We start a business selling parts. How to open an auto parts store as a business. What profit to expect - when the investments will pay off and the business will reach a net income

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and processing of personal data

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"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the legislation of the state of which such person is a resident;

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4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

According to the latest data, there are about 60 million cars in Russia. Considering that their number is increasing by one and a half million annually, one can only imagine the growth rate of the spare parts market. There is nothing surprising in the fact that this promising niche is of interest to enterprising people, many of whom have managed to appreciate the benefits of virtual trading.

Indeed, having figured out how to open an online auto parts store from scratch, an entrepreneur can build a business that serves customers not only in a particular city, but also in the whole region: domestic wholesale suppliers today offer a wide range of original parts and analogues for almost any car, and transport companies and courier services deliver orders to customers in thousands of locations across the country.

Business Features

“I want to open an auto parts store - where do I start?” Asking yourself a similar question, a novice entrepreneur should understand that it is not worth taking further steps without studying the features of this business. The specifics of the implementation of parts for cars is as follows:

• The selection of spare parts and their analogues from catalogs is always associated with the possibility of error. Therefore, it is important for an entrepreneur to build an effective return policy: by refusing always, you can lose customers, and by accepting everything in a row, you will have to put up with a decrease in profitability and freezing of working capital;
• Among hundreds of wholesale suppliers, it is difficult to find the best. Preference should be given to companies that have warehouses in the region, deliver orders within one or two days and take back illiquid goods without sanctions;
• There is a certain shortage of qualified personnel on the market, and a few free specialists are spoiled by high salaries. On the other hand, hiring an inexperienced newbie can lead to errors, mixed orders, customer complaints, and a drop in sales;
• In Russia, there are about twenty companies offering to open a franchise auto parts store. This solution is ideal for entrepreneurs who do not have experience and connections in this field;
• According to the assessment of the relevant authorities, up to 30% of spare parts in the Russian Federation are counterfeit. Therefore, suppliers should be chosen carefully and carefully - otherwise the risk of prosecution increases.

Only taking into account all these features, one can understand whether it is worth further figuring out how to open an online auto parts store from scratch, or is it better to prefer another, more relaxed line of business.

Activity registration

There are thousands of directions in small business. An entrepreneur can create a small production, study, or consider the prospects for creating a virtual trading platform - in any case, his first step should be the legalization of his own enterprise. When selling auto parts via the Internet, official registration is important for two reasons:

• Almost all suppliers work only with business entities. Of course, they can sell parts to an individual, but only SPD can count on volume discounts, returns and delays;
• Auto parts are very expensive, and therefore buyers prefer to have some kind of official guarantee, at least in the form of an invoice with a seal.

When legalizing a small regional online store that does not plan to enter the federal level, it is enough to register an individual entrepreneur. To do this, you need to provide the following documents to the department of the Federal Tax Service at the place of registration:

1. Application for registration;
2. Statement on the application of the chosen taxation system;
3. Passport of a citizen of the Russian Federation and copies of all its pages;
4. A copy of the certificate of assignment of TIN;
5. Receipt for payment of state duty.

For an online store that is not able to use UTII due to the lack of a real trading area in the form of a point of issue of goods, the optimal taxation system is the simplified tax system. This exists in two forms:

• Payment of 6% of the total income of the company. When trading in auto parts, the use of such a scheme can lead to a decrease in the profit of the enterprise due to the influence of the tax rate on the margin;
• Payment of 15% of net profit minus expenses. With low profitability, typical for trading activities, this scheme is preferable.

Store assortment

When figuring out how to open an auto parts store from scratch, aspiring entrepreneurs usually strive to cover the entire possible range. However, those occupying such a huge niche will inevitably have to compete with popular sites that have made a name for themselves in the sale of parts: the result of this struggle is not difficult to predict. Therefore, at first it is better for a beginner to focus on a narrower segment - for example, to start selling spare parts for:

• Passenger cars of Korean, Japanese, Chinese, European, American or domestic production;
• Passenger cars of a specific brand or group of brands;
• Heavy, medium or small trucks;
• Vehicles with right-hand drive;
• A certain vehicle system (tires, electrical equipment, auto glass).

