How to open your own salon. Beauty salon as a business. Step-by-step instructions for drawing up a business plan

A beautiful haircut, manicure and well-groomed skin are important components of the appearance of any woman and some men. Is it possible to make a fortune on the eternal desire of a person to look good? Here you will learn how to open a beauty salon, how much it costs and what you need for this, is it profitable, you can download a ready-made business plan. After all, it is from the opening of such a beauty establishment that many experts recommend that novice investors and entrepreneurs try their hand at the salon business.

But do not forget that in order to successfully start any business, it is necessary to conduct high-quality market research in a particular area, so the information below will help you in this endeavor.

Business plan

Simply publishing such a plan for starting a business on this page will not work, because. it has a lot of nuances that need to be considered in detail, so we suggest you download a business plan for a beauty salon. For your convenience, the ZIP archive contains two files of different formats, but we recommend that you view the PDF version.

To open this type of archive, no additional software is required.

How much does it cost to open a beauty salon

We will not consider the costs of taxes and rent of premises here, because in each case they will be different. We will answer the question “how much does it cost to open a beauty salon” with information about the costs of equipment, cosmetics, and furniture.

Dryers, climazones, client chairs, mirrors, tool carts, tools, beauty equipment (the most expensive) 300-400 thousand rubles. If you buy the cheapest equipment, then 150,000 rubles. you can buy it. If it’s more expensive, then count on the amount of 300,000 rubles or more, plus the furniture for the waiting room (admin desk, chairs for clients, TV and all sorts of little things) will go from 60 thousand. There’s a lot of nothing needed.

A month for cosmetics will go from 2000 rubles, depending on which manufacturer. Don't worry about pliers, tweezers, nail files.

If you already have your own premises, then the maximum will be 500 thousand rubles.

How to open and what is needed for this

We offer you step by step instructions. With it, you will learn how to open a beauty salon.

Step one

First of all, you should evaluate the options for buying a salon. There are several options:

1. Buy ready-made - working. Pros: You do not need to spend a lot of effort and energy to create a beauty salon, and it most likely already has its own regular customers. Cons: perhaps he already had a negative reputation, or the salon was unprofitable; in any case, you will have to upgrade the interior, and this is an additional cost.
2. Franchising. In this case, you acquire the right to bear the name of some well-known beauty salon. Pros: you do not need to think about how to properly organize its work, since along with the name you buy a business plan for promoting a beauty salon; often the parent company pays for advertising costs. Cons: You own, but do not have the right to vote, in other words, you are obliged to strictly follow the instructions of the parent company.
3. Open a beauty salon on your own. Pros: everything is in your hands, you run your own business. Cons: high level of competition.

Second

We choose the location of the beauty salon and study the demand. When you have decided on a location, study the purchasing power of the inhabitants of this area, because they will become your potential buyers. So, a luxury beauty salon can be located in the city center or in one of the elite districts of the city, but an ordinary hairdresser will be in demand on the outskirts.

Third

Determine the level of competition. It is good if you have chosen an area in which there are no salons, but there are practically no such options today, so you need to scan your area and identify all possible competitors. To do this, we divide all salons into 5 categories:

1. Salon at home. Although not the most popular, but a sufficiently developed type, since in most cases such services are much cheaper than in the salon. The main disadvantage is a small set of services. So the circle is narrowed down to the services of a hairdresser and a manicurist, at best, the service of a depilation master is also provided. In addition, in such amateur salons, safety precautions are not always observed, and the tools are not always washed.
2. Soviet barbershops. Although this is already a relic of the past, such establishments can still be found somewhere in the depths of a residential courtyard. In principle, such institutions are not much different from the previous ones.
3. Providing mono services. These include massage parlors, hairdressers, manicure parlors, etc. Basically, such establishments are limited to one or two services.
4. Toy salons. Such beauty salons include establishments that were presented to a lady as a gift, for example, for her birthday. Basically, they are aimed at serving one person, in fact, the owner herself, who has no idea how to manage this very salon. Often such beauty salons are unprofitable and close in the first year of their life.
5. Establishments providing a wide range of services. The first four types are unlikely to become competitors for you, but salons that provide a large number of services are already a serious player. The services of such beauty salons should be carefully studied. Highlight all the pros and cons of their work, analyze their advertising campaign.

Fourth

We determine the level of the future institution and a set of services. After analyzing the purchasing power of the residents of the area and the level of competition, let's say you decide to open a "business class" beauty salon. This type provides for an audience with an average and above average income level. A beauty salon of this class implies a high-quality set of image and cosmetic services. Image services include hairdressing services, manicure, pedicure, depilation, that is, those services that help us instantly acquire an attractive appearance. Cosmetology services are more far-sighted, mainly procedures for rejuvenation, weight loss, body shaping, etc. A luxury beauty salon differs from a business class only in the level of equipment and deeper ranges of services, respectively, and the cost of such services increases.

