How to choose the fastest queue in the store? Dealing with long queues at the cash register in the store Long queue at the supermarket checkout


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and processing of personal data

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1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and of its own free will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM service" LLC) may receive about the User while using any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

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"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the laws of the state of which such person is a resident;

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(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a state authority, other state body, or local government in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

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2.6. The information that the User provides to Insales when registering in the Services is not personal data, as defined in federal law RF No. 152-FZ dated July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided by the new version of the Agreement.

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3. Responsibility of the Parties

3.1. The Party that has violated the obligations stipulated by the Agreement regarding the protection of confidential information transmitted under the Agreement is obliged to compensate, at the request of the affected Party, the real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be made in writing and delivered personally or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated December 01, 2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be specified in writing by the Party in the future.

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4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

Introduction online cash register caused a mixed reaction in society, buyers and persons who are far from entrepreneurial activity took the initiative of the state with enthusiasm, while retailers, on the contrary, for the most part are outraged by another, in their opinion, extortion, calling the introduction of online cash registers the last nail in the lid of the storm of small and medium business.

The fact that small businesses against online cash desks became known from the very first days of amendments to the law of May 22, 2003 No. 54-FZ, which established the obligation to use new cash desks for most entrepreneurs and organizations. If earlier, the main part of special regimes, as well as those who provided services and issued strict reporting forms, were exempted from cash registers, then, with the amendments to this law, the obligation to use online cash desks extended to them. And this is not the only thing that causes outrage and protest against the introduction of new cash registers.

Pros:

  • Decrease in the number of competitors due to the withdrawal from the market of small entrepreneurs and organizations;
  • Easier and faster registration of cash registers than before;
  • Control over employees of the point of sale;
  • Decrease in number tax audits.

Minuses:

  • Significant costs for the purchase (modernization) and installation of the cash register;
  • Establishing the obligation to use cash for those categories of taxpayers that were previously exempted from it;
  • Unsettledness of some legal aspects related to work at the online checkout

Why were online checkouts introduced?

  • Control over the revenue of individual entrepreneurs and organizations;
  • Increasing the level of tax collection;
  • Reducing the number of tax audits;
  • Ensuring the interests of consumers;
  • Controlling the prices of essential goods.

Why small business is against

  • Cash registers are required to be used by those who were previously exempted from this obligation.

Starting July 1, 2018, organizations and individual entrepreneurs on an imputation, individual entrepreneurs on a patent, companies and entrepreneurs providing services to the public, online trading and vending business should switch to the mandatory use of online cash registers.

UTII and PSN

According to the moneymen and entrepreneurs on the patent, there is no point in switching to a new settlement procedure for the specified taxation regimes, because the tax is not tied to actual income, respectively, there will be no replenishment of the budget, in terms of taxes, at the expense of these entrepreneurs, but the costs for more part of entrepreneurs on and especially those working in small towns and in the countryside they will noticeably hit your pocket, if they don’t go bankrupt at all.

Accordingly, most of them will go into the shadows or stop their activities altogether.

E-commerce and vending business

Representatives of the Internet business, as well as entrepreneurs leading the vending business, also reacted negatively to the innovations.

The dissatisfaction of these groups of entrepreneurs is intensified by the lack of elaboration of the law, the lack of explanations on essential issues.

  • Significant (refinement), installation and maintenance of new cash desks;

For the majority of small and medium-sized businesses, the costs of switching to online cash registers are quite significant, and for some they are completely unbearable.

In general, the purchase new cash desk with a fiscal drive, its installation, the services of telecom operators and fiscal data will cost the entrepreneur, on average, 35,000 - 40,000 rubles. In the future, the annual maintenance of one cash desk will cost about 10,000 rubles. When the fiscal drive expires, it will be necessary to pay for its replacement, on average from 6,000 to 8,000 rubles.

For micro-businesses, such loads are significant, which will again lead to the departure of some businessmen into the shadows.

  • Compressed and interruptions in the supply of equipment.

The constant interruptions in the supply of cash equipment, or even their absence, does not add positive to entrepreneurs, especially in small towns. Also, those who have already installed online cash registers note interruptions in work, the impossibility of obtaining expert advice on repair and troubleshooting on the new CCP.

Protesters' demands

The main requirements of individual entrepreneurs and organizations dissatisfied with the introduction of online cash registers are as follows:

  • cancellation of online cash desks at all and return to the previous payment procedure;
  • postponing the introduction of online cash registers for a later period of 5 to 10 years;
  • exemption from cash registers for entrepreneurs and organizations on PSN, UTII providing services to the population, as well as those who were not previously required to use cash registers;
  • the introduction of incentives to cover at least part of the costs of installing new cash desks.

