How to find out points on the tape map. Personal Area. Birthday Discount


Many large retail chains use discount cards as a tool to attract customers. Lenta is no exception. The loyalty card of the Lenta hypermarket allows the client to take part in various lotteries, drawings and promotions that are held in stores. In addition, its owner receives tangible discounts on products participating in promotions and seasonal sales.

Today we will answer frequently asked questions of regular customers, how to activate the Lenta card via the Internet, where and how to get a loyal customer card, how much it costs, how points are awarded and where to check it, how to restore a lost card and whether you can get it for free.

Tape buyer card, privileges for owners

  • The plastic card of the Lenta store is a tool that gives the owner the right to receive discounts that are set by the retail chain for certain categories of goods at the company's outlets:
  • the card cannot act as a payment instrument or as a credit or bank plastic card;
  • the plastic card stays with the owner and has an individual identification number;
  • the card issuer is the Lenta LLC trading network;
  • a plastic tool for obtaining discounts can have different formats, types of designs, and at the same time have identical legal force;
  • Lenta has the right to change the card's design solution in accordance with the company's production needs;
  • A customer can buy a discount card at any outlet of the Lenta network.

Privileges for customers with cards:

  • Fixed 5% discount on all purchases (excluding tobacco products and tobacco).
  • The owner becomes a member of the bonus program from the trading network. The terms of participation can be found on the official website of the company, in the subsection "Bonus points".
  • The owner of the card becomes a participant in the social referral program for clients belonging to the category of beneficiaries. The full terms of the program are posted on the official website of the company, subsection "Social program".
  • Prizes are drawn among cardholders.
  • A client who has a card receives discounts of up to 50% on promotional products.
  • On the cardholder's birthday, he is given a 15% discount. Full terms and conditions can be found on the organization's website, subsection "Celebrate your birthday with Lenta".

Regarding the purchase of the card:

  • any client of the company (legal or natural persons) and an employee of the organization have the right to buy a card;
  • for the purchase, you must pay the cost of the plastic product at the supermarket checkout;
  • you can buy a card for cash or pay by bank transfer;
  • you can purchase a plastic discount tool on preferential terms (partial payment of the cost or free receipt) under a social program or at the time of a promotion. The card purchased at reduced prices has the same privileges as a regular card. Preferential groups of citizens when buying a card have additional preferences;
  • retail network employees receive a card free of charge when applying for a job.

The owner can activate the card either independently (through the organization's website) or by contacting the store employees at the information desk. The period allocated for activation is one day from the moment of contacting the site or information desk. Opening stores determine the activation period by internal regulations.

For the completed application form for obtaining a discount card, the owner is given a gift of up to 150 points:

  • 50 points as a welcome;
  • 100 points for consent to receive information (including advertising) and provide personal data and contacts.

In this case, 1 point equals 1 ruble. Points are awarded to customers who purchase a Lenta card for the first time. Bonuses are credited on the day following the day of registration.

Activate the card Tape-step by step instructions

1. Go to the Lenta website at: https://anketa.lenta.com/

2. Enter the 12-digit card number, which is on the front side, click: Continue

3. Fill out the questionnaire (full name, date of birth, residential address, mobile phone number, email address.)

4. Click send.

4. Enter the confirmation code

An SMS informing with a confirmation code will be sent to the cell phone number, which must be entered in the appropriate window.

Activation period - 1 day after registration. At the time of filling out the form, the consumer will be awarded 150 points.

Buyer card Tape, discounts and opportunities

Buyer card Tape- this plastic card, which gives discounts on any goods purchased at the Lenta hypermarket and the right to participate in special promotions:

1. You have a loyal customer card in your hands, you have become a member of the bonus program.

2. If you have managed to purchase a buyer's card, you can win a valuable prize, drawings are held regularly.

3. If you are a card holder, you will get the opportunity to purchase your favorite products on weekly promotions.

4. Bought a loyalty card, and you can buy a product with a 30 percent discount. Stay tuned for updates so you don't miss a big discount and.