Fifth

We form the position of the salon. There are two very important features:

1. The client must feel comfortable. That is why many beauty salons employ client managers. Such a person will write down all the client's data, and offer tea and coffee, conduct a short tour of the salon, talk about possible services, and advise a certain set of services. This is very important, because a well-served client will certainly return to your beauty salon more than once.
2. Concept. Nowadays, people value traditional approaches combined with quality. It’s good if your salon is based on a beautiful legend, and you decorate it in accordance with this legend.

Sixth

Layout of the premises and selection of technologies for the execution of services. After choosing the level of the beauty salon and the number of services provided, I should think carefully about the room itself. So, according to the requirements in the beauty salon, there should be at least three utility rooms, a relaxation area and a waiting area (suppose you need to dry your nail polish or wait for the next procedure). All spaces should be placed organically. So the massage room, sauna and shower room should be located in close proximity to each other. It should be noted that the layout of the premises should not be handled by an architect, but by a salon business specialist. It is this person who will be able to organize the space in accordance with the technological process, while maintaining all the norms of the SES.

Seventh

Development of a business plan (see above). In order for your beauty salon to bring not only pleasure, but also profit, you must carefully calculate all costs and possible profits. In order to determine the services that will bring the greatest profit per meter of the room, it is necessary to calculate the possible profit of each service and divide the amount received by the footage of the room, taking into account the norms of the SES. Since we can use one room for several procedures, with this technique we can compact the schedule for loading the room. So, if no one is registered for laser hair removal in the same office, you can perform a procedure to rejuvenate the skin of the face.

Starting your own business is the ideal option for anyone seeking financial independence. Even a small, but personally created business can bring not only material, but also moral satisfaction. It is recommended to start a business with something simple, for example, by opening an economy class hairdresser. This article will tell you how to open a hairdressing salon from scratch and how much money you need.

You need to start with something simple, for example, with an economy class hairdresser. Such barbershops are usually designed for a minimum number of places and visitors with an average income.

In this case, it is necessary to distinguish between such concepts as a hairdresser and a beauty salon. It is better for an inexperienced entrepreneur to limit himself to providing services such as haircuts and hair coloring, creating men's and women's hairstyles, shaving, and shampooing.

Declaring a new establishment as a beauty salon, it will be necessary to significantly expand the list of services provided, which means increasing the amount of money for the purchase of equipment and rent.

Visitors come to a beauty salon not only for the sake of a new haircut or hairstyle, but also masters of pedicure and manicure, eyelash extensions, eyebrow coloring and correction work in such establishments.

Materials and equipment for organizing the workplace of each individual master can cause a loss incurred by the enterprise, even before it is opened.

Attention! Despite the fact that the beauty salon is visited more often, and from the financial side, the neighborhood of a hairdresser with a nail master is more than profitable, a novice businessman should still limit himself to a small hairdresser. After the appearance of the first regular customers and the return of the entire amount spent on opening, you can think about further expansion.

How to open a barbershop from scratch step by step?

Selection of premises for a hairdresser

To open a barbershop from scratch, it is not necessary to master the art of cutting and dyeing hair. It is enough to have available from 350 to 420 thousand rubles, a small client base, rent a suitable room, hire competent workers.

The room is selected at the rate of 7-8 square meters per one workplace of the master, as well as the need for a hall for visitors and a bathroom.

Standard economy class hairdressing salons usually consist of 4-6 jobs. Together with a hall, a bathroom and, possibly, a utility room, 43-46 square meters are enough to ensure comfortable interaction between the master and the client.

The premises can be purchased or rented, provided that the lease term is not less than 5-6 years.

A hair cutting salon can occupy the first floor of a residential complex or be part of a shopping center.

Important! Renting a basement is not the best option, usually basements scare away customers, they get the wrong idea about the quality of the services provided.

Permits and licenses

The opening of a barbershop must be formalized.

The ideal option is to register as an individual entrepreneur or open an LLC. The first option is more acceptable and economical; to register an IP, you will have to:

• pay a state duty in the amount of 800 rubles;
• pay for the production of a seal - 500 rubles;
• open a bank account - 1000 rubles;
• get OKVED codes.

On average, registration will take from 2300 to 3000 rubles and about 1.5-2 weeks of time.

If there is a desire, then registration can be carried out through the mediation of third parties, in this case, you will have to pay at least 10 thousand rubles for the execution of documents and the provision of the service itself. OKVED code - 93.02.

After completing the registration procedure, you will need to obtain permits from SanPiN and the State Fire Supervision.

In addition, each hairdresser must have a certificate confirming the degree of his skill.