Consumables, oils, filters and other inexpensive, but in-demand spare parts must be kept in stock all the time, while large items are best ordered from suppliers immediately after receiving an application from the buyer. Entrepreneurs, guided by their personal experience of opening auto parts stores for foreign and domestic cars, compiled a rating of the popularity of various types of parts. It includes:

• Tires and wheels;
• Suspension parts - levers, silent blocks, racks;
• Motor and transmission oils;
• Fuel, air and oil filters;
• Brake pads, brake fluid;
• Transmission details;
• Optics, lamps, lanterns;
• Body elements;
• Rechargeable batteries;
• Belts.

A novice entrepreneur should study the chosen niche well when planning to open an auto parts store: only professionals who can advise the client in detail on the quality, interchangeability and performance characteristics of certain parts can successfully conduct a business in this area.

Where to find suppliers?

“Opening an auto parts store - where to start?” After registering his own business and choosing a suitable niche, an entrepreneur in search of an answer to this question must take the next important step - to look for suppliers. Experienced businessmen believe that at this stage an online store website is already needed, since many companies will want to know who they will work with. In turn, when choosing partners, an entrepreneur should consider:

• Pricing policy of the counterparty;
• The reputation of the company, reviews about it;
• Delivery terms;
• Ability to use transport companies to send orders;
• Terms and conditions of return;
• Possibility of deferred payment;
• Availability of consulting support.

Before you open an auto parts store, you need to find two or three suppliers with a wide range in the chosen niche and conclude cooperation agreements with them. For the first time, this is enough, but in the future, you should look for new counterparties, seek more favorable conditions and discounts from them.

Large online stores work simultaneously with hundreds of partners, using their databases to select the goods requested by visitors. The interaction scheme looks like this:

• The visitor selects the desired part from the catalog and receives its article;
• The store sends this article to all suppliers via the web interface and receives answers regarding the availability of the required spare part or its analogues;
• The entrepreneur's markup is added to the wholesale cost of the part;
• The store's delivery time is added to the supplier's delivery time;
• The user receives the final information without specifying partner prices, names of suppliers and intermediate delivery times.

Not all vendors offer customers the opportunity to directly access their databases: today there are 113 such companies in Russia. Therefore, if you are going to open an auto parts store from scratch for foreign cars, you should contact them first of all with a proposal for cooperation.

Site development

Of course, from the development of the site. It should be understood that a huge assortment and the need to implement several mechanisms for the exact selection of spare parts significantly complicate this task. Therefore, for an entrepreneur planning to launch a serious project, information on how to open the Internet and other educational materials is practically useless: professional programmers should solve the problem of creating a full-fledged trading platform. When ordering the development of a project in the studio, you should pay attention to:

• CMS. This is software that is used to manage the site and the information posted on it. Public free CMS for selling spare parts are not suitable due to limited functionality and low performance, so the entrepreneur will have to install specialized software;
• Domain name. For the site, you need to select and register a short (no more than 10 characters), understandable and memorable address, consonant with the name of the store or its theme. It is advisable to use a second-level domain;
• Hosting. The work of the store is associated with the processing of a huge database of spare parts, a high load on program modules and the generation of thousands of pages with product descriptions. Standard hosting cannot cope with this task: renting a dedicated server is considered an ideal option.

Obviously, these requirements directly affect how much it costs to open an auto parts store. In addition, to ensure the functioning of the site, it is necessary to perform several more complex operations:

1. Connect the TecDoc catalog. This is a huge database of spare parts and their possible analogues for trucks and cars, made in the form of a catalog. To connect the database to the site, you need to purchase a license and involve programmers: as a result, visitors will be able to independently select parts, get acquainted with their descriptions and find out the cost;
2. Connect original directories. Information about spare parts not listed in TecDoc can be found in the original manufacturer's and supplier's catalogues. There are many companies on the Internet that provide access to them for a moderate fee;
3. Connect supplier databases. As noted above, in order to obtain information about the availability, cost and delivery time of parts, it is necessary to ensure the interaction of the store with the databases of suppliers by accessing through the web interface.

