Franchising in Russia: the most profitable and successful franchises with minimal investment. Catalog of the most profitable franchises in Russia: the most profitable and fast payback List of profitable franchises

Inexpensive franchise programs - good opportunity for start-up entrepreneurs to open a profitable business without having solid financial support. We have collected the cheapest franchises that allow you to start a business with minimum investment. The low cost of a franchise package does not mean that the business will not bring profit, on the contrary, small investments are more likely to turn around and be reimbursed. Choose the best offers and start earning.

#1: SportHero Franchise

Field of activity: sports service.
Lump sum: 50 000 rub.
Royalty: from 2% of turnover.
Initial investment: RUB 86,000

The idea of ​​SportHero was born in England, for more than two years the company has been developing a network in Russia. SportHero is a system that helps the client find a team and a sports ground. Fans of team sports order services through the franchisor's website, and the franchisee forms teams, rents fields and halls, and organizes amateur tournaments. The SportHero service maintains a customer base, helps to book venues with partners, makes mailings, etc. According to the franchisor, at least half of the Russian population is interested in organizing sports leisure services.

Partners of the company earn at the expense of a 20% margin on all services. SportHero offers three packages depending on the population of the city: "Start", "Master" and "Champion". Monthly income representative is 50-120 thousand with investments of 86-176 thousand (including the entry fee). A fast-paying business returns investments in 4-5 months. The franchise price includes: business plan, brand book, software, personal manager and training.

Pros and Cons of Buying a Cheap Franchise

The company has accumulated European experience and takes into account the realities of Russia. Profitable business with a cheap SportHero franchise - the best way to monetize favorite hobby. It is available to anyone: no need to rent an office and pay salaries to staff, just a computer and Internet access. Customers of the service apply for services repeatedly and recommend it to friends. However, in the first steps, you will have to actively advertise the system.

Worth remembering! In a small town in Russia, where the incomes of residents are low, franchisees in the field of organizing sports leisure will compete with enthusiasts who do it for free.

#2: The Bantino Proviani Franchise

Field of activity: entertainment and recreation.
Lump sum: no.
Royalty: 3,000 from the 2nd month of work.
Starting investment: 100 000.

Every entrepreneur who wants to open a business with an idea that has already proven itself in the market has a choice: to start on their own from scratch or. This choice is more difficult than it seems, because the money invested in the business is at stake. Some say that a franchise is a waste of money. Others call it the best way to get rich. We will tell you whether a franchise business is profitable and how to make the right decision.

Benefits of a Franchise

The essence of franchising brings it to the fore: perfect cooperation between the seller and the buyer, when the first expands the business with almost no investment, and the second receives entrepreneurial experience, support and profit. The statistics are also on the side of the franchise, because most newcomers are forced to close in the first year. In franchising, this percentage is much lower. Let's figure out why it is profitable to work on a franchise:

1. Buying a franchise, you automatically get a promoted brand, recognizable and with a clean reputation.
2. The franchisor invests in advertising himself. You can save on this item of income and time to form the image of the company, win over customers - you can immediately proceed to making a stable profit.
3. Support and training from the franchisor - this is not what you get when starting alone. The seller can take care of the franchisee, increasing his knowledge, skills and abilities through courses, master classes, training materials, individual consultations.
4. Consulting. When buying a franchise, the partner will help with specific issues: providing initial information about the market segment, advice on choosing premises and personnel, and marketing consultations.
5. You know the amount that will be needed to run the business, everything has already been calculated for you. So you take less risk by taking on too large amounts or stumbling with too little.
6. Individual entrepreneurs are a dime a dozen, counterparties will not single out someone, which cannot be said about franchisors. They usually have established contacts with suppliers and have big discounts, so profitable terms will get to you too.
7. The franchisee shares responsibility with the franchisor. It is stress that can prevent a beginner from calmly and confidently approaching the matter. He does not feel alone in difficult business situations and therefore the franchise becomes more competitive.
8. Often the franchisor demarcates the territory so as not to create competition between his own franchisees. The scope of the expansion is prescribed in the contract.

When buying a franchise, the partner will help with specific issues: providing initial information about the market segment, advice on choosing premises and personnel, and marketing consultations.

As a result, the picture is rosy: a franchise is easy money. You get the opportunity to develop, immediately rising to the same level as the parent company. But in no case can one draw conclusions without learning about the shortcomings of the franchise.

Franchise Disadvantages

Franchising is not the dominant system in business, which means that it is far from ideal. The disadvantages are related to the fact that the franchisee with a business that seems to belong to him does not feel independent. And the payback of the franchise depends on many factors. You may encounter obstacles not only in developing a franchise, but also yourself as an entrepreneur.