The owner of the establishment is obliged to conclude agreements on garbage collection, washing clothes, carrying out measures to disinfect the premises, and dispose of fluorescent lamps.

Every barbershop should keep a register of disinfectants.

Important! All employees must have a health certificate.

In the absence of a suitable water supply, ventilation and sewerage system in the premises, you will also have to take care of inviting specialists to draw up an engineering communications project.

Attention! Hairdressing services are not a licensed activity, therefore, obtaining a special permit is not required.

Which is better - LLC or IP as a registration form?

When starting a new business, every entrepreneur is faced with the choice between registering himself as an LLC or an individual entrepreneur.

This choice is not at all easy, depending on the scale of the planned enterprise, both options have both advantages and disadvantages.

If we are talking about one particular hairdressing salon, designed for an average of 500-900 visitors per month, then it is better to register as an individual entrepreneur. In this case, it is possible not only to serve individuals, but also to pay taxes under the simplified taxation system.

It is cheaper, faster to register an individual entrepreneurship, it is possible to independently collect and submit documents. There is no need for a legal address, authorized capital, constituent documents.

The procedure for registering an LLC provides for the existence of a legal address, a bank account, permission for the selected activity, registration with tax and other authorities. For the preparation and submission of many documents, outside help will be required.

Attention! Thus, when planning to open just a small business, it is better to register as an individual entrepreneur.

Which taxation system to choose?

Most individual entrepreneurs choose a simplified taxation system.

If we are talking about an LLC, then most likely the entrepreneur will have to stop at UTII. However, an individual entrepreneur can also choose a single taxation system.

Having chosen the UPSN, the entrepreneur must take care of the purchase and installation of the cash register. The new cash register is registered with Rospotrebnadzor.

For registration you will need:

• the passport;
• statement;
• certificate of registration of an individual entrepreneur or LLC;
• documents on the presence of cash register;
• lease contract.

Attention! Installing a cash register is optional, but it greatly simplifies the communication of an entrepreneur with representatives of the tax authorities.

What equipment is needed for hairdressing and beauty salons and consumables?

Renting a room and obtaining registration documents are only half the battle. The main thing to take care of in advance is the purchase of the necessary furniture and equipment. Depending on the scale of the salon, this may require from 250 to 400 thousand rubles.

For a hairdressing salon designed for 4 places, 2 of which are male and 2 are female, you will need:

• 2 hydraulic chairs - 16 thousand rubles;
• 2 chairs with a sink - 30-35 thousand rubles;
• 4 large mirrors - 20 thousand rubles;
• 4 tables - 25 thousand rubles;
• 1 wardrobe or clothes hanger - 2.5 - 4 thousand rubles;
• 2 chairs or benches for visitors waiting in the hall - 14-15 thousand rubles;
• 1 TV - 14 thousand rubles;
• music center - 20 thousand rubles;
• 8 clippers - 25 thousand rubles;
• 4 hair dryers - 12 thousand rubles;
• 2-3 curling irons - 6-8 thousand rubles;
• combs, scissors, razors, hairpins - 20 thousand rubles;
• varnish, cream, shampoo, conditioner - 40 thousand rubles.

The hairdresser should have constant access to hot water, so it is better for the owner of the establishment to purchase and install a boiler. The cost of a boiler ranges between 35 and 45 thousand rubles.

Recruiting staff

For the normal operation of a hairdressing salon, at least 4 experienced specialists are required who are ready to work with clients of different ages, genders and social status.

Important! Not only men and women will come to the hairdressing salon, but also children, so at least one of the employees must have experience in cutting children's hair.

The salary of a hairdresser usually does not exceed 20 thousand rubles, specialists with extensive experience and their own client base earn 25-30 thousand.

Do not hire frank newcomers who have just completed courses. If the client does not like their work, the reputation of the institution will suffer, first of all.

Beginners can be taken as students with subsequent employment.

Attention! From 90 to 105 thousand rubles will have to be spent monthly on staff salaries.

In addition to hairdressers, you need to hire a cleaning lady, an accountant and an administrator.

At first, the owner of the establishment can take on the duties of an administrator, cleaning and maintaining accounts can be entrusted to an outsourcing company.

Advertising and marketing

You need to announce the opening about a week before that. This can be done through print media, radio and television.

A significant role should be assigned to outdoor advertising and advertising in Internet resources. You will need to hire several posters and order flyers.

Income and expenses and how much money will you need to start?

Opening a barbershop will require between 350,000 and 450,000, with some of the costs mentioned above being temporary and others being permanent.

Temporary expenses

fixed costs

Attention! Up to 220 thousand rubles will be spent monthly on maintenance of the hairdressing salon.

Income

Factors affecting the income from haircuts and hair coloring are the location of the establishment, the competence of the hired staff, the ability to save money and attract new customers.

