Beer bar business plan in a small town. How can an entrepreneur open a profitable beer bar from scratch? Stages of starting a pub

In Russia, various beer establishments are in great demand among young people: cafes, bars, restaurants. Bars are practically the only place where you can relax, and in some of them even have fun. The number of bars in any big city is in the tens and even hundreds. This is mainly due to demand and good income. There are various types of bars: beer bars, sports bars where visitors can get together and watch their favorite sports matches live, these can also be so-called club bars where, in addition to drinking, you can enjoy good music and dancing. DJs often work in such establishments. Beer bars are the most popular nowadays, as this is where most of the youth and adults who drink drink go.

Let's take a closer look at how to open your own beer bar in a medium-sized city. The business plan for a beer bar includes a whole list of provisions, namely: choosing a location, collecting the necessary documents, planning principles, purchasing equipment, recruiting staff, determining the operating mode and product range, determining wages for bar employees, and more.

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Site selection and required permits

The business plan first of all includes the choice of a place for the future bar. This may be the city center or the main street of outlying areas. The main thing is to have a lively movement. Some bars are being built in large shopping centers, which is also very promising. The second step is to collect the necessary documentation. In order for the bar to work, you need to obtain the following permits: the conclusion of the sanitary and epidemiological supervision authorities, the fire inspectorate and the territorial property management. If the premises are not built from scratch, but are rented, then the services of the fire service will not be needed. All responsibility will rest with the landlord. Before that, you need to register with the IFTS as an individual entrepreneur or LLC. Otherwise, such business will be illegal.

The Sanitary and Epidemiological Service conducts surveillance activities at the design stage and during the operation of the bar once every three years. This is called preventive and current sanitary supervision. The purpose of its holding is to establish compliance with sanitary legislation in the service sector. To equip a beer bar, you must strictly comply with all building codes and sanitary rules. Otherwise, a fine may be imposed or the bar will temporarily stop its activities until the identified violations are eliminated.

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Necessary equipment

To open your own beer bar, you need to purchase the necessary equipment. It includes: refrigeration units for storing food and alcoholic beverages, microwave ovens, stoves, an oven (if needed), tables, chairs, a bar counter, racks for alcoholic beverages, and so on. All this will cost an average of 5-10 thousand dollars. In addition to equipment, it is very important to create the interior of the room. For a beer bar, music is an indispensable component. If this is a sports bar for watching live matches, then it would be appropriate to put a large monitor in front of the visitors' eyes.

The interior of a beer bar should be cozy and beautiful. Indeed, in a gloomy and dirty institution, no one wants to spend their free time. Mandatory elements are tables with seats, they should be enough for everyone. The range of beer should be varied, ranging from draft to canned. It is important to organize the preparation of snacks: cold, hot. All dishes must be clean and thoroughly wiped by the bartender, this is part of his direct duties.

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Selection of working personnel

The work of a beer bar cannot take place without workers. The staff must necessarily include: a manager, 1 or 2 security guards, an administrator, waiters, a bartender, a cleaner, a cashier. Young people are invited to work as bartenders, less often girls who have experience in this field and have passed a medical examination. They must carry their personal medical records. Everyone can get a job as a waiter, you just need to pass an interview and initial training, passing a short exam. All personnel issues are decided by the administrator. He also keeps order in the bar and the work.

It is very important that all employees look good and wear overalls. This will give the institution credibility and solidity. Depending on the size of the bar, security guards should work in it. It is they who keep order in such institutions and, in case of conflicts, resolve the dispute.

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Sources of income and expenses

will require initial capital from its owner. Most of the money will be spent on renting the premises. This is about several hundred thousand a year. For a large city, this is not much money. The following costs will be associated with the purchase of equipment, utensils and other inventory. Some money will also be needed to pay wages, which is an average of 15-20 thousand rubles a month for each employee.

But despite all this, it is quite a profitable business.

Payback can be one year.