Measures taken by the protesters

  1. Petitions

Despite the large number of dissatisfied, there are quite a few who want to openly declare their protest. Currently, several petitions are posted on the Internet containing the above requirements:

At the moment, this is the largest, in terms of the number of signatories, a petition against online cash registers. As of the end of June, the number of signatories is just under 4,400. This document will subsequently be sent to the business ombudsman, the Government, the State Duma and the Ministry of Economic Development.

  • on the petition-president.rf website

This petition collected a little over 3,200 in total.

  • on the website of the Russian public initiative.

The number of signatories of this document is a little over 2,000 rubles.

Checkout queues are one of the biggest problems in retail stores. What can be done so that queues at the box office are not a hindrance to the development of a trading business?


High-quality and comfortable service is an important component of the trading business. There are no small things in this area. According to British researchers, each of us spends on average about a year in queues. In our time, when every minute is valuable, such spending time does not add to the attractiveness of a trading enterprise.

The presence of traffic jams can also reduce the flow of customers because, having seen a traffic jam, a potential buyer will not even enter the store. And if it does, it will quickly exit it without making a single purchase. Such clients can be up to 90%. And in order not to lose his client, the store owner needs to seriously think about how to minimize the queues at the cash registers.

The study says that a queue of three people seems comfortable to the buyer, with an increase in the number, psychological discomfort arises. This means that you need to clearly monitor the accumulation at the box office and immediately take certain measures so that the queues do not grow.

Why are there queues in stores?

1. The cashier is not quick enough (no experience, skill or desire)

Such cashiers become especially noticeable in the evening, when there are most buyers in the store. If the cashier is slow, the line at the checkout will grow, the number of dissatisfied customers will grow. The next day, they most likely will not enter this store.

Working at the checkout requires automatism that needs to be developed. In addition, when communicating with customers, the cashier should be friendly and calm. Otherwise, irritation will grow on both sides.

2. The equipment breaks down or is set to a not very high speed mode

Not everything depends on the person. Sometimes a technique can also create additional queues. Breakdown, malfunction, low speed of processes - such moments must be foreseen, and if they occur, they must be quickly corrected. For example, when a pos-terminal - a device for accepting plastic cards for payment - processes a request from a bank for a long time, then not only the owner of the card, but also all the store visitors standing in line have to wait for a “response”.

3. Wrong location of the checkout area

The checkout area is the place where customers spend more than 15% of their time. It is necessary to take care of comfort in this area. From the very beginning, it is necessary to correctly design the checkout area, correctly arranging the cash register, showcases, and shelving. It should be comfortable enough in the checkout area, the racks should stand firmly so that it is not possible to break or drop them. In this place, it is necessary to provide additional ventilation so that in hot weather the conditions of stay in it are quite comfortable.

4. Rational use of the store area

When striving to save every meter of the trading area, it is impossible to reduce the checkout area. If there is not enough space, then even a line at the checkout of three people will look like a large mass of people.

Be sure to consider all these points, and then even the existing queues at the checkout will not cause a decrease in customers in your store.



What else can be done so that queues at the box office are not a hindrance to the development of a trading business?

1. Set up self-service checkouts

According to the results of separate studies, it is the installation of self-service checkouts that is considered one of the main methods of “fighting” queues. Of course, not every buyer will immediately cope with this payment method, but the gradual support of this process by sales specialists will help buyers get used to this innovation. This will be especially valuable for those who are in a hurry and do not want to stand in lines.

Self-service checkouts take up less space. Thus, the passability of buyers in the checkout area will be faster.

2. Train and motivate employees

Even if most cashiers are inexperienced or slow employees, do not rush to fire them. Inexperienced need to be trained, to attach to them mentors from among experienced cashiers. Slow ones need to apply additional forms of motivation. Material stimulation works best in such cases.

3. Use additional cashiers during peak hours

During peak hours, use the work of cashiers with experience. Strengthen cash desks with employees from other departments, for example, through the involvement of sales assistants. Train sales consultants, motivate their work with additional payments. This is a good motivation for employees, within the framework of working hours they will be able to perform both their direct duties and additional functions. Your employees will become "generalists", their value will increase. And the queues at the box office will be shorter.

4. Install additional cash registers

Weigh your financial capabilities and, if cash registers are not really enough, purchase additional cash registers. Such an acquisition is necessary when the box office is really not enough. Conduct a study, analyze the patency of buyers in the daytime and in the evening. And if the problem of queues is only a lack of devices, buy and install them. This will relieve the cashiers, reduce the queues at the cash desks and attract additional customers.

5. Work out the staffing table

Optimize the staffing of your store. Pay attention to what time you need more cashiers and invite an additional number of cashiers at this time. Available for shift or part-time work. Remove all cashiers during peak hours. And for those who are comfortable with part-time work, invite for a certain time. Then, during the hours of a special influx of buyers, the queues at the cash desks will be small. And at other times, the box office will not be idle.