In order for the institution to reach a stable income after 3-5 months of operation, it is necessary to attract as many customers as possible. The average check of a hairdresser should not be less than 350 rubles, ideally - 500 rubles.

Attention! A stable income is brought by women's and men's haircuts, hair coloring. The revenue from them is at least 300 thousand per month.

The monthly rate of visitors per hairdresser is 200-220 people.

After paying utility bills, rent, taxes and wages, the owner's account will have from 85 to 90 thousand rubles of net profit.

How to increase income?

To increase income, it is necessary to gradually introduce new types of services, for example:

• unusual colors and haircuts;
• perm;
• eyebrow coloring and correction;
• hair extension;
• Lamination of hair.

Attention! Many clients come to the hairdresser with no idea how they want to cut their hair. An additional service may be consulting with subsequent consideration of the selected options in a special computer program.

Payback period

If there are from 900 to 1300 customers per month, the institution will pay off within 3-7 months.

One hairdresser must serve up to 7 clients per day.

It will not work to reach a stable level of income immediately after opening, it is worth remembering the high degree of competition that exists in this business.

Attention! Even if there is no other barbershop in the nearest range of 300-400 meters, the first regular customers will not appear soon. The risks are big enough.

By opening his own business, an entrepreneur expects not only to have a job, but also to earn money. Naturally, the latter is not always possible.

To make the hairdressing salon not easily pay off, but generate income, it is recommended:

• monitor the quality of the services provided, most often customers are dissatisfied with the work of the hairdresser, and not with the whole institution as a whole;
• you can start a business by opening a hairdresser at home, in this case it is enough to have 1 chair and a little experience, legal registration is not required;
• if we are talking about opening a business in a small town and even in a rural area, then you will need to think about the mobility of the institution, perhaps creating a mobile hairdresser;
• participation in various competitions and shows can be much better than advertising, the owner of the establishment should monitor the occurrence of such opportunities and apply.

In this material:

What is the package of documents for opening a beauty salon? This question is asked by entrepreneurs who have decided to connect their lives with the beauty industry. This area is traditionally one of the most popular among consumers and is in stable demand. This is what attracts more and more people to invest in a beauty salon.

Registration of a beauty salon

To open a beauty salon, you first need to register your company and legalize the business. An entrepreneur has a choice in what form to open his business: LLC or IP. For those who are just starting to take their first steps in their own business, the optimal form is IP. Why? An individual entrepreneur has a number of undeniable advantages over an LLC:

• it is easier and cheaper to register (it is not required to form an authorized capital, open a current account, develop an accounting policy, etc.);
• more opportunities to choose the optimal taxation system (in particular, the patent system is intended exclusively for individual entrepreneurs, LLCs cannot switch to it);
• entrepreneurs can freely dispose of the proceeds (in an LLC, the money does not belong to the director, but to the company).

As a rule, an LLC is more trusted by business partners and other legal entities, but this is not very relevant for a beauty salon, since private consumers will be the main customers. And it is quite possible to purchase cosmetics and consumables in the form of individual entrepreneurs.

If in the future you decide to develop your business, and you need to raise borrowed funds from investors or banks, then you can always re-register the business as an LLC.

What do you need to open a sole proprietorship? To register an individual entrepreneur, you need to submit an application in the prescribed form and pay a state duty. Its size in 2019 is 800 rubles. Filling out the registration form will not be difficult: you need to indicate the full name of the individual entrepreneur, address of residence, his TIN, passport details, as well as information about the types of activities according to the OKVED classifier. For a beauty salon, OKVED code 93.02 is best suited. This is a group of the section "Provision of other social, communal and personal services".

Often in beauty salons, clients can purchase cosmetics that are used by masters in the process of work. In order for an individual entrepreneur to have the opportunity to sell various goods, additional codes must be indicated: 52.33 “Trade in cosmetic and perfumery goods” and 52.13 “Other retail trade in non-specialized stores”. Experienced entrepreneurs are advised to indicate as many codes as possible at the registration stage: it is not necessary to conduct activities for all and no additional reporting is required, but there will be no need to make additional changes to the EGRIP.

Before starting your own business, you should also decide on the optimal taxation system. It can be UTII, PSN (patent) or USN (simplified). If imputation (UTII) is not valid today in all regions, then the last 2 regimes are common throughout Russia. The use of the general regime (OSNO) is not economically justified, as it will lead to an increase in the fiscal burden (due to the need to pay VAT).

Since the use of special regimes (simplification, imputation or patent) is of a notification nature, an appropriate notification of the transition to the simplified tax system must be submitted along with the registration documents.

Thus, the documents for the initial registration of a beauty salon include: a passport, a TIN, a paid receipt for the state duty (it must contain the full name of the future entrepreneur), an application for registration in the established form P21001, notification of the transition to the simplified tax system.