The profitability of opening a beer bar is quite high. To increase your income, you can organize a permanent mode of work, that is, every day with one day off or without them. Many bars are open only 2-3 days a week, which is less profitable. In addition, you can organize additional paid services in the bar in the form of playing billiards. Thus, based on the foregoing, we can conclude that almost anyone can do it, only initial capital and organizational skills are needed. The choice of location is of great importance here. It is important that there are no competitors nearby, otherwise the business may collapse.

To open a pub, you need to choose a suitable location for it, register the legal form and notify the supervisory authorities about the start of your activity, and choose the format of work.

Beer is a noble drink that is especially popular and recognized in Russia. The culture of drinking it is developing, and in this regard, our country is following the path of European states. Despite this, there are few beer bars even in large cities, and in small towns this format of public catering is practically absent. That is why those who dare to start their own business in this direction have every chance of success.

Let's talk about how to open a beer bar from scratch and not stay in the red. It is important not only to comply with the requirements of the legislation in this area, but also to choose the correct format of the establishment, offer the visitor additional services and ensure their leisure. This will create a good name for the bar and form an original image.

Beer is the most popular alcoholic drink in various countries of the world, with an established target audience, traditions and quality. The largest producer of the product is China, where they produce 54 billion liters of "foamy" per year, which is about 40 liters per capita. The most "beer" nation is the Czechs, each of which drinks an average of about 140 liters of drink per year. The product is a little less popular in Germany, Austria, Ireland, Iran, UAE, Saudi Arabia. As for Russia, the industry has great potential: on average, each person here drinks about 50-60 liters of barley drink per year, which is 2-2.5 times lower than in European countries.

Beer bar opening algorithm:

1. Finding a place to work. Even before a new company is created, it is necessary to find the location of the future pub. Any non-residential premises is suitable for this purpose: an extension to a residential building or a public building, a food court in a shopping center, a separate building. The chosen place must have its own address, while a lease (purchase and sale) agreement or a letter of guarantee is concluded with the owner of the object.
2. Registration of legal form. For this, both the registration of an individual entrepreneur and the creation of a limited liability company are suitable. As OKVED codes, it is mandatory to indicate 55.30 (activities of cafes, restaurants), 55.40 (activities of bars), 52.25 (trade in alcoholic and other drinks).
3. Choice concept. Brasserie, pub and sports bar are the main options. They differ from each other both in design and in the target group. If the restaurant must have its own cuisine, a rich menu (preferably its own brewery), then the sports bar has plasma screens for demonstrating sports, snacks, cheap and affordable drinks.
4. Development of design, corporate style and recruitment of employees. The chosen concept is implemented through the creation of an interior (it should be not only aesthetic, but also practical, durable) and staff training. Particular attention should be paid to the legally clean registration of employees (any violations can lead to the suspension of the establishment), tailoring uniforms, ordering badges, as well as developing the necessary skills for waiters and administrators. If you don't want to spend your time reinventing the wheel, you can buy a franchise.
5. Pub decor. If redevelopment of the premises is carried out, then it must be agreed with the supervisory authorities, in addition, there are certain requirements for the operation of the kitchen, where there should be a hot shop and a distribution room.
6. Start of work. To attract as many new customers as possible, it is necessary to organize a special promotion, reduce prices for basic products, and offer bonuses. A short period of work in test mode before the official opening is also allowed.

St. Petersburg has 163 large and medium-sized beer bars and restaurants, while the city is home to about 5 million people, not counting the numerous tourists. In Moscow there are 363 similar establishments for 12 million inhabitants. In other cities of Russia, the “availability” of pubs is even lower, and therefore the industry has a rich potential for development.