The most banal problem of the franchisee is. The start itself - a lump sum - costs a lot. Especially if you wanted privileges, so you won’t be able to fit into franchising from scratch. Add to that a recurring royalty payment, which can be a fixed amount or a tangible percentage of profits. It turns out serious expenses, which are your responsibility to pay, even if you go broke.

Unfortunately, in Russia there is no legislation on franchising that would regulate its activities from and to, and franchisees usually suffer from this. You should take care of your own at the stage of signing the contract, asking for help from a specialist. Do not forget about the powerful legal support of the franchisor.

Another trouble that the franchisee faces is the limitation of independence on all fronts. has already developed a business development strategy and is working on it, so it will not work to get out of this framework. It is important for the franchisor that you maintain the brand image. These standards may relate to the quality of service or the choice of premises and can be very high - such that the chance of burnout becomes real. Even a sensible remark or an effective idea of ​​an entrepreneur can be rejected only because the franchise is a well-oiled mechanism that does not tolerate deviation from the standard.

The cons of a franchise are associated with risks that depend on the choice of the parent company. Franchising has become so popular that even yesterday's newcomers sell it. Sometimes it "shoots", but more often it leads to bankruptcy of both the franchisor and all his franchisees.

Even at the stage, your task is to study the interested company, make sure that it really has a successful experience, a recognizable brand and a good reputation. Moreover, the collapse of the parent company with unconvincing competence for franchising will lead to the closure of everyone who worked with it.

And, finally, another common problem: the franchisee may eventually find suppliers who are ready to work on favorable terms for him, but there is a requirement from the franchisor to purchase only from him or his suppliers. The rules of free competition do not work.

Drawing conclusions

Of course, the conclusion is different for everyone, and it depends on the specifics of the business, the entrepreneur's expectations, and the conditions of the franchisor. It is useful to study the future partner by numbers (if you have access to them) in order to find out the effectiveness of franchising. Remember that buying a franchise is an investment. So follow the same rules. What return will the money invested in the franchise bring? What is the payback period for a franchise? Will I work better with this experience? Approach with all responsibility to making a decision, then you will get a really profitable system that works for you.

To create a franchise business means to enter the market under someone else's brand name, which the consumer already knows. The main advantage of franchising is that you get a “ready-made business” and avoid many of the risks associated with starting a business from scratch.

Another obvious plus is that, despite the economic crisis, the franchising industry in Russia is growing. In 2016, according to the General Director magazine, there are about 1,400 franchises operating on the Russian market, which is 10% more than last year.

What is the best franchise to buy?

To date, the most profitable franchises are in the areas of catering and retail.

The most famous franchising chains in catering are Baskin Robins, Dodo Pizza, Subway and Stardogs. The payback of such a business varies from 9 months to 1.5 years.

The world's largest chain of eateries, Subway, has opened 644 companies in 141 cities in Russia. The franchise is growing rapidly, as it requires a minimum of resources to open one Subway point: there is no hot shop in the eateries, so they launch them economically and quickly.

Clothing, footwear and perfume stores, on the contrary, are less profitable. Given the crisis and the need for large investments, the demand for opening such a business has fallen. However, things are going well in narrower market segments - for example, fixed price stores or express pharmacies.

The fastest growing franchise in the retail sector in 2016 was the Fix Price chain of stores - it has 2050 enterprises in 723 cities of Russia (however, if we talk specifically about franchising enterprises, then Fix Price has only 250 of them). The reason for the popularity of the franchise lies in its low cost: 300 thousand rubles. Another advantage is the narrow niche that the company has occupied: Fix Price is a monopoly in Russia in the sale of goods at a fixed price.

What assistance can a partner expect from a franchisor?

Assistance from the franchisor can be expressed in consultations, staff training, equipment supply, advertising support - the list can be much longer, depending on the business area and the parameters of a particular transaction. For example, in retail, as a rule, the founder helps the franchisee with the selection outlet, equipment, staff training.

Thus, the 33 Penguins ice cream store chain helps franchisees choose the location of the outlet, gives recommendations on window dressing and the choice of equipment for outlets, and helps train staff. The company also helps to determine the profitability of the business.

If we talk about the field of public catering, then the help of the founder can go beyond the simple selection of premises. For example, the Dodo Pizza chain of pizzerias opened an entire school for franchisees and developed its own software Dodo Is, which allowed to optimize the work of 93 partners in 71 cities of Russia.

What do the numbers say?

Despite the attractiveness of some offers on the franchise market, it is important to understand that where you pay little, you earn as much. For example, opening a branch of the popular Shokoladnitsa coffee shop costs 12.5 million rubles with an annual income of 6.5 million rubles: this means that the cafe will pay off only after 2-3 years.

There are franchises that require less money for entry, and the profit in the first year of operation covers the initial expenses. On paper, the benefit in numbers looks tempting, but it is far from always embodied in reality.