Documents can be submitted electronically using a special service from the Federal Tax Service or at an authorized registration center. Based on the results of processing the registration form, the entrepreneur will be issued an OGRNIP certificate confirming the legitimacy of his business.

What else do you need when running a beauty salon

The following steps for the IP are desirable but not required.

If an individual entrepreneur applies a simplified system, then he needs to buy a cash register and register it with the tax office. In this special regime, the cash method of income recognition applies, and the cash register is obligatory.

For UTII and PSN, the tax does not depend on the income actually received, therefore, entrepreneurs have the right to issue BSO (only on imputation) or sales receipts as confirmation of the fact of payment.

A current account for individual entrepreneurs is not needed, but it is worth considering that many clients today prefer to pay for services with bank cards. In this case, the money should go exactly to the current account of the individual entrepreneur; a personal bank account is not suitable for receiving income from entrepreneurial activities.

Moreover, having a current account with an Internet banking system, it is more convenient to settle accounts with suppliers and pay taxes. The cost of opening a bank account is about 1000 rubles. There is no need to report the opening of an account to the Federal Tax Service, this must be done by the bank itself.

By law, a seal is not required for entrepreneurs. But in its absence, problems may arise when working with suppliers of consumables and cosmetics.

Many may simply refuse to work with IP without printing. Thus, it is better to still spend money on printing. Moreover, its cost is low: only about 500 rubles.

List of required documents for a working beauty salon

So IP is open. What other documents are required to open a beauty salon? By law, beauty salons are not subject to licensing. Only a hairdressing certificate is required.

But if you plan to provide cosmetic services, you will need a medical license. To obtain it, the following documents are required:

• lease agreement or certificate of the owner of the premises;
• certificate of registration of the entrepreneur;
• an application for a license;
• warranty certificates and documents for medical equipment and equipment;
• documents confirming the professional qualifications of the personnel;
• payment document for payment of state duty.

They are submitted to Roszdravnadzor and are considered up to 45 days.

In a functioning beauty salon, there must always be documents confirming its legality.

Among them, a notification from Rospotrebnadzor about the start of activities and a conclusion on the compliance of the premises with the rules of SanPin.

In case of verification, it is necessary to have a consignment note for the cosmetic and cosmetic products used.

Consumers should always have access to the price list with the current prices for the services of a beauty salon and the Book of Complaints and Suggestions.

To clarify what documents are needed to open a beauty salon in your region, you can contact the Federal Tax Service at the place of residence.

Order a business plan

	Investments: Investments from 2,900,000 rubles. City of Beauty is one of the largest chains of beauty salons in Europe. To date, 26 full-service hairdressing salons operate under our brand, and we are not going to stop there. City of Beauty is a dynamically developing company, one of the best in its segment, which supports existing trends in the beauty industry and creates…
	Investments: 1,000,000 - 1,800,000 rubles. During a crisis, people are used to saving money, and just at this time, the Federal Network "Point of Beauty" feels more stable than ever. In order to get a quality service from professionals, it is not necessary to overpay and go to premium salons, it is enough to pay attention to the atmosphere that prevails in each of the Tochka salons, and the high level of quality is provided by its own…
	The NALEVO Men's Haircuts brand is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. At the moment in our Beauty Holding: 6 brands, more than 120 open salons, 30% of which are our own. The largest brand in the network is the largest chain of economy hairdressing salons "Pryadki v Pryadok" in Russia and the CIS (50 cities and more than 85 salons). How it was created...
	Investments: Investments 14 400 000 - 18 000 000 ₽ Guinot is the recognized leader in the French salon business and the #1 selective professional cosmetics brand worldwide. The Guinot brand is one of the few representatives of the industry that has its own factory for the production of cosmetic products and a powerful scientific and technical base - the Laboratory, which allows us to constantly improve product quality and develop procedures for procedures. The Guinot factory operates in accordance with…
	Investments: Investments 1 300 000 ₽ OWN BUSINESS WITH A UNIQUE SPA PROCEDURE Open a float studio under the Grand Float franchise investments - from 350,000 rubles / month. profit - from 11 months. ROI 5 BENEFITS OF FLOATING BUSINESS: 1. Unique business idea Many guests visit the float studio,…
	Investments: Investments 1,500,000 - 2,000,000 rubles. Beauty salon "CHOCOLATELIFE" opened its doors in 2007. We provide the following services: Hairdressing services, Nail service, Visage, Spa cabinet, Cosmetic services, Solarium Olga Spirkina (founder of the company): “Now we are already 9 years old! Our business is a family business, my husband and daughter help me a lot in this. We currently have about 20 employees in our team. Every month we make more beautiful and more confident…
	Investments: Investments from 50,000 rubles. The WhiteSmile Pro company offers you to sell professional dental cosmetics for teeth whitening from the USA in your region. Today in Russia, WhiteSmile Pro has the widest range of peroxide-free dental cosmetics for teeth whitening: whitening foams, whitening pencil, whitening strips, whitening powder, home whitening kit. All WhiteSmile Pro products are certified in Russia, Europe and…
	Investments: Investments 390,000 - 1,250,000 rubles. Financial Partners is a consulting company in the field of lending and raising funds for people and businesses. Our main specialization is the approval of consumer and mortgage loans for clients, conducting transactions secured by real estate, assistance in acquiring equipment and vehicles on lease, as well as working with credit histories. The company has been the largest player in the market for the third year…
	Investments: Investments from 4,000,000 rubles. The company has been on the market since 1999. It is the official distributor of premium professional cosmetic brands: Babor, Elemis, Ligne ST Barth. In 2013, the direction of franchising was opened. Within the framework of the project, 3 project formats are presented: a beauty boutique & cabin for shopping and business centers, a beauty salon, a spa salon. The company has three own salons in Moscow, which have been successfully operating for many years. Has its own…
	Investments: Investments 25,000,000 - 40,000,000 rubles. The idea of ​​opening a children's project, different from the stereotyped entertainment and scientific centers, came to its founders - Alexei and Elena Tikhonov in 2012. The main concept of the project was the creation of a unique play space, where any child has every opportunity for creation, creativity, fantasy, and the realization of his dreams. The task of employees is to monitor and support, create comfortable and safe conditions…
	Investments: Investments 900,000 - 3,000,000 rubles. Apriori is a network of beauty salons located in different districts of St. Petersburg. The first salon was opened back in 2007, and since then we have opened 5 salons that are profitable and loved by customers! Our main concept is to give our customers positive emotions and great results! We can boast of the strongest team in the city - more than 100 people.…
	Investments: From 149,000 rubles. - 535,000 rubles. Teeth whitening is now in trend because everyone dreams of an impeccable Hollywood smile and wants to get it. A franchise helps many in terms of starting a business, because not everyone can organize their own office. Of particular interest may be a franchise from WhiteSmile, which owns twenty-minute teeth whitening technology. In addition, this company is also engaged in the distribution of popular in…