Institution formats

1. Format: Beer restaurant

• Key Features: A rich assortment of products (ideally - several dozen varieties of beer drinks, as well as wine, vodka and other varieties of alcohol). Guests are offered good cuisine, high level of service, stylish interior. Depending on the chosen design and concept, there may be additional entertainment (hookah, karaoke, video games), a family recreation area, and banquets.
• Investments to open: High
• The target audience: Depends on the chosen format of activity (wealthy clients, couples, middle class, students, etc.).

2. Format: Pub

• Key Features: An institution in a classic British or Irish style needs a thorough study of the interior: wooden furniture, a long bar counter, the use of accessories. The main requirement for the menu is the availability of authentic beers from England, Germany, the Czech Republic, it is desirable to have your own brewery. In a classic pub, increased attention is paid to the sports and cultural leisure of the client, for which darts (darts), billiards are used, and live music performances are organized. As for the cuisine, it all depends on the chosen target audience. For rich and picky clients, you can open a whole gastropub with a large selection of dishes (primarily traditional British and Irish). For a less wealthy audience, salty snacks, fried meat will fit: all this increases thirst, which means sales are growing.
• Investments to open: Medium and high
• The target audience: Wealthy beer drinkers, students, office workers.

3. Format: Sports bar

• Key Features: In such an institution, throughout the entire period of operation, programs from the world of sports are broadcast using plasma screens. Screens should be visible from any seat, and it is desirable to make the interior simple and unassuming, as it will experience serious stress. The menu must have at least 5 varieties of draft beer of all varieties, as well as several options for bottled beer. The sports bar does not have to have its own kitchen, however, customers are served various types of snacks (nuts, chips and other products) that make them thirsty.
• Investments to open: Medium
• The target audience: Sports fans, cheerleaders, students, beer lovers with medium and low incomes.

4. Format: Summer beer tent

• Key Features: The seasonal establishment sells several types of draft beer, usually the most affordable, has a long working hours, and minimal leisure time for the client. Outdoor areas do not acquire their own kitchen and are limited to snacks, as well as heating food delivered to them by subcontracting organizations. However, a summer cafe can be very presentable and elegant, but the costs must be taken into account when predicting the return on investment of the establishment.
• Investments to open: Low and mid
• The target audience: Not limited.

5. Format: Specialized pub

• Key Features: Such a pub sells only a few beers and has a relatively modest menu, but in a strict themed style. For example, an establishment can offer English, Irish, German drinks and cuisine, have an authentic interior, so that customers have the full effect of presence. Increased attention is paid to staff uniforms, which tend to match the traditional attire of the chosen country.
• Investments to open: High
• The target audience: Wealthy beer lovers, tourists, middle class. To decide how to open a beer bar from scratch, it is important to understand the formats and analyze the size of the target audience. To increase profits, many establishments also sell beer on tap: in this case, in parallel with the pub, you will also have to open a specialized store, which has its own requirements. In particular, the following package of documents is required for legal work.

Franchises

Amount of investment: 9-13 million rubles (capital investments) + 1 million rubles. (franchise) + 25.000 rub. monthly (royalties)

Description: Irish-style pubs with rich cuisine and a homely atmosphere are popular with middle- and high-income men and operate on the principle of an “on the way home” establishment. Increased attention is paid to design, as well as the formation of corporate style.

Name: Gambrinus

Amount of investment: from 15 million rubles

Description: Locations throughout Russia serve Czech and German beers with exclusive offers from European brewers. Visitors to the restaurants also appreciated the excellent cuisine, which is fully consistent with the cozy interior.

Name: Kozlovitsa

Amount of investment: 45 million rubles (capital investment) + 1.5 million (down payment) + 5% of sales (royalties)

Description: Czech restaurants

Name: fifth ocean

Amount of investment:$2.079 (franchise) + 6% of turnover (royalties)

Description: The family-type restaurant is aimed at clients with medium and high incomes, offering visitors freshly brewed beer. The emphasis is on the high quality of the product and its uniqueness, while the franchise seller agrees to open establishments only in cities with a population of 300,000 or more.