5. You are the owner of the buyer's card, it is possible to purchase goods cheaper during the period of seasonal sales.

How discounts are calculated

Discounts are accrued to customers under the established conditions:

  • The amount of the discount will be from 1 kopeck to 99 kopecks, if the purchase price in the store on a cash receipt is more than 100 rubles and will not be a multiple of 1 ruble.
  • In the case when the purchase amount is less than 100 rubles and not a multiple of 10 kopecks, then the discount percentage will be from 1 to 9 kopecks. The discount is provided by rounding the cost of the purchase on the check at the checkout, up to a whole ten kopecks in favor of the client.
  • The discount is calculated by reducing the most expensive purchase in the receipt, except for tobacco and alcohol products, which are sold at the minimum cost.
  • If the most expensive purchases on the check are equal in price, a discount will be provided for the first of them on the check document.

birthday discount ribbon

To receive a birthday discount, the cardholder will have to meet the following conditions:

  • The birthday person must be the owner of the Lenta loyal customer card.
  • At the information desk you need to fill out a questionnaire.
  • Provide contacts and agree to receive data by SMS or e-mail.
  • The date of birth must be confirmed by documents proving the identity of the client.
  • Get a special coupon at the information desk.

At the time of making purchases, hand over the coupon and card to the cashier.

In doing so, the following information should be taken into account:

  • the promotion applies to a certain list of outlets;
  • a 15% discount consists of a Lenta card discount and a special coupon;
  • you can get a discount only once in a period of 15 days (on the birthday itself, and 7 days before and after it);
  • discounts on purchases are not summed up, if there are two discounts on the purchase, then a larger one is applied;
  • in the event that a minimum price has been set for a product, the amount of the discount may be fixed in the event of a risk of violating the minimum prices established by the legislative regulations;
  • during this promotion, the client can buy at a discount coupon no more than 500 units of products;
  • the promotion does not apply to store gift vouchers, the Lenta discount card and tobacco products;
  • discount is provided only upon presentation of a coupon and a buyer's card;
  • payment of compensation in monetary terms is not provided;
  • the company retains the right to cancel, suspend, change the terms of this promotion at any time, while this will not entail liability on the part of the organization.

Rules for using the Lenta card

When using the card, you must comply with the following rules:

  • each client is issued only one activated card;
  • at the time of purchase it is allowed to use one card;
  • in order to receive a discount, the buyer presents the card itself or its equivalent in electronic form (using mobile applications);
  • without presenting the card, the client cannot receive a discount;
  • in case of any loss of the card, its owner must inform the employees of the information desk about this fact;
  • the lost card is blocked on the basis of the owner's documents, which confirm his identity;
  • cards that are transferred to the information desk are destroyed after three months.

Ignorance of these norms is not recognized as the basis for any claims from cardholders.

How to get a Lenta-questionnaire.lenta.com card

In the Lenta store, go to the information desk, where employees will be happy to advise you and help you arrange it and. In addition, you can consult about and.

To do this, you need to fill out a short questionnaire, where you indicate the last name, first name, patronymic, date of birth, home address, mobile phone number, and email. In the questionnaire, you can agree to receive information from Lenta, consent to participate in surveys and consent to receive checks by e-mail, or refuse all of this.

How much does the Lenta card cost?

The questionnaire is filled out and handed over to the store employee, you must pay a fee for the Lenta card in the amount of 200 rubles. This is the regular price of the card, but on special offer days, the price may be reduced. What you can find out by following the promotions and special offers of the store on our website.

After purchasing the card, you can get 150 bonuses,

  • 50 bonuses as a greeting;
  • 100 bonuses for agreeing to receive advertising information with contact details (email, phone).

How to get a Lenta card for free

Loyal customer card Lenta is paid. Unfortunately, you can't get it for free. However, on the days of promotions, you can buy it cheaper than on regular days.

How to accumulate points on the Lenta card

Bonuses are credited to the buyer's card in the event of promotions. Accrued bonuses are summed up upon accumulation and are valid within the time limits specified by the promotion regulations. The conditions of the promotions, their validity period, the validity period of bonuses for them are published on the official website of the Lenta company.