The subtleties of opening a beauty salon from an industry professional. The beauty industry has always been, is and will be the most demanded consumer niche. The desire to be beautiful is inherent in every woman. Nail service, hairdressing services, spas, solariums, massage and beauty parlors - these services will always be in demand in modern society, the profit from this business depends only on the magnitude of demand.

Material author: Ekaterina Stolyarenko, founder and co-owner of the beauty salon "Victoria"

For a person who decides to open a beauty salon, this business becomes a part of life, and sometimes life itself. It is impossible to "boil in this syrup" without experiencing passion for the work that you are doing. To give beauty, harmony and pleasure from the transformation - this is the true meaning of the hostess (owner) of such an institution!

The process of opening your own beauty salon

It is not enough just to dream about your “beautiful” business. This requires a clear business plan, a completely accurate understanding of what you are doing and, of course, an extensive awareness of all the services (trends, novelties, trends) that you will provide.

Below we will consider all the most important stages of opening a business class beauty salon.

Registration

If you think that the most difficult thing in opening a beauty salon is registration, then you are sorely mistaken. You can register your little brainchild in a matter of days. IP is registered in accordance with 93.02 OKVED. This is a group of the section "Provision of other social, communal and personal services". Note that a beauty salon and an ordinary hairdresser are registered in the same way. The taxation system should be chosen UTII or STS

Advice from the Moneymaker Factory: since 2013, the most optimal form of taxation for a beauty salon is a patent form of taxation, and you can keep records yourself using the My Business online service.

As soon as the IP is registered, it is necessary to purchase a cash register and register it with the KKM tax office. If you plan to complete these steps yourself, please be patient - it will take 10 to 20 business days. If time is precious to you, use a special service from KKM sellers - they will cope with their task in three days.

But, if you plan to provide cosmetic services, then you will just need to obtain the appropriate permission. And you can get it if you provide a medical license.

Required documents

In an existing beauty salon, there must certainly be a set of documents confirming the legality of the provision of services.

So, the list of required documents:

• document for the premises certificate of ownership, lease agreement)
• Notification of the start of entrepreneurial activity in RosPotrebNadhor.
• The conclusion of the SES on the compliance of the premises and equipment, in accordance with the rules of SanPiN 2.1.2.1199-03.
• Invoice for cosmetology and cosmetic products ( shampoos, balms, masks, hair dye and others),
• Price list with current prices for the services provided,
• Book of complaints and suggestions ( without fail).

What does it take to open a beauty salon?