The starting cost of a franchise, in addition to primary costs such as renting a retail space and hiring employees, includes a lump-sum fee - a one-time payment that the founder charges the franchisee for using the trademark. In the table below, you can look at the ratio of initial expenses and revenues of popular franchises on the market.

A low entry fee due to the crisis is offered by many clothing and footwear retailers, for example, InCity, Sela, Finn Flare. Entry threshold lowered as popularity similar franchises fell: people began to spend less money on new things. Before acquiring such a franchise in a crisis, it is better to calculate all the risks.

So is it worth it to start a franchise business?

Experts and entrepreneurs interviewed " CEO', they think so. In 2014 they even turned on franchising in the top twenty promising business areas in Russia for the next 3-5 years.

However, do not think that a franchise business is easy money. Although the franchisor helps, the success of the project is 99% dependent on the conscientious work of the partner. It takes, in my experience, an average of two to four years to break even, and no one guarantees you success.

The good news is that after working on a franchise, new entrepreneurs usually learn the basics of the business and open their own business after a while. If you have such ambitions, the franchise business will be a great school.

1. Calculate in advance how much you are willing to invest in the business, not counting the lump-sum fee;
2. Research the company that sells the franchise (small initial investment and high income should make you doubt);
3. Decide on the niche in which you want to buy a franchise. You should have at least a minimal idea about this business;
4. Discuss in advance what the company will provide you: what support will be provided, for which you will be asked for an additional fee (sometimes this is not written in the contract);
5. A brand is not always a guarantee of success, discuss with a partner what you will get in addition to the brand (technology, favorable conditions with contractors, equipment);
6. If you buy a code, make sure it's patented;
7. Carefully study the contract: especially sections with obligations and penalties;
8. Before paying, be sure to ask for a project launch plan and those responsible for each stage. You must have a clear understanding of how you will launch the project after paying the franchise;
9. If you are buying a foreign franchise, find out who will be localizing the project.

The section presents low-cost franchises with investments up to 500,000 rubles. The payback period of most of them does not exceed 6 months. The profitability of such a business may not be too high, it corresponds to the level of initial costs. However, this is a real practical option that works best:

• for the accumulation of initial capital with a view to the subsequent transition to more profitable business models, but with a high input threshold;
• for beginners to start, because it allows them to acquire the necessary experience and connections, to “get comfortable” in the business environment without the risk of major losses;
• for those who do not plan to enter a highly competitive market, but expect to have a small stable income, for example, by the time they reach retirement age.

What to look for when choosing a franchise

You should not focus solely on the cost of the lump-sum contribution and the payback period, it is advisable to analyze:

• the form, the amount of the entry fee - too high an entrance fee, especially with low royalties, suggests that the company is interested in taking a high income from the sale of the franchise, and the further fate of the partner is of little concern to it;
• what composition the franchise package includes - it should be fully reflected in the contract, with all the details and restrictions imposed; clearly defined areas of responsibility;
• from what the amount of regular payments is calculated - from profit or from sales proceeds; the latter option, as a rule, is more expensive for a novice entrepreneur;
• what guarantees are provided in terms of business exclusivity in the region - you will hardly be satisfied if a couple of neighbors, inspired by your example, open outlets 500 meters from the store;
• the amount of support received from the franchisor - the number and completeness of training seminars, advanced training and incentive systems, marketing programs for franchisees; automation tools;
• assigning a personal manager-consultant to newcomers - communication with one person is easier and more efficient, communication is more efficient, emerging issues are resolved faster;
• the history of the seller's relationship with already working partners - it is advisable to ask their opinion "live", not limited to reading reviews on the Internet;
• the number of closed franchise outlets during the period of operation - this information, of course, will not be provided directly. But you can use indirect data: according to regional websites, shopping center data, store location maps.

Why is a franchise business more profitable than a startup?

Franchising as a way to start a business from scratch is becoming more and more popular. Market experts and entrepreneurs with rare unanimity consider this direction the most promising. The risk of bankruptcy for a franchisee is substantially lower than for any other small business. According to the IFA (international association): out of 100% of new enterprises opened independently - 85% are closed within 5 years; opened within the framework of franchising - 14%. Acquisition of a franchise by an aspiring entrepreneur looks like a completely reasonable and justified step.

See, compare and choose low-cost small business franchises, perhaps this is where you will find a profitable business for yourself.

Good franchises reduce risks and guarantee strong support from the franchisor. In the current economic conditions, this is very important.

The company "Gruzchikov-Service" is one of the best in Russia operators of working personnel.

To date, the company has over ten branches throughout the country and over a thousand successfully implemented projects.

The initial payment ranges from 117.7 to 234.7 thousand rubles, while investments in opening your own enterprise will amount to 187.7 to 307.7 thousand.