For the convenience of the entrepreneur and the organization of effective work, the website of the online store should be equipped with the following functions:

• A set of modules for searching and ordering spare parts, a shopping cart and a personal account of the buyer, an administration panel;
• Integration with the program of accounting and control of warehouse balances;
• Graphic catalog to search for parts in the absence of an exact article;
• The mechanism of interaction with general catalogs for the selection of analogues;
• Search for a part by VIN code, article number or name;
• Ability to download and process price lists of suppliers;
• Choosing the most convenient payment system;
• Setting up price categories and margins for groups and individual products;
• Statistics of site views, registrations and orders with a regional reference;
• The mechanism of cross-posting to social networks;
• Chat for technical support and consultations, callback order.

room

Virtual stores only in theory can do without administrative space. To create a trading platform, in any case, you will need a heated warehouse and an office. When calculating how much it costs to open an auto parts store from scratch, it is easier to consider the option of renting: the offers of real estate owners today are in the range of 150-250 rubles / m² per month.

The office space should not be large: if it is supposed to be used only for issuing documents, issuing goods on a self-delivery basis and other auxiliary processes, then a small area of ​​​​15 m² can be fenced off directly in the warehouse. When choosing a place to store goods, you should consider that:

• For the sale of automotive chemicals, consumables, belts, filters, oils and electrical equipment, a warehouse of 120–150 m² is sufficient;
• Trade in transmission and chassis parts, batteries or optics requires 200–300 m²;
• For the implementation of body elements, tires and wheels, glasses, engines and gearboxes, at least 400 m² will be required.

It remains only to choose where to open an auto parts store. Since clients mostly own their own cars, it is better to choose a location on the outskirts in search of low rent, but always with good transport accessibility and parking for trucks delivering goods.

Staff

The personnel problem is not a priority for an entrepreneur starting his own business, since you can open an auto parts store and process a small number of orders on your own. You should think about hiring a manager later, when the company's turnover reaches half a million rubles a month.

Obviously, at this stage, the store will need a specialist who is able to get involved in work from the very first days and start making a profit. To find a suitable employee, you need to evaluate candidates for compliance with the following criteria:

• Availability of automotive or technical education, good knowledge of the structure of cars of the corresponding class;
• Ability to sell, convince, overcome objections;
• Ability to select spare parts according to electronic catalogs;
• Experience in this field, acquaintance with suppliers and large customers;
• Age from 35–40 years old - such people are more responsible and executive;
• If possible - the presence of a car and the willingness to earn extra money as a courier.

Also, to service the store, it is necessary to hire an accountant for 0.5 rates (you can outsource these duties), and with a significant increase in trade turnover, the corresponding number of couriers.

Organization of payment and delivery

On the issue of how to open an online auto parts store, step-by-step instructions recommend paying special attention to the implementation of mechanisms for accepting payment and delivering goods: the success of an enterprise to a certain extent depends on how convenient they are for users. To conduct transactions with money, in any case, you will need a third-party payment interface - for example:

1. Internet acquiring. It is used to accept payments from plastic cards with subsequent crediting to the store's account. Such a mechanism is provided by the bank for a fee of 1.5–2% of the amount of credited funds;

2. Electronic wallet. Payment can also be accepted through one of the popular EPS - Webmoney, Qiwi, PayPal or Yandex.Money. However, such a wallet must be corporate - tied to the details of a particular company and its current account;

3. Payment aggregator module. The service of accepting payments in all possible ways, including those listed above, is provided by intermediaries who charge a commission of up to 4–5% for their services. The most popular aggregators are:

• Yandex.Checkout;
• RoboKassa;
• Interkassa.

You can also use different channels to arrange delivery. All of them differ in speed and cost, and therefore the buyer should choose the most convenient option for him at the time of placing the order:

1. Post of Russia. It has a wide network of branches and low tariffs, but the speed of this service can hardly be called satisfactory. In addition, Russian Post cannot send large and heavy loads;

2. Pickup. In this case, the buyer does not need to wait for the courier or stand in queues at the post office - it is enough to come to the specified address at a convenient time and receive the order. To provide a self-delivery service, you can:

• Give out spare parts in the office or open;
• Use the delivery service to the point of issue of one of the intermediary companies with a network of branches in different cities.

3. Courier delivery. Many buyers, wanting to save time, prefer to receive the package at home. In this case, the online store can also hire its own couriers or use intermediaries.

4. Delivery by transport companies. Such firms willingly transport large and heavy loads, but their services are not cheap, and not all cities have branches.

Store Promotion

An entrepreneur who decides: “I want to open an auto parts store” will have to not only understand the features of creating a trading platform, but also study the available methods of promoting it: without advertising, the number of visitors to the site will only slightly differ from zero. For these purposes are used:

Search promotion. The effectiveness of this method is explained by the fact that the client clearly indicates his goals in the search query, and therefore advertising almost completely corresponds to his interests.

