due to slippery roads and poor visibility. This body shop business plan will tell you what is required from a person who decides to open such a service, and what investments will be needed.

Business Relevance

This direction is relevant, because there is and always will be a demand for body work. The trend towards an increase in the number of cars among Russians suggests that such a business has a good future. In Russia, according to statistics, about 300 thousand traffic accidents are registered every year, after which cars need body repairs. And there are minor accidents that are not recorded at all, and there are also a sufficient number of them. The condition of the roads is very bad, and they have a lot of congestion, which leads to such a situation. Therefore, we can safely say that the paint and body shop will bring profit to its owner, if properly organized.

The development strategy of the institution is to provide customers with the services of qualified craftsmen who work on high-tech new equipment. The main thing is that the pricing policy compares favorably with competitors.

Summary

The business plan for the body shop begins with calculations from the development of the concept and thinking through all the details. The project has several goals: it is the creation of a profitable enterprise, making a profit and gaining a place in a saturated market segment. The source of financing can be both personal money of a businessman and bank loans. Initially, you will need an amount of 3.5 million rubles. In the future, you will need more money for monthly expenses.

When registering, OKVED 45.2 "Maintenance and repair of vehicles" or its subsections is selected.

Services

The bodyshop should only carry out specialized services. It will be tempting for a novice entrepreneur to expand their list in order to make more profit, but this should not be done. Customers trust narrow-profile workshops more, where there are specialized equipment and qualified employees. An example of a list of services provided:

• Body overhaul.
• Geometry restoration.
• Replacement of body parts that are not subject to repair work.
• Color matching and painting of new and restored body parts.

Car body repair is a difficult operation, it requires special skill and takes a lot of time from a specialist. Prices vary depending on the nature of the work performed. So, for example, straightening and subsequent painting of a car wing costs an average of 5 thousand rubles for a domestic brand.

As for equipment, this is perhaps the main item of initial expenses. A paint and body shop for car repair must have the following inventory necessary for work (the table shows the estimated cost of goods, according to online stores):

When choosing a tool, you should remember that expensive things are not always of high quality, so it is best to look for proven equipment. The purchase of tools will take 769 thousand rubles.

The room for the workshop will need an area of ​​\u200b\u200babout 100 square meters. m. In such a place several cars will fit at once, and it will be possible to place a drying and painting booth. Some open a service in small garages because it is cheap, because the average rent will cost 5-10 thousand rubles. But it is inconvenient to place equipment in the garage, and solid clients will not go to such a place.

The form of acquiring a workshop can be different: renting a finished building, buying a structure, or building a new one on your own. Perhaps the best option is to buy a site and build a prefabricated building on it using frame structures. Such a building will be inexpensive.

Employees

It is important to select qualified workers who understand body work and have the necessary experience. It can be difficult to find such people, because good craftsmen are in great demand. You can lure a specialist into your service only with high wages. In this case, the salary has a piecework form and ranges from 10 to 50% of the proceeds for each order. The staff will include four people. Here is a table with the title of the position and the salary level (the salary level is indicative, given according to average indicators for the regional centers of the Russian Federation).

The result is 100 thousand rubles. The administrator will also perform the functions of an account manager and keep accounts, which will allow the entrepreneur to save money. In the future, when the workshop acquires regular customers and its popularity grows, it is possible to expand the staff to eight people and increase the area of ​​\u200b\u200bthe premises to 300 square meters.

Advertising

Advertising costs in this business are simply necessary, because if you do not conduct a wide advertising campaign, potential customers will not know about the workshop and, accordingly, the profitability of the enterprise will be lower than expected. For such a car service, standard advertising platforms are suitable:

• Banners.
• Placement of advertisements in the local newspaper.
• Placing advertisements on local TV channels.
• Creative large sign above the entrance.
• Creation of business cards.
• Creation of a website and groups in social networks.

Banners should be placed near gas stations and on the corners of the busiest streets where there is a large flow of cars. To make the image unique, it is necessary to develop a company logo in order to distinguish it from the rest. The same goes for the creative name.

As for marketing, the main task of employees is to provide services at such a level that the client wants to return again, if necessary. He should feel comfortable in the service and understand what the paid money was spent on. It is worth adhering to the following recommendations:

• Set an adequate pricing policy for the target audience.
• Get cooperation with insurance companies.
• Create a comfortable place where the client can wait for the completion of work.
• Organize the delivery of customers from the service to the house (call a taxi) for those who leave their car for a long time.
• Create a flexible system of discounts for regular customers.
• Spend profitable promotions.
• Sign contracts with transport companies of the city.

Final counts

So, now let's move on to the final calculations. The profitability of the body shop is high, the money invested will pay off in about a year of work, and only then will the profit come. Let's calculate the initial investment:

It turns out about 3.5 million rubles. But this is not all the costs, because there are also monthly ones, and these include:

Every month, the entrepreneur will have to pay 176 thousand rubles.
What will be the income if you correctly draw up a business plan and implement it? Let's calculate the approximate monthly income, provided that two cars are serviced per day:

As a result, you can expect a profit of 330 thousand rubles every month. From this amount, we subtract monthly expenses and get a net profit of 154 thousand rubles. Of course, this figure is approximate, and it can be more if the business expands its business and can service more than two cars a day.

In conclusion

This analysis of the business plan for opening a paint and body shop showed that this business is very profitable, but it requires serious initial investments and long organizational preparatory work. The most important thing for this business is to find qualified personnel who will do their job of painting and correcting the geometry of bodies with high quality.

In addition, it is important to choose a good location for the workshop, so that customers can easily get there. If all this happens, the body repair shop will bring good dividends to its owner and will actively develop, expanding its customer base.