To open a beauty salon, you need a clear business plan. It should reflect absolutely everything, from cleaning the premises to the cost of services. It is very important to calculate future profits, expenses and possible losses as accurately as possible. This must be done to avoid situations where costs exceed profits. A well-written business plan is half your success. Second half - talented PR. Next we will talk about ADVERTISING.

You can use signs, booklets, brochures and billboards(large poster). The most expensive of all of the above is billboards. But, at the same time, it is also the most effective form of modern advertising. By setting such "outside advertising", for example, near a traffic light, you will get several advantages:

• Advertising your salon will always be in sight.
• At traffic lights, drivers and passengers stand for at least 30 seconds (depending on the intersection and traffic volume). During this time, the information seen is deposited in the subcortex of the brain. Even if a person catches a glimpse of a billboard with an advertisement for the services of a beauty salon, everything he sees will certainly remain in his memory. According to psychotherapists, if a person looks at an object for more than 15 seconds, then the information received from the conscious goes into the unconscious. In other words, the more often your potential customers see the name of the salon and its attributes (slogan, colors, etc.), the more trust and disposition they will have for it.
• Billboards are a great option to announce the opening of a new beauty salon in the shortest possible time. According to statistics, 3 days of advertising on a billboard is comparable to a whole month of conducting PR events through brochures, booklets and ads on TV.

A prerequisite for competent PR for a “newly minted” beauty salon is signboard with the name. Now it is very fashionable to indicate the slogan in addition to the name of the beauty salon. For example:

Beauty salon "Victoria"

It's easy to be beautiful!

How to choose the right room and location

Having decided on the class of your beauty salon, you can begin to search for premises.

It is desirable that this be the first line of houses, the first floor is best, where there would be a separate entrance, several emergency exits, display windows, high ceilings (at least 3 meters), at least 3 water supply points, the minimum number of carriers walls, the possibility of parking and normal business neighbors with whom there will be no conflict situations.

Necessary equipment

• Hairdressers and workplaces - in other words, this is all that the client sees during styling, hair coloring or cutting.
• Armchairs with adjustable lift. Lifts vary by type. They are stationary, pneumatic, hydraulic, special - “for drying”.
• Several sinks. Ideally 3-5. They can be both ceramic and eco-plastic.
• Several dryers - "dryers" for hair.
• Several climazons - devices that speed up the process of dyeing and perming hair.
• Consumables, as well as hair dryers, tools, curling irons, tongs, etc.,
• All the necessary equipment for cosmetology, manicure and massage rooms, as well as for the make-up room.

List of services provided at the initial stage

• Hairdressing services (haircuts, styling, hair coloring, hair extensions, hairstyles),
• Cosmetology services (lifting, sugaring, mesotherapy, permanent makeup, chocolate wrap),
• Massage (anti-cellulite, general, relaxation massage),
• Nail service (manicure, pedicure, extension, gel coating, wellness procedures).
• Solarium.
• Make-up cabinet (day, festive, evening and wedding make-up).

How to determine the competitive differences of your salon in terms of customer service?

There is nothing shameful in fear of competitors. Eastern wisdom says - "It is not friends that make us strong, but enemies." A business that has no competitors, as a rule, does not develop as quickly and much less successfully than its counterpart, surrounded on all sides by competing sharks.

1. Compiling a list of competitors for your beauty salon
2. Studying the promotional material of competitors
3. Gather information about the range of goods sold by competitors and the conditions of sale, about all the services provided by them, about pricing, promotions, bonuses and additional services
4. Do a customer survey about what services they use most often. Ask them about the salons where they go, about the prices in them and the nuances of the presentation of certain services.

After processing and analyzing the data obtained, you can easily identify the competitive basis of your beauty salon.

Recruitment

Qualified staff is everything! People will always go to a good master! In the first few months, your beauty salon will develop its client base.

How to attract a large number of regular customers?

Firstly, even if your first employees are newbies and they have just completed hairdressing courses, makeup schools and other educational institutions, the client should by no means know about it. For consumers, ALL MASTERS OF THE SALON ARE REAL PROS, WIZARDS who can transform them, make a miracle, turn Cinderella into a beautiful lady!

How to exalt your employees in the eyes of the client?

You can use foreign experience

Before opening my Victoria business class beauty salon, I made a business trip to the United States, Virginia. There I had an internship in make-up art. I was struck by the design of the salon to which I was sent. On the walls hung beautifully framed photographs (30 by 40 cm) of all the masters - employees of the salon. In the photo, hairdressers, makeup artists, massage practitioners, manicurists and others were depicted in the process. Such a presentation looked so convincing, customers could not even imagine that a good half of the employees were yesterday's graduates.

You can invite a well-known specialist in your city to conduct master classes!