The work of beer bars is regulated by the following regulatory documents:

1. Decree of the Government of the Russian Federation N 1036 "On approval of the Rules ...". This act regulates the procedure and criteria for the quality of catering services, establishing various criteria.

Having information on how to open a beer bar from scratch, you can avoid mistakes and build an effective business in the shortest possible time. It should be noted that the institution is not entitled to sell alcoholic beverages to take away - for this purpose it is necessary to open a separate store.

Video

Want to know more information on how to open a cool bar? Then you need to watch the issue of "My Business", dedicated to this issue.

Not all of us are aware of how to organize such a business. Therefore, in this article you can get acquainted with a step-by-step guide to opening a beer bar - from the initial steps to increasing the competitiveness of the establishment.

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Where to begin?

Nuances of registration

This business must be registered with the relevant state bodies, and registered with the fire and sanitary service.

It is worth noting that beer is a low-alcohol drink, so it is currently not subject to licensing. It follows from this that the process of registering a beer bar is simpler than, for example, another drinking establishment that sells alcohol.

The work of your outlet can only be started if the following list of documents is available:

• testimonies, which would confirm that your beer bar has passed the state registration in the form of an individual entrepreneur or LLC;
• lease (purchase) agreements where your business will be implemented;
• permits obtained from the bodies of Rospotrebnadzor and the Sanitary and Epidemiological Service. Cooking will take place in your establishment, so this process must be carried out in accordance with applicable standards, and each employee must have a medical book;
• permits issued by the fire department. You can get it in your hands only if your premises fully comply with fire safety standards;
• menu, which received approval from Rospotrebnadzor;
• programs production control;
• agreements with dry cleaning, garbage disposal, etc.;
• internal documentation.

Location selection

You don't have to be a brilliant manager to understand a simple truth - a beer bar will make a profit in a crowded place.

Therefore, the list of places where the opening of a beer bar will be the most successful is as follows:

1. Sleeping areas and outskirts of the city. Do not think that a beer establishment must be located in the city center. This is not true. Firstly, in the center everything is already packed. And secondly, people do not always want to go somewhere to drink good beer, after a long working day they will prefer your institution, which will be located near their home, than any beer bar in the center (provided that you will have the same tasty beer).
2. industrial areas. Again, everything is based on the psychology of people. The working class after a hard day's work is not averse to knocking over a glass of beer immediately after leaving work. Especially such a craving for a foamy drink is observed on hot summer days. Therefore, we can say with 100% certainty that a beer bar near any large industrial facility will be popular.
3. Bus and railway stations, marinas, etc. In such places, people come to meet someone, or to go somewhere. And what else can brighten up the painful expectation of a bus (train, ferry), if not a glass of delicious cold beer? Also, it is here that people can celebrate their meetings or, conversely, say goodbye before a long separation.

Room selection and interior design

Having decided on a good place to open a beer bar, you need to choose the most suitable room for this. It should be a fairly spacious, bright room. Visitors should feel free in the beer bar, not squeezed, so it is also recommended to use a room with high ceilings.

In addition, the premises must be equipped with a sewerage system. After all, a lot of beer will not fit, and visitors will need to put it somewhere, so the future institution cannot do without a toilet. If the sewerage system is not connected to the selected premises, this results in additional costs.

As for the interior of the future institution, there are two options: either do everything in a classic style (minimalism and simplicity of furniture, standard design) or turn to fantasy. In the first case, you will not be able to surprise anyone, and your establishment will be no different from many others.

With a competent approach to choosing an outstanding interior, your establishment will get its own “zest” and will be remembered by visitors. And this means that they will come to you more than once.

But even here problems arise, because making the interior really unlike other similar establishments is a rather difficult task. In this case, you just have to resort to your own imagination (however, you need to try not to be too smart at the same time) or use the services of a professional designer (again, additional financial investments).