Proven to be effective:

2. SEO promotion. The search engine always evaluates the degree of compliance of the information on the sites with the user's request. Thanks to the optimization of texts, you can make it display a link to the store above competitors;

3. Contextual banner. It is an animated graphic block of an advertising nature. The search engine also shows it to customers based on the data specified in their requests;

4. Services for the selection of goods. Such sites collect information about products from different stores and show it to the user in comparison. The advantages of this method are loyalty and a high level of customer confidence in the goods selection services. The leaders in the Russian-speaking segment of the Internet are:

• Market.yandex.ru
• Torg.mail.ru
• Price.ru

5. Thematic and regional sites. The first are specialized resources dedicated to automotive topics in general or specific brands in particular: here you can find an almost ready-made target audience. The latter are focused on residents of a particular region and are effective for stores operating in the local market. On thematic and regional sites, you can post articles with a link to the trading platform, ad blocks or posts with comments.

• Create groups in which they publish information about the store and product, as well as thematic materials to maintain the interest of the audience;
• Attract customers in an aggressive way by sending them private messages;
• Place advertisements and useful articles in other thematic groups;
• Publish ad units that are customized according to the desired gender, age and location of customers.

7. Discount aggregators. This method of advertising is suitable for stores that have a popular product and are able to set a good discount on it. So you can quickly declare your store and create a base of potential customers. Among the aggregators of discounts are known:

• Biglion.com
• Kupikupon.ru
• groupon.ru
• vigoda.ru

Obviously, a businessman, puzzled by how to open an auto parts store with minimal investment, will have to understand these promotion methods and choose the most affordable of them, since when creating an enterprise it is difficult to find free funds to replenish the advertising budget.

Investments and expenses

Finally, the main question of interest to entrepreneurs should be considered - how much money is needed to open an auto parts store? To do this, you will have to take into account all the costs that await the owner of the future trading platform:

Initial Costs

Article	Amount, rub.
IP registration	800
Account opening	2500
Making a seal	1000
Domain name rental	500
Site development	60000
Texts for the site	10000
Office equipment
Furniture for manager and visitors	20000
Office equipment (computers, MFP, router)	50000
Accounting software	26000
Connection of communication lines	4000
Stationery and office supplies	5000
Signboard and plate with a schedule of work	15000
Marketing expenses	15000
Warehouse equipment
Warehouse racks	2500
Fire and burglar alarm	25000
Filling the warehouse with goods	1000000
Total:	1237300

The total amount seems to be quite significant, and a significant part of it is the cost of creating an initial inventory. However, this niche is characterized by certain opportunities, including for beginners, since it is quite possible to open an auto parts store on order and organize work in the complete absence of your own warehouse even with a capital of 250 thousand rubles.

It is also necessary to analyze the regular costs associated with the operation of the trading platform. In addition to standard articles, this list should include a subscription fee for connecting to spare parts catalogs and hosting:

Monthly expenses

Article	Amount, rub.
Warehouse and office rental	20000
Public utilities	3000
Payroll expenses	40000
Current account maintenance	2000
Payment for communication services	2000
Marketing expenses	15000
Fare	3000
IP insurance premiums	2300
Fee for connection to original directories	1500
Connection fee for TecDoc	4500
Hosting payment	2500
Purchase of goods	585000
Total:	680800

Income and profitability

When looking into what it takes to open an auto parts store, one of the things to consider is pricing. There are no universal rules in this matter, therefore, each businessman should be guided by the capabilities of his suppliers and the discounts provided, and also take into account the following factors:

• A low margin of 10–25% is preferable for partners with whom it is comfortable to work due to the availability of fast and free delivery, a wide range, a bonus system and a guaranteed return of illiquid assets;
• An average markup of 25–40% is applied to counterparties with standard terms of cooperation without any special privileges;
• A high margin of 50-60% is used for suppliers with whom it is inconvenient and uncomfortable to work with, but due to circumstances it is necessary.