Net profit: 150-500 thousand rubles per month, depending on investments and the region. Profitability - from 40 to 55 percent, payback period - no more than three months. Network royalties - from 5.7 thousand rubles.

The franchisor offers:

• two-day training in St. Petersburg (with accommodation and meals);
• exclusive rights to work in the region;
• selling site;
• 24/7 support;
• continuous software updates.

Official site: fr.gruzchikov-service.ru

2. AMORE + FIORI

The network of flower bars Amore + Fiori offers very profitable conditions: the lump-sum contribution is 250 thousand rubles, and the starting capital is from 200 to 500 thousand rubles.

The minimum floor area for a bar is 10 square meters. Profit, according to the statistics of the franchisor, will be from 100 thousand rubles per month.

Royalties will need to be paid starting from the third month of work - seven thousand rubles a month.

The franchisor offers:

• step by step business plan;
• assistance in recruitment;
• minimum purchase prices for flowers and accessories;
• full training and comprehensive assistance in the future;
• demanded goods and exclusive service;
• well-thought-out business development strategy.

Official site: amore-franch.ru

3.BONAPE

The BONAPE bakery chain is very profitable franchise for small business. Unlike creating a full-cycle bakery, opening an establishment under the BONAPE brand does not require the purchase of expensive equipment: at the initial stage, an investment of 610 thousand rubles is sufficient.

The network's lump-sum contribution is only 25 thousand rubles. The minimum area for a bakery: 12 square meters, a water supply system and an electrical network with a capacity of 7 kW or more are required.

The average net profit is about 120-150 thousand rubles per month. Payback period - up to six months.

The franchisor offers:

• rights to use the trademarks of the network and all products;
• all necessary consultations at the preparatory stage;
• training of management personnel;
• supply of all necessary equipment;
• departure of specialists to open a point;
• centralized advertising support.

Official site: bonape.ru

4. Mr.stekolli

The mr.stekolli company specializes in the production of film stained glass windows. To date, there are already more than 40 enterprises in the network.

No lump sum or royalty, and the amount of initial investment (the cost of a ready-made business package) is only 33 thousand rubles.

Wherein minimum size net profit, according to the statistics of the franchisor, is about 60 thousand rubles per month.

The franchisor offers:

• a complete set of necessary tools;
• a sufficient amount of material necessary for the start;
• stained glass layouts (catalogue);
• educational video tutorials;
• guide ;
• recommendations for the formation of a client base;
• promotional materials.

Official website: mr-stekolli.ru

5 FinSity

Founded in 2010, the FinSity credit and insurance discounter specializes in providing consulting services not only to the Russian market, but also to the Bulgarian market.

Investments in the acquisition of a franchise will range from 650 thousand to 2.5 million rubles, depending on the number of services that the franchisee plans to provide. No royalty, but there is an advertising fee: 30 thousand rubles. in year. Payback period - up to six months.

The minimum floor space for the company's office: 25 square meters. It must have at least three jobs.

The premises should be provided with all necessary furniture, computer and office equipment and should be located in close proximity to a major transport hub.

The franchisor offers:

• training and assistance from highly qualified business coaches of the company;
• assistance in hiring staff;
• a large number of partners (and the best commissions from each of them);
• convenient CRM system;
• remote credit system;
• unified call-center (free for customers line 8-800);
• guaranteed pool of clients;
• conducting web-based trainings for staff.

Official site: finsity.ru

6. "Waffle iron"

The network of bakeries "Vafelnitsa", offering branded waffles for exclusive recipes, has already three dozen enterprises across the country.

The network's lump-sum contribution is 235 thousand rubles, the cost of standard equipment is about 350 thousand rubles.

About 70 thousand more rubles will be required for additional equipment and raw materials. The minimum floor space is 8 square meters.

The franchisor offers:

• corporate work standards and all necessary documentation;
• recipe and training video tutorials on making waffles;
• commercial equipment (for a minimum area);
• overalls for employees;
• three electric waffles;
• 60 kilograms of raw mix;
• branded consumables (packaging for waffles, glasses for drinks, and so on).

Official site: wafflebox.me

7. VIPERA COSMETICS

VIPERA COSMETICS cosmetic stores offer the sought-after high quality goods a well-known brand all over the world.

The initial payment is only 75 thousand rubles, and the total amount of investments starts from 200 thousand, depending on the size of the outlet, and, accordingly, the expected profit (the company estimates the minimum profit at 40 thousand rubles per month) .

The area of ​​the premises should be from two to 20 square meters, while the lease agreement must be concluded for at least 11 months.

The franchisor offers:

• no restrictions on opening new outlets;
• exclusive trade equipment;
• unified planning and accounting system;
• test products with a 20 percent discount;
• the possibility of redemption of the remaining goods by the franchisor upon termination of cooperation.

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