You should also take care of additional accessories, which can be used as:

• TV for broadcasting matches (during serious games, there will be a full house in the institution and, accordingly, excess profits);
• billiard table (a significant increase in the area of ​​​​the institution will be required);
• karaoke.

The introduction of any of these accessories will result in additional costs, but they will more than pay off with new visitors.

The right name is the key to the success of the institution

No less importance should be given to choosing the name of your future institution. It must be original and easy to remember so that people can talk about it.

Much in choosing a name also depends on the interior in which you decide to make your beer bar. For example, if it is stylized as some American bar from the Wild West, then the name must be appropriate, but always original.

Staff selection

Politeness, friendliness, good service, as well as a neat appearance of the staff are a guarantee that the visitor has come to your bar not for the last time. When hiring waiters, you should definitely check them for stress resistance, because they will often have to deal with not quite sober, possibly dissatisfied customers.

In order to protect the institution and its employees from too violent visitors, you can hire several security guards who would maintain order in the beer bar.

The most serious and careful consideration should be given to the choice of the future administrator of the institution. The coherence of the work of the entire team of your institution depends on him, so he must be responsible, sociable and able to make instant decisions.

The full list of staff for your future institution includes:

• administrator;
• accountant;
• two bartenders;
• cooks;
• waiters (at least four people);
• cleaners;
• security guards (two for shift work).

Assortment of beers and snacks

In order to attract the maximum number of visitors, it is necessary to present the widest possible range of beer products. No one is saying that you should take care of the availability of all the beers in the world, but visitors should have the freedom of choice.

Consider the preferences of your future clientele. You won’t surprise anyone with draft beer now, so besides it, bottled (canned) beer should also be present. It is also necessary to take care of those who do not drink alcohol by supplementing the menu with non-alcoholic beer, as well as coffee, tea, juices, etc.

Be sure to have several varieties of light, semi-dark, dark and unfiltered beer available. Such diversity will allow attracting the most diverse audience with the same diverse tastes to the beer bar.

A well-designed snack menu will not only increase the flow of visitors, but significantly increase the profit of the establishment, since the snacks themselves are often more expensive than beer.

The menu should include:

• chips, nuts, crackers;
• various types of fish (dried, dried, smoked);
• beer sets, including various meat and cheese products;
• cold and hot appetizers.

Remember, a wide choice has always attracted people, so you need to use it by providing it to your customers.

Purchase of equipment and conclusion of contracts with suppliers

The smooth operation of the kitchen requires the use of only modern equipment, which will need to be purchased in the process of opening a beer bar.

The list of necessary equipment for the sale of beer includes:

• coolers (depending on the number of beers);
• gas cylinders;
• spill columns;
• beer flow meters;
• kegs;
• electric stove;
• cash equipment;
• refrigerators;
• electric stove.

It is also necessary to agree in advance with suppliers who will deliver products to you.

Starting costs

Before opening a beer bar, you should calculate all the expenses required to open this institution.

They include (figures are approximate and may vary depending on the specific situation):

• rent of premises (at least 50–80 thousand rubles per month);
• its repair and bringing it into compliance with all requirements - about 100 thousand rubles (a room of about 100 sq. m.);
• high-quality equipment listed above (about 400 thousand rubles);
• furniture, lighting (not less than 300 thousand rubles);
• dishes, appropriate accessories, and cleaning products (50 thousand rubles).

You will also have to pay about 2,000 rubles for legal paperwork, and about 40,000 more for a license to sell beer, which is valid for 5 years.

About 350 thousand rubles more you will have to spend on purchasing the first batch of products, and about 100 thousand rubles on an advertising campaign that will speed up the process of getting new customers for the establishment.

Therefore, to open a beer bar, you will need an amount of 1.4 million rubles.

• taxes - 1.4 thousand rubles;
• rent - 80 thousand rubles;
• utilities - 10 thousand rubles;
• products - about 150 thousand rubles;
• advertising - 10 thousand rubles;
• salary - from 150 to 250 thousand rubles (it all depends on the city and your generosity);
• other expenses - about 10 thousand rubles.