Entrepreneurs who know how to open an auto parts store to order often publish statistics on their trading platforms on specialized forums. An analysis of this information allows you to determine the main parameters necessary to calculate the profitability of a business:

1. The amount of the average check in this industry is 2600 rubles;
2. The average margin for the entire range is 25%;
3. Attendance of the store, working one or two months - 500 people a day;
4. Site conversion (the ratio of the number of orders to the number of visitors) - 2%;
5. Aggregator tariff for receiving payments - 4%;
6. The tariff of the issuing point for accepting cash payments is 2%;
7. The cost of processing an order by a courier service (paid by the buyer) - 50 rubles.

Using these initial data, it is possible to reliably determine whether it is profitable to open an auto parts store.

Related videos

Shop profit

Indicator	Meaning
Number of orders per day	10
Number of orders per month	300
Average check of the order, rub.	2600
Prepaid orders	150
Orders delivered by cash on delivery	150
Payment aggregator commission 4%, rub.	-15600
Pick-up point commission 2%, rub.	-7800
Store turnover, rub.	780000
Profit before taxation, rub.	75800
Tax 15%, rub.	11300
Net profit, rub.	64500
Profitability, %	9,4
Payback period, months	19,2

Conclusion

Auto parts are an extremely popular and universally demanded product, which clearly refers to both what is in demand among residents of megacities. However, it should be understood that even such a high need does not guarantee automatic success for the entrepreneur. Only those who do not rest on their laurels, constantly analyze the interests of customers, develop and improve their business can achieve their goals and occupy their own niche.

Driving on Russian roads leaves no one indifferent. Trouble lurks on all sides. Car owners have to purchase parts and elements more often. Meanwhile, the number of cars owned by the population is growing, and in 2017 the fleet of passenger cars totaled 39.35 million units. In other words, these figures look like this: there are 249 passenger cars for every thousand Russians. Every fourth is a compatriot behind the wheel. The condition of the roads and the number of cars are two strong reasons to consider starting your own auto parts business.

How to start a business selling auto parts: assessing the risks

Any business requires a clear action plan and a comprehensive analysis of the subject. We take a piece of paper, divide it into two columns and write down the clear benefits, studying the pitfalls.

In the role of explicit virtues may perform:

• stable daily income;
• opportunities to attract new customers (the number of cars in the population is growing every year);
• high marginal profit (for certain types of goods, the margin is up to 80%);
• grace periods of taxation;
• organizing a parallel online business (opening an online store with home delivery).

Underwater rocks:

Your list will look different. The main thing is to meticulously study each item, check the numbers with a pen and a calculator, think about how to get around the pitfalls, perhaps turn the pros into cons, and optimize costs.

What auto parts are in demand?

Let's say there are two great parts stores in your area. What to do? The answer is simple. Create your own unique selling proposition. Look at the cars around, think about what their owners need.

Here are some interesting directions for reflection:

• sale of spare parts for motorcycles, ATVs, snowmobiles;
• maintenance of municipal and road equipment. Kamaz, tractors, heavy trucks;
• right-hand drive Japanese cars (rare parts can be brought to order);
• sale of accessories and related products;
• highlights of your service - "coffee as a gift", "ordering spare parts via the Internet", "courier delivery". What else?

If you are rushing between spare parts for Russian cars and foreign cars - stop, watch, talk with car enthusiasts. Definitely, with regard to auto parts, the demand for domestic models is higher, their market share is 58% of sales.

The owners need to repair the Lada and Niva more often, but their parts are also cheaper. Trade in spare parts for "foreigners" is more profitable, but it is important to correctly determine the manufacturing concerns, find profitable suppliers, and think over the possibilities of unifying parts.

In parallel with the process of analytical activity, start working with paperwork, finding premises and possible suppliers. Act according to the plan, quickly and decisively.

What you need to open an auto parts store from scratch: registering a business

There are two forms of organizing an auto parts business. When opening a small retail or online store, it is enough to register as a . With a package of documents, contact the tax service, and within 5 working days you will receive a certificate of registration.

Documents required before you open an online auto parts store, you need a little:

1. application for state registration of an individual;
2. receipt of payment of the state fee for registration of IP;
3. application for the transition to a simplified taxation scheme;
4. a photocopy of the passport (the main spread with a photo and information about registration at the place of residence).

In the case of creating a partner retail network and attracting borrowed capital, register an LLC (limited liability company). Here you will have to tinker longer, the package of documents will be more solid. First, it will be necessary to go through the procedure for registering a legal entity, draw up constituent documents, and only after that - apply to the tax authority with an application for registration of an LLC.