6. Attract shoppers all day long

Lines at the checkout during "peak hours" will be small if the store provides for measures to additionally attract customers at other times. For example, you can announce discounts in the morning and promotions in the afternoon. The flow of customers will be redirected, and the queues at the box office will be uniform throughout the day.


Thus, using our small, but very important tips, you can make your customers' stay in your stores more enjoyable. The queues at the box office will be small, and staying in them is comfortable.

Tatyana Zagumennova

How often did it happen that you ran into the store for a change, and when you went to the checkout, you saw a huge line? In such cases, you do not need to be upset. You just need to carefully study the queues and get in the right one. Online magazine Factinteres will help you choose a queue that will go faster.

Stand in line where customers have full shopping carts

At first glance, this advice sounds illogical. However, statistics say otherwise. Why is it necessary to stand in a queue where buyers have full baskets? Dan Meyer, researcher on the future of mathematics and technology, head of the academic department at Desmos, will help us answer this question.

Approaching the checkout, the cashier greets us, asks about the need to buy a package, breaks through the goods, calculates and says goodbye. Tasks without breaking through the goods take an average of 41 seconds. An average of 3 seconds is spent on each unit of punched goods.

Imagine that one person has 100 items in their cart. This customer will take approximately 6 minutes to serve. And in the next queue there are 4 people, 20 goods for each. It will take about 7 minutes to serve this queue. And imagine what the time difference will be if the queue becomes several times larger.

Go to the left box office

Some research suggests that a right-handed person (and most people are right-handed) is more likely to go to the right cashier than to the left. This is because most people are right-handed.

Choose female cashiers

No sexism, just statistics! Many studies show that a girl breaks through goods faster and does not waste time on unnecessary movements. By the way, if the girl-cashier likes to recommend goods or talk to customers during punching, then it’s still better to refuse this line.

Study customers and their shopping carts

When choosing a queue, you need to carefully examine the person and the goods inside his basket. For example, an elderly person may delay the queue, because there may be difficulties in paying, looking at banknotes and speed of movement.

Look into the baskets of buyers from the queue. For example, a cashier will knock out 10 identical bottles of water much faster than 10 different bottles of water. Try to avoid customers whose baskets are filled with various vegetables, fruits, etc. Such goods require additional time for weighing.

Try to choose a queue that stands at several cashiers

Many studies show that the serpentine line (that's what this service method is called) is the most effective. That is why this method of service can be found at airports or banks. Such a system allows a person to get rid of unnecessary choice, because. Now you don't have to choose which queue to go to.

Unfortunately, large stores do not often take such a step to create a serpentine line. Why? Everything is simple. No store owner wants their store to constantly have a huge line stretching across the entire hall. Therefore, it is easier to create many parallel lines.

Don't get in the crooked line

Studies show that a curved line lasts much longer than a straight line. The fact is that the cashier simply does not see the scale of the accumulated queue and does not really accelerate. Therefore, such a queue often lasts longer. By the way, do not get in line if the cashier does not have the opportunity to see the entire line.

How to speed up the process?

  • Try to lay out the goods on the tape with a barcode to the cashier
  • When shopping for clothes, remove all tags and store hangers yourself.
  • Divide products into groups. This will allow the cashier to serve you faster.

Finally, it is worth saying that most often we exaggerate the waiting time. Many studies confirm this. On average, we are wrong by 36%. So next time, follow the advice and calmly wait your turn.

From July 1, 2017, all cash desks must send electronic versions of checks to the tax office. Banki.ru decided to confirm or refute numerous predictions about the imminent death of petty trade in Russia from the mandatory transition to online cash registers.

Drive instead of tape

On February 1, 2017, an amendment to the law 54-FZ "On the use of cash registers" came into force. Now small and medium-sized businesses have to get used to working with online cash registers or receiving fines of 8x5% of the total profit. The term for getting used to and buying new equipment is given - for different categories of commercial enterprises - from six months to one and a half years.

The trade and services industry is on the verge of fundamental changes. From February 1, 2017, the traditional cashier's check officially changes into the form of mandatory electronic data. They will be kept by the fiscal data operator and the tax service. What does this change for buyers and sellers?

Already on July 1, 2017, all cash desks are required to connect to the Internet and send electronic versions of checks to the tax office. To do this, instead of a secure electronic control tape (EKLZ), which is well known even to people far from technology, the cash register must have a fiscal drive - a device for encrypting and protecting fiscal data. The intermediary, the fiscal data operator (OFD), will transfer information from the fiscal drive to the tax one. Additionally, in addition to a paper check, the owner of the cash register equipment (CRE), at the request of the buyer, is obliged to send electronic version check to the address Email or subscriber number.

The new legislation on cash register equipment recognizes as cash registers only those devices that not only print a check, but also transmit information about each transaction to the tax authority (through OFD). These devices are called online cash registers.