In total, every month you will have to spend another 400-500 thousand rubles on current expenses.

Profit calculation

Calculating profit is even more complex than calculating approximate costs. After all, it is difficult to calculate how many people will go to your establishment (much depends on the population of the city and other factors).

If we take the average figures, then the average daily revenue of such an institution should be about 20 thousand rubles (with a 100% margin). This means that the average monthly net profit will be about 150 thousand rubles (600 thousand minus 450 thousand expenses).

This means that the institution will pay off in 9.3 months (the initial costs were about 1.4 million rubles). And after that, it will already work exclusively for the benefit of its owner.

Advantages and disadvantages

Advantages:

• small business;
• high net profit;
• relatively low initial cost.

There is only one drawback - competition. Any city is full of such establishments, and this is a minus for you. However, a well-chosen interior and other solutions that will make your establishment memorable and interesting can help you overcome this competition.

conclusions

Opening a beer bar from scratch is not an easy task, but the high payback of this business, along with the growing popularity of beer, will be a huge plus.

Finally, some tips:

1. Make sure that all items on the menu are always in stock. The lack of sale of some beers or snacks may cause the loss of some visitors, so you should constantly maintain contact with suppliers;
2. Hold any contests with prizes (even consolation ones). This will not only increase the competitiveness of your establishment, but also leave positive impressions for your regular customers;
3. Do not refuse additional accessories, it will also increase the profit of your establishment;
4. Constantly research the activities of competitors, look at what you don't like about them and try to avoid it in your establishment.

People always want entertainment, relaxing in a cafe or bar is the most common leisure option. That is why the question is relevant: how to open a beer bar. Remember that every day the number of such places is increasing, which means that the bar should stand out from competitors.

Documentation

The beer business as a whole is problematic, as it is necessary to collect a lot of permits and sanitary and epidemiological documentation.

Beer business: what documents are needed:

• The conclusion of the SEZ from Rospotrebnadzor;
• Placement permit;
• Production control program for the point of sale of beer;
• Contracts for deratization, disinfestation and disinfection;
• Menu, which must be agreed with the bodies of Rospotrebnadzor;
• Regulations;
• Garbage removal contract;
• Contract for dry-cleaning and laundry services for washing workwear for employees;
• Contract for the maintenance of ventilation and air conditioning systems;
• Internal documents for opening an institution.

Range

In order to have a clear competitive advantage, it is recommended to sell only delicious fresh and quality beer. Gone are the days when a good assortment could only be provided with bottled and canned beer. Now unfiltered, unpasteurized freshly brewed beer is considered to be of high quality. It follows from this that the answer to the question: where to start the beer business, will sound like this: the organization of a mini-brewery. To do this, you need to purchase the appropriate equipment, hire a person who understands brewing. If it is not possible to organize a brewery, contracts should be concluded with factories producing live beer.

Location

In terms of location, it is most advantageous to locate bars in the city center, where offices and vacationers are located, in the evenings employees disperse, who want to sit with friends over a glass of beer.

Since the cost of rent in the center is significant, you can also consider sleeping areas. Here, customers are less solvent, but also less picky.

Financial questions

How much does it cost to open a beer bar? Opening a bar in large cities will require at least $400,000, while in smaller cities, you can invest as much as $150,000.

In the capital, the monthly rent of a room with an area of ​​300 m 2 will cost 15 thousand dollars.

You can save money on interior design. Most pubs are dominated by country style, with vintage photos and pictures hung on bare walls. The costs here will mainly be for the purchase of wooden furniture: one table and 4 chairs will cost about 1 thousand dollars. At the same time, at least 20 such tables are needed. A bar counter is a must. It costs at least 3 thousand dollars.

Since many customers like to watch sports in the bar, it is good to buy a large plasma TV. Even despite such investments, beer pubs pay off in 2-3 years.

