Printing advertising on a check tape. Printing advertising on a receipt tape with a logo Cash tape with advertising on the back

The company "Center-Polygraph" offers a service for printing on check tapes. The image is possible both monochrome and color, with the simultaneous use of up to 5 bright colors. Application method - flexography. Colors are bright, won't fade, won't fade. Flexo forms for printing are made for each project.

Print Method

To apply full-color printing (up to 5 bright colors) on a receipt tape, we use the flexography method or raster printing using flexible flexo forms (drums). This method is suitable for large print runs. The monochrome method uses a thermal transfer printer. Printing is carried out using an ink ribbon-ribbon. The production of flexible forms takes 1 day, the finished layout - up to 10 working days (including coordination with the customer).

Advantages

• Serve as advertising media;
• Attract the attention of the consumer;
• They perform an informational function (for example, a phone number is indicated where problems can be reported);
• Multiple viewing (many keep checks when doing home bookkeeping);
• They work to maintain the company's image (recognizable colors and logos).

Scope of application

• Suburban railway tickets;
• Checks in communication stores;
• Scales with receipt printing in supermarkets;
• Points of issue of orders from online stores;
• Travel agencies;
• Pharmacies (for example, to advertise a new drug);
• Perfume and cosmetic stores (for example, during the period of holiday promotions);
• Chain stores of children's goods;
• Clothing and footwear stores.

Examples of advertising on checks

Why you should order receipt printing from us

• We print on a check tape 19 m long and 57 mm wide;
• Minimum circulation - 240 rolls;
• Term of production of circulation - 7 working days;
• When choosing a flexographic printing method, the production time for drums for printing is 1 day, for the production of a circulation up to 10 working days;
• In the absence of a ready-made layout for printing, we will develop it in accordance with the wishes of the customer;
• In the absence of a ready-made sketch, colors are indicated according to the Pantone / CMYK palette.

How to order

In order to order printing on a receipt tape, you must provide a layout for application, as well as indicate the volume of circulation.

The SJ-COMPANY company provides a service for placing one-color and full-color advertising on the back of the receipt tape.

Order

Advertising on the back of a cash receipt

A check tape is a fiscal document given to the buyer in his hands and confirming the purchase. The front side of the document displays text and graphics information. The tape is used in cash registers, terminals, ATMs and other control and counting devices.

The reverse side of the check tape is an effective information carrier and is used for advertising. Buyers are attracted by advertising blocks in the form of a picture, text or photograph, which contain information about the activities and services of enterprises and organizations. The greatest interest among potential customers is caused by messages about discounts, sales and promotions.

1. With one-color printing, one color of ink is applied to the receipt tape. The cost of such advertising is much lower than full-color. The price is negotiated individually.
2. Full color advertising is the use of the entire gamut of colors when creating advertising on the tape. Printing is done in two stages. First, the image and advertising text are applied in the printing house, and then the tape is cut and wound. The advantage of full-color advertising is the ability to realize creative ideas with the help of images.

Currently does not exist yet cash registers, which simultaneously print fiscal information along with advertising, so such check tapes are ordered in advance. The size of the advertising area on the reverse side of the tape directly depends on the length of the knocked out check.

The customer chooses the method of placing the information that will be displayed on the check (advertising size, image, one-color or full-color printing). The calculation of the optimal size of advertising modules is carried out, which reduces the impact of your ad on the tear-off line.

Features of advertising on a check tape

• The full-color module provides the consumer with detailed information about the company that placed the advertisement.
• Preservation of saturated colors on the check for a long time.
• Possibility to break the standard advertising module (the length of the standard advertising module is 10 cm).

Messages about services and goods that are provided or sold in your company will quickly reach the consumer, you just need to take advantage of the offer of our company and place an advertisement on the check tape. Thanks to the application of advertising information on checks, the traffic of the promoted company will increase, which means that its income will also increase.

The size of the advertising space on its reverse side directly depends on the length of the knocked out check. Based on the planned costs for this type of advertising, you choose the type of placement of information that will be printed either on each check, or after one check, or on every third check (every two checks). Our experts will correctly calculate optimal height advertising modules, which will reduce the likelihood of your message getting on the tear-off line to 2%, 4-5% or 6-8%, depending on the chosen type of placement.

We will select for you the optimal type (color, size) and design of the advertising module on the receipt tape. One-color printing is made directly in the process of receipt tape production, therefore, in this case, the cost of advertising is much lower than for full-color advertising.