Important: In addition, you will have to conclude contracts for the lease of premises, for the supply of spare parts, for garbage disposal. The fire inspectorate must obtain a conclusion on the compliance of the premises with fire safety requirements.

What does it take to open an auto parts store?

Room search

Select the premises based on the characteristics of the business and infrastructure of the area. Make sure there are no similar stores nearby.

Important: pay attention to the places of accumulation of cars, evaluate the surrounding areas. Gas stations, large shopping centers, roadside cafes - each of these places can be an excellent starting point. The minimum area is 50 m².

There are no strict requirements for the building, consider only a few recommendations:

• whether the possibility of equipping a warehouse and utility rooms is provided;
• availability of communications (heat, electricity, water, sewerage, telephone);
• parking place for 4-5 cars.

Auto Parts Store Equipment

A list of the most necessary commercial equipment for an auto parts store: shelves, display cases, racks, boxes for storing small parts, a table, a cash register. This is a necessary minimum, in the process of work it will become clear what else to buy.

Do you need a computer and a printer, additional shelves and racks ... It may be necessary to organize a customer relaxation area with a comfortable sofa and a coffee machine.

Product range

Determine the amount you are willing to spend to purchase the item. With modest financial capabilities, it is difficult to open a point where almost everything is sold. Therefore, start with a narrow specialization, and gradually expand the range in the process of activity. Monitor, identify the most popular parts (bumpers, headlights and brake lights, side mirrors, pillars, suspensions) and purchase them first.

How to find auto parts suppliers?

As a rule, large auto parts stores cooperate with 2-3 suppliers, preference is given to official dealers. Information about them can always be found on official websites.

Having concluded a contract for a small consignment of goods, carefully study the delivery time and the clause on the return of low-quality products. After all, defective parts are found even from trusted suppliers. Separately discuss the terms of discounts when buying wholesale lots.

Sometimes free shipping is a nice bonus.

At the next stage, decide on the products that will become the highlight of your store, favorably distinguish you from the crowd of competitors. Such items can be original accessories, modern gadgets, car care items.

Accessories are usually sold at a higher markup, so keep this in mind when looking at vendors.

Recruitment

At first, you will have to constantly be in the store, acting as a director, sales assistant and purchasing manager. New staff needs training in your business standards and regular supervision.

Minimum Required Recruitment of Employees consists of two salesmen and an accountant. Gradually, as necessary, expand the staff: a purchasing manager, a cleaner of premises, a warehouse worker.

Sellers should quickly navigate the assortment, know the nomenclature, it is desirable to have their own car in order to give professional advice. If the buyer is unsure of himself, a competent employee will assist in the selection of spare parts, offer analogues and related products. Experience and a desire to learn make a good sales consultant stand out.

Sale of spare parts: approximate costs when opening a store

No one knows the exact amount of investments your business will require. You can only make preliminary calculations.

Here approximate calculation of expenses when opening a store with an area of ​​50 m²:

Total: the minimum amount is 1,350,000 rubles. Maximum - 2,000,000 rubles. This is the necessary start-up capital to open an auto parts store.

If the amount seems unbearable to you, take up the analysis again, look for ways to optimize costs. For example, make repairs with your own hands, buy used equipment, remember that the best advertising is the recommendations of friends and acquaintances, attract customers with excellent service.

Is it profitable to open an auto parts store?

Chickens are counted in the fall, so making profit calculations in advance is a thankless task. However, profitability parts business is approximately 18%. Payback investments - an average of 1-1.5 years.

Now you theoretically know how to open an online auto parts store from scratch - that means you have started. After an in-depth analysis of opportunities, risks and costs, make an informed decision about starting your own auto parts trading business. Try and be successful.

An auto parts store, especially focused on foreign cars, has fundamental differences from most retail outlets. The owner has to professionally know cars as a technical object, since the goods sold by him at retail or small wholesale affect the safety of vehicles.

“Despite the fact that manufacturers are responsible, the problems can be very serious,” says Andrey Mikhailov, director of the Avto-Rhinoceros store. - I happened to have threats against me for selling supposedly counterfeit goods that caused an accident. Therefore, I do not advise amateurs to go into this business, if only because they cannot prove their case.