Of course, not every salon can afford to keep a stylist with a star status on the staff. But it’s quite possible to invite a super-make-up artist or the most sought-after hairdresser in your city as a prize-action!

Conduct these workshops several times a year. Ideally, this would be nice to arrange every month, but you can stop at the seasons. For example: we create summer hairstyles together with Vlad Lisovets, winter makeup from Mary Kay representative, autumn extravaganza of hair colors from Estelle Lauder, slender spring without extra pounds - anti-cellulite massage from the cosmetology guru.

Hire employees with a lot of experience and a few newcomers

In this case, you will get a double benefit. Firstly, you can fully trust experienced professionals. Accordingly, their salary will be higher. And young employees with lower incomes will learn everything from their experienced colleagues.

Advice from the Moneymaker Factory: It is best to outsource accounting and tax accounting, or do it yourself using online accounting services, such as "My Business".

Provision of mono services

If you decide to open a business-class beauty salon, you cannot do without providing mono services. To verify this, conduct a small survey. Believe me, 90% of respondents will say with confidence that a trendy beauty salon should certainly have its own stationary solarium, not to mention a massage room.

Shop based beauty salon

How to properly equip a store on the basis of a beauty salon (showcases with jewelry, cosmetic products), features of the range of services?

Now many beauty salons sell designer jewelry and goods of famous brands: Matrix, Estelle Lauder, Bobby Brown, Givenchy, Londa Color, Guerlain, etc. All this "luxury" is displayed in shop windows.

Where is the best place to place them?

Of course, in the most visible place. But there are several nuances here. In no case should the client get the impression that he came to the store. All goods should be sold unobtrusively, but at the same time, actively.

For example, a girl who has just had a salon make-up may ask about the used cosmetics. The make-up artist, in the role of a salesperson, must convince her to purchase the same. You can provide discounts. Let them be insignificant, 3-5% - this way of selling works, as they say, one hundred percent!

Install showcases near the entrance, illuminate them with fluorescent lamps, and display products in such a way that the most popular product is at the eye level of customers. Everything else can be placed below. Do not neglect product descriptions. A showcase with cosmetics - a description of companies, a showcase with jewelry - a description of materials and manufacturers, a showcase with shampoos and care products - a detailed description of companies and the result that the buyer will receive after using them.

Reflect the features of the range of services in the interior of the salon. It's simple. It is enough to hang colorful photo descriptions of each service, illuminated by small LEDs. Minimum introductory information. The client comes to the salon to relax and enjoy the procedure, and not to read waste paper. Include three items in the description: service definition ( what it is?), what means are used ( company, brand, country of origin), and what this service gives ( Effect).

How to make a purchase of goods?

With the purchase of cosmetics, consumables and other goods, everything is easy. You need to find reliable suppliers. The purchase of goods is a crucial moment, depending on several factors:

• From the season
• From customer demand for certain services,
• From the number of holidays in the month.

The initial purchase of the necessary goods for a beauty salon will cost you from 200 thousand rubles to 1 million rubles. It all depends on the brands that you will use and, of course, on the status of your establishment. The higher the status, the more expensive!

Pricing

Having opened a salon, analyze the prices of competitors. Make a discount in honor of the opening. Usually it is no more than 10%. If, according to your calculations, such a discount does not pay off, include it in the cost of the service. For example, gel nail extension "French" costs 1000 rubles, put the price in the price list - 1100 rubles and make a 10% discount. Thus, you will attract a mass of clients without losing a single ruble. If a good nail master works for you, all women who have grown their nails once will become regular customers. Verified by personal experience!

It is also very good to make discounts for birthdays, brides and graduates. If you see that there are fewer customers, make a bonus system - “bring a friend for a haircut with hot scissors, get a 15% discount on any three salon services.” In fact, there can be a million ideas. The main thing is to think carefully!

Remember the standard markup on the goods sold cannot be less than 250% . Otherwise, your business risks becoming unprofitable. The same goes for services. Their cost includes the rent for the premises, all monthly contributions, the employee's salary, the cost of consumables. For example, a banal hair extension with natural strands cannot cost less than these strands. If a set of natural hair from a supplier costs 2 thousand rubles, then an extension service costs about 10 thousand rubles. A discount of 50 and even 30% is more than stupid.

Conclusion

When opening a new beauty salon, remember one big truth - "The customer is always right". Guided by it, you will attract a lot of new customers. Another truth - “I don’t believe in advertising, I believe in a friend”. There are people who fundamentally do not pay attention to advertising in all its manifestations. Their media is good old word of mouth. A friend whispered, a neighbor told, a colleague boasted ...

I really hope that this instruction for opening your own beauty salon will become for many of you a reliable springboard into the fashion industry, into the world of beauty, harmony and reincarnation!

Sincerely, Ekaterina Stolyarenko co-owner of a beauty salon "Victoria".