Benefits of advertising on a check tape

• Receipt tapes are widely used in supermarkets, shops, cafes, restaurants, pharmacies, organizations providing paid services (clinics, medical centers, legal and other companies). This provides a large coverage of the target audience.
• The buyer sees advertising at the point of sale, when paying for goods or services.
• The audience is the solvent population, i.e. people who came for shopping.
• cash receipt the seller hands over to the buyer without fail.
• Many buyers do not throw away the check, but take it with them, and some of them keep the checks and, accordingly, keep the advertisement on the tape.
• Unlike television advertising, such advertising is unobtrusive to the consumer.
• The ability to reach the right target audience and make an accurate calculation of the return on your investment.
• Low cost of advertising blocks. Information posted on the cash register is much cheaper than media advertising.

Our company provides advertising services on the reverse side of the check tape. We will select for you the optimal design of the advertising module, based on your needs and capabilities.

Will advertising work for 15 kopecks?
We can say with confidence: "Yes! Advertising for 15 kopecks works!”
Do your customers make purchases in stores, fill up their cars at gas stations, visit pharmacies, make payments at payment terminals and at the Russian Post? So why not present your products and services to them at the moment when they are loyal?
We offer placement of full-color modules in the networks of our partners. Thus, you get as close as possible to the target audience of your customers.

Accommodation cost:

We bring to your attention the parameters of advertising placement with the price indicated for 1 advertising contact (full-color advertising layout on a tape) for various circulations, on different types of tape used in our partners' retail chains.

Tape Type No. 1: Width 57mm.
(winding 30 meters)

Tape Type No. 2: Width 80mm.
(winding 80 meters)

The indicated prices do not include the cost of the design of the advertising layout placed on the cash register;
The indicated price does not include the cost of delivery of finished products;
The circulations indicated in this table are fixed and can only be adapted to the required quantity by summing up the values;
For orders with a multiple increase in the maximum circulation - the price parameter is considered only on an individual request to the customer service department.

More and more customers want to place their own company logo, a message about ongoing promotions and discounts, as well as any other advertising information on the check tape. The company "Verbus" on its production machines prints on the reverse side of the rollers of any complexity (1+0, 2+0, 4+0, 4+1 - one, two colors and full color, printing on both sides). We successfully implement the most non-standard orders.

The accumulated experience is a guarantee of successful completion of your order!

The Verbus company, thanks to cooperation with many large stores and banks, has accumulated vast experience in the production of printing and advertising on a check tape. To complete the order, you need to send an approximate layout or drawing with advertising information. Based on the materials received, our designers will develop an original layout and a sketch that fully meets all your requirements and wishes.

Get another competitive advantage for your business!

The Verbus company invites commercial banks, representatives of payment terminals, chain stores and other modern business entities to cooperate in order to place advertising information on a check tape, rollers for ATMs, rollers for POS-terminals and rollers for payment terminals.

Each of us goes to or a supermarket, sometimes several times a day. Often we take the check with us, which means that we bring advertising home with it. In this article, you will learn about full-color advertising on the back of checks.

Advertising on checks: features

1. Area targeting. Distribution of advertising only in the area of ​​residence. As a clothing store owner or manager, you may choose specific supermarkets rather than their entire chain.
2. Large customer flow. Permeability of supermarkets is from 30 to 500 thousand per month, depending on the city, the level and size of the supermarket.
3. Regular contact. Each resident of the district visits the store at least once a week. Imagine how many contacts with an advertisement will be in 1-3 months!
4. Low cost - less than 50 kopecks per contact.
5. A small number of advertisers on each check.

The size of the advertising field varies depending on the size of the check. Standard size: receipt width - 8 cm, length - 4 cm. As a rule, no more than 8 ads are placed on the receipt at the same time, if there are few goods in the receipt - 6 advertising blocks. You can also purchase a double block.

Advertising cost

The cost of accommodation at one point (supermarket, hypermarket, supermarket) starts from 6 thousand rubles. per month. The minimum placement period is 3 months. When concluding a contract for 12 months, there are volume discounts from 15%. Placement at each point starts from a certain month, so advertising campaign need to plan ahead. Usually, the agreement takes place a month before the start of the placement, because. printing goes on the entire check tape, i.e. on the whole bobbin. This is the reason why the minimum placement period is 3 months. it is difficult to print a smaller volume, which would be enough, for example, for 1 month.

Advertising on checks can be placed not only in stores, but also in payment terminals, and other places at your discretion. The check is issued face up, so your ad goes straight into the buyer's hands. And given the habit of many people to save receipts after purchase, your message will reach the addressee, even when he is already at home!

We do not recommend placing on checks only standard information about the location of the store, the range of goods or services offered. AT attention potential client will attract a good offer on the coupon, for example, a 30-50% discount or a free service when the coupon is presented. For example, on the front household goods and perfume shop receipts you can place coupons for certain products at a discount in a given chain of stores, with a reverse one - advertising the services of the store itself (vacancies, packaging of goods, gift coupons, online service). Checks are also suitable for placement on them.