How much income does the beer business have? Even under the worst-case scenario, you can count on a profit of 40 thousand rubles a month, although this figure is often several times higher.

Kitchen

Since people come to a beer bar to drink beer, you should take care of the beer card. It is desirable that there be up to 10 varieties: unfiltered, light, dark, etc.

To satisfy hunger, it is necessary to provide for the presence of first and second courses, a variety of beer snacks: crackers, chips, nuts, cheese, crabs, shrimp, dried squid, crayfish, etc.

How to open a beer bar from scratch: what do you need and how much does it cost? Let's consider this question from all sides.

• Market analysis
• Institution format
• room
• Interior and equipment
• Staff
• Suppliers
• Advertising
• Business plan

Market analysis

You need to figure out in advance how exactly your institution will attract customers to itself, choose a city area relatively free from competitors. Be sure to consider the format of the institution - whether it will be an affordable sports bar or an elite brasserie. The amount of initial investment, requirements for the premises, etc. depend on this.

The advantages and disadvantages of beer bars as a business are quite obvious. The advantages include the absence of the need for a license, as well as good prospects. In the last 10 years, the volume of consumption of this foamy drink by the population has increased one and a half times, and today the majority prefers to drink it in specialized establishments, and not at home.

However, legislation that tries to fight the level of alcohol consumption is constantly increasing the requirements for drinking establishments, so it may be much more difficult to run this business in the future. Also among the shortcomings should be attributed to the high level of competition in the region.

According to experts, organizing your own beer bar is certainly not an easy task, but at the same time it is very exciting. The average profitability fluctuates around 45%, and it pays off in about 1.5 years, which makes this business idea especially attractive for beginners.

Institution format

Existing establishment formats should be considered. All have their pros and cons.

1. Beer restaurant - from the features: the richest assortment of foamy drinks, more modest - wine, vodka and other alcohol. In addition, guests are also offered delicious cuisine, stylish interior and service at the highest level. Of the optional additions - hookah, video games, karaoke, children's rooms, etc., depending on the format of the institution. The required investment is high. The audience is married couples, wealthy clients, students, depending on the format of the institution.
2. Pub – Needs to be styled in a classic Irish or British style. The interior should be dominated by wood and accessories. An almost indispensable attribute of such establishments is the presence in the menu of foamy drinks from England, the Czech Republic and, if possible, craft developments. In addition, one or more sports games, such as darts or billiards, must be installed. The menu should offer meat starters, traditional English and Irish dishes. Required investments are average. Audience - connoisseurs of beer, office workers, students.
3. Sports bar - a constant broadcast of various sports on one or more screens. It is important to place them in such a way that they are visible from any place in the hall. Given the target audience, the interior is best kept simple, as it will have very serious loads and tests. The menu will be enough for 3-5 beers, as well as the simplest snacks, such as chips or crackers. Required investments are average. The audience is sports fans, students.
4. Summer tent - is seasonal, but it can also bring considerable income. The range of summer tents has a limited number of beers, but they are open until late. Also, the tents do not have their own kitchen, so the menu contains only purchased snacks, the maximum is heated semi-finished products. To succeed, you will need to make the cafe as cozy and presentable as possible, while trying not to incur large expenses. Required investment is low. The audience is unlimited.

An example of a detailed business plan with calculations can be downloaded from the link.

Main regulatory documents and registration

Among the main ones:

• government decree on quality criteria and the procedure for the operation of catering services;
• GOST, which regulates the types of services of such establishments;
• OKVED classifier;
• accounting methodology that regulates the process of accounting for goods and raw materials;
• album of forms, which includes a special form of primary documentation.

Even if all the requirements are met, the establishment will not be entitled to sell drinks to take away - this will require opening a separate beer store.