On the other hand, many experts consider this business an interesting business that guarantees a stable income in most cases. So, let's figure out where to start auto parts trade and what you need to know to make your business successful.

the right thing

For a product to be in demand, it must be in demand. This axiom fully applies to the sales of parts and assemblies for cars. This is evidenced by the annual 10-15% growth in the capacity of the Russian market in this area. Experts are confident that, despite the growth in the value of the currency, in two or three years, auto parts worth $65 billion will be sold in Russia.

"It's huge and dynamically developing segment of the economy, which every day involves more and more new participants, - states Michael Wales from the UK, specialist of the Automotive Russia project. “We can safely predict the opening of new stores.”

In other words, in terms of macroeconomic indicators, owning an auto parts store can be considered a profitable undertaking. I wonder what the sellers themselves think about this? Here is one of their opinions:

“In Russia, especially in the provinces, there is a cult of cars. Now there is a demand from customers from the first and second waves of mass purchases of foreign cars. These are people who purchased their imported "iron horses" in 2005-2010. It was just time for them to either sell the car cheaply in conditions, or put the existing equipment in order. Most often they do the latter. Demand for auto parts is growing steadily.”

Specialization and marketing

Sellers, and experts, still advise opening stores with specialization. “I have ten years of experience in store activities in various cities,” writes forum member Prometheus_1974. - Do not mix spare parts from VAZ and from foreign cars. Although there is a rapprochement, these are fundamentally different businesses.”

This is the first. Secondly, experienced marketers are striving for diversification and believe that retail should cover 70-80% of the turnover, and the remaining 20-30% should be tied to small wholesale contracts:

“… end consumers of spare parts, such as large banks, factories, large and medium-sized businesses, that is, those who have their own fleet,” advises AndreiZ from Izhevsk. “In this case, the requirements are somewhat different: clarity of work with documents, high quality of spare parts and, of course, a commission (no comment).”

Thus, a businessman who plans to open his own store must clearly build a sales concept, that is, decide on the type of cars whose spare parts he plans to sell, and the range of potential customers.

Practical Tips

A novice businessman will definitely face the problem of selecting a special code for each spare part in relation to the type of car brand. If this topic is irrelevant for experienced sellers, then novice marketers will have to “sweat” for catalogs, which, by the way, are not cheap. However, they can be downloaded via torrent, although this is “long and dreary”.

Meanwhile, Andrei Mikhailov believes that there is no universal assortment in car dealerships, since each area has its own statistics. But in any case, answering the question of how to open your own auto parts business, he advises starting with consumables, in particular, all types of light bulbs, filters, brake pads, candles, assorted oils and auto chemicals.

For example, according to many directors, the top products in spare parts stores today are:

• Mann oil filters (20-30% of the market capacity);
• spark plugs NGK V-Line (40%);
• Brembo brake discs (10%);
• Castrol Magnatec 10W-40 oil (35%).

In general, for small and medium-sized cities with a population of up to 500 thousand people, the emphasis should be on spare parts for cars with a price tag of 500-700 thousand rubles. Therefore, the choice of commodity items should be appropriate.

“Count how many customers left you because you have expensive oil? - asks AndreiZ from Izhevsk. - Perhaps it would be easier to just make a slightly lower discount on Esso-Mobil? If you still decide to supplement the range with cheap oils, then choose oils from brands of the second row, but not obvious outsiders in quality. I can advise something like Ravenol, but in no case Zeke, Hado and Mannol. Everything written with success can be extended to other commodity items.

findings

Since the range of spare parts in the regions is different, the starting conditions necessary for opening a retail outlet will also differ. Some will need millions of rubles to start in a prestigious center, others will focus on sleeping areas, believing that 600 thousand rubles will be able to satiate the initial hunger of trade turnover. Both will be right in their own way.

However, “... it's easier to open a store if you already have a car service,” Andrey Mikhailov is sure. “In this case, you will clearly know what “your local car owners” are ordering, who, at the request of your master, will go to your store.” If you have your own workshop for two or three boxes, then it will not take much money to start a store, say 700-800 thousand. “Moreover, the profit will appear in three months,” the entrepreneur is sure.

However, you can also focus on ready-made business plans compiled by consulting companies. Some of them recommend having a starting budget of 6,000,000 rubles, promising a three-year payback period.

In other words, the break-even point can be passed in one quarter, or, as in the well-known proverb, the promised three years are waiting. It all depends on the professionalism and preparation of the startup.