All legal entities and individual entrepreneurs who re-register CCPs are required to submit only new devices for registration. This rule is valid from February 1, 2017 . Those who had old-style devices are required to change them to new ones just before July 1 . It is from this date that the transfer of data to financial operators begins.

To whom the law is not written

Yevgeny Luchin, a leading lawyer at the European Legal Service, notes that strict reporting forms are, in fact, equated to cashier's checks. In turn, an automated system for the formation of strict reporting forms is an integral part of cash registers: that is, the obligation to transfer information to fiscal data operators is also for those using BSO.

54-FZ gives the right to some business entities not to apply CCP until July 1, 2018. Organizations engaged in, for example, the sale of securities, peddling trade have such an opportunity. A complete list is described in paragraph 2 of article 2 of the law "On the use of cash registers". Individual entrepreneurs, engaged in activities and issuing strict reporting forms to customers, can also be guided by this date.

To date, there are a number of categories of individual entrepreneurs and legal entities that will not have to use CCP at all. Who are these lucky ones?

These are entrepreneurs and organizations engaged in the following activities:

  • the sale of newspapers and magazines, provided that the share of the sale of newspapers and magazines in their turnover is at least 50%;
  • trade in retail markets, fairs, exhibition complexes, as well as in other territories allocated for trade;
  • peddling trade in food and non-food products;
  • sale in kiosks of ice cream, soft drinks on tap;
  • trade from tank trucks in kvass, milk, vegetable oil, live fish, kerosene, seasonal trade in vegetables, including potatoes, fruits and gourds;
  • acceptance of glassware and waste materials from the population, with the exception of scrap metal;
  • realization of products of national art crafts.
There is another exception to general rule— Persons operating in remote areas. For them, there is no obligation to transfer fiscal data to the operator. At the same time, the main criterion for remoteness, determined by the Ministry of Telecom and Mass Communications of the Russian Federation, is the population, which should not exceed 10 thousand people. Each Russian region will determine the list of remote areas independently.

What's the price?

In accordance with the innovations, even those entrepreneurs who do not yet use cash registers are required to purchase online cash registers by July 1, 2018 and send information to the tax service in the manner prescribed by law. Until July 1, 2017, there is a transitional period: you can use old equipment, but only improved cash registers are allowed to register. From July 1, 2017, two categories of entrepreneurs are completely switching to a new procedure for working with cash registers - those working under the general and under the simplified taxation system.

“Now for the implementation of the registration procedure cash register it is enough to go to a special Internet resource, create a personal account and go through the online registration procedure. The innovation significantly reduces time costs, and also significantly simplifies the registration procedure itself - there is no need to personally contact the tax service. For this operation, you only need to create an EDS - an electronic digital signature, ”says Konstantin Khanin, lawyer at the HEADS Consulting legal department.

Accordingly, in connection with the law 54-FZ, each point of sale must be equipped with the Internet. The advantage is that if the Internet stops working, the drive saves receipts and sends them to the Federal Tax Service immediately after the connection is restored. The expert believes that the change regarding checks and forms of strict accountability will cause difficulties for trade enterprises. It lies in the fact that now the amount of data that must be present in the fiscal document will increase.

Comparative analysis of expenses for electronic control tape (EKLZ) and fiscal accumulator (FN), according to UniCredit Bank

* For entrepreneurs on UTII, Article 4.1 of 54-FZ provides for a period of 36 months, however, as of April 21, 2017, such fiscal accumulators are not produced (according to experts, they will not be able to produce such in 2017).

** The average market cost of the service "Maintenance of cash registers per year" is indicated.

The price of switching to online cash registers will vary from 30,000 to 60,000 rubles per cash desk. In connection with the innovations, there is no need to use the services of technical service centers, and the price of the necessary agreement with the operator of fiscal data will not exceed 3-4 thousand rubles.

Konstantin Khanin believes that for small businesses, the new trade rules are more harmful than positive. Since the changes are associated with the conversion of old equipment or the purchase of an online cash register, such entrepreneurs will incur significant costs, and their profit volumes will hardly be able to cover such costs.

Nevertheless, Khanin is sure that it still makes sense to lead a small trading business according to the new rules. “The main thing is to do everything in good faith, observing the legal norms, since fines for failure to comply with the requirements of the law can become significant expenses for business,” the lawyer recalls.

Average cost of purchase and maintenance of cash registers, according to UniCredit Bank

(Items 2, 3, 6 and 7 are optional expenses, the rest are mandatory expenses.)

It's not limited to cash registers. One of the main goals of the law is to improve the collection of taxes, which, accordingly, will increase the costs of business. This will especially affect small businesses, which will first have to bear the costs of reforming the entire payment system, and then pay more taxes.

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