To register, you must contact the tax service to obtain the status of an individual entrepreneur or joint-stock company. The first option is preferable if you plan to do business alone. The form of taxation is USN. Important: beer is not a strong alcoholic drink, so the bar does not require an additional license.

The institution will have to pass an inspection by the fire service and SES, and then receive the relevant documents. You also need to buy a cash register and conclude a contract for its maintenance. The total cost of registration is about 15-20 thousand rubles.

room

The location of the bar must be chosen as carefully as possible, as it has a huge impact on attendance and, as a result, profit. It is good if there is a metro station or a bus stop nearby.

When choosing a place to install a mobile tent, it is recommended to prefer the central areas of the city. The second option is train stations. A good option may be to set up a tent in densely populated sleeping areas. At the same time, you need to make sure that there are no competitors nearby, as this will negatively affect attendance.

In any case, you should not locate your establishment on the lower floors of residential buildings, as it will constantly annoy the residents of the upper floors with noise, which will result in a whole stream of complaints. You will either have to equip high-quality sound insulation, or prefer separate buildings.

As for the area, the best option would be 120-150 square meters. True, only if you do not plan to cook on the spot. If we are talking about a full-fledged beer restaurant, you will have to double this parameter. All main communications and heating must be connected in the room. Equally important is good ventilation.

An additional advantage will be the arrangement of a small summer playground. The arrangement of the adjacent territory is obligatory - it must be beautiful and always clean.

Interior and equipment

The concept and style of the institution should be traced immediately - very often the successful or not too good decoration of the premises became the key to the success of the business. When choosing a design, you should start from the format and potential clientele.

The decoration of the bar should be not only stylish, but also practical - all materials should tolerate contact with detergents well. On the walls there should be one or another paraphernalia. Given the variety of drinking establishments, you should attract customers with something unusual and memorable. A good option would be to hire an experienced designer who will develop step-by-step instructions, but their services are usually not cheap.

The business plan should include all expenses for furniture (including tables and stools) and various equipment. It’s not worth saving on it - no one likes to sit on the cheapest plastic chairs. Alternatively, you can order everything from reliable craftsmen who will perform work on an individual project.

In addition to the many tables and chairs, you will need to buy a few hangers. All furniture in the interior should be matched to match the overall design. The cost of arranging a hall of 130 square meters will cost about 700 thousand rubles.

No pub can do without branded mugs, glasses and plates. The bartender will need appropriate equipment to work, including a microwave, kegs, display cases and refrigerators.

Many often forget about little things like accessories, textiles and bathroom equipment. Meanwhile, the cost of them can reach 100 thousand rubles. The total cost will be more than 2 million rubles.

Staff

Beer bars are most often open until midnight or even later, so a minimum of two shifts of staff will be required. The main required employees: bartenders, waiters, dishwashers and security guards.

The administrator of the hall will also be required, but at the initial stages of the business, the management of the enterprise itself will cope with the role. It will also take care of the financial side of the issue. In the future, this will require hiring a qualified accountant.

Suppliers

As practice shows, the wider the range of drinks and dishes on the menu, the wider the range of visitors attracts the institution. To organize the supply of food and beer, you will need to conclude contracts with direct suppliers.

A good option would be to conclude an agreement with the brewery, which will not only provide the drink itself, but also branded paraphernalia, which can then be used for decoration or in work. On average, monthly deliveries of beer and snacks will require the amount of about 250 thousand rubles to be set aside, which must be included in the planning in advance.

It includes the distribution of flyers and leaflets, but the network promotion of the institution can bring a much greater result. Pages on social networks with a description of the bar, its promotions and special offers can attract a lot of customers.

As an option, you should consider contacting one of the advertising agencies and delegating the task to professionals. The main disadvantage of this method is the rather high cost of services.

Video: craft beer bar.

Business plan

An important step on the way to your own business is the preparation of a business plan. It takes into account expenses and potential income (it's easy to find a sample on the net). The first is easiest to summarize in a similar table:

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