The accumulated points can be used by the client at will at the time of payment for purchases. You can use bonuses at all outlets of the Lenta company, regardless of the place where the card was purchased and the promotions for which the bonuses were received.

The points earned are used under the following conditions:

  • in an amount not exceeding 99% of the price of the purchased products, but not less than 1 ruble;
  • if a product has a minimum cost, the discount may be limited in order to prevent violation of the MRP;
  • the discount does not apply to the purchase of tobacco products and tobacco, Lenta, Lenta-Raiffeisenbank cards, Lenta gift cards;
  • when the points are used, the customer has the right to choose the preferred payment method for purchases;
  • points that are not used up remain in the bonus account and can be used during the period corresponding to the promotion;
  • welcome bonuses and information consent points remain valid for 31 days from the date of accrual.

Going to shops and supermarkets for shopping is an almost daily necessity for every person. And all hypermarkets, including the Lenta network, in turn, want to attract customers with promotions, offers, discount cards and points. Nobody likes to overpay, so bonus cards and cards are very popular with all buyers.

What is a Lenta card?

The Lenta store discount card is a card for a regular customer, which is valid throughout the network throughout the country. Discounts apply to all products purchased with it. When presented during any purchase, you become a member of many promotions from the company:

  • Participate in the bonus program.
  • The store often draws prizes for Lenta cardholders.
  • The right to purchase goods on promotions that take place weekly.
  • Purchase of goods with seasonal discounts.
  • Owners have the opportunity to buy goods from special catalogs with a price reduced by 30%.

How to use?

The card is not personal, so all members of your family can use it, but more than 1 card per person cannot be issued.

  1. At the time of purchase, you have the right to present only 1 card.
  2. If the plastic has deteriorated (broken, wiped off), or you have lost it, be sure to report this fact to the employees at the information desk in any Lenta store.
  3. All the points that you have accumulated during the use, you can spend while making purchases at your request.
  4. You have the right to use plastic in any store, regardless of where you purchased the discount card.
  5. Points are deducted in full and cannot be partially redeemed.
  6. If the amount in the check turned out to be less than the amount of points, they burn out.
  7. If, on the contrary, the amount in the check is more than the number of accumulated points, the difference can be paid in any convenient way.
  8. Bonuses are not used when purchasing tobacco products and alcohol.

Validity

The plastic you purchased has an unlimited validity period, but the hypermarket has the right to unilaterally, if necessary, change both the validity period and the rules for using and accruing points without coordinating this with its customers.

Birthday Discount

The hypermarket chain offers its active users congratulations in the form of a 15% discount or more on the entire range of the store. The offer is valid 7 days before your date of birth, on this day and 7 days after the holiday. The company tries to please regular customers with its loyalty and make the holiday loved by everyone even more pleasant.

The procedure for accruing points to the loyalty card

  • Already after filling out the registration form for plastic, up to 150 points are credited.
  • 50 points as a welcome.
  • 100 points if you have agreed to receive information on any contact number.
  • Bonuses are accrued for each check containing goods on promotions that are constantly held in the hypermarket network. You can always find out what promotions are taking place and when they end on the official website of the company.

What to do if the points do not accumulate?

Each accumulated point is equal to 1 Russian ruble. In order to accumulate a lot of points, you must carefully follow the information posted on the website of the Lenta store. Having studied the goods offered under special promotions, you can always choose for yourself what you need to purchase at the moment and at the same time receive bonuses for your purchase. Thus, points will constantly accumulate, and you can use them for your own benefit.

If the accumulation of points is not made, contact the reception desk, the card may be out of order and a replacement is required.

The Lenta store loyalty card is a very convenient tool for saving customers' money and increasing their loyalty to the hypermarket. By purchasing a discount card, you can always go shopping and at the same time receive nice gifts, participate in all kinds of promotions and bonus programs of the store.

Card video:

Multifaceted Loyalty Card Lenta - discounts from a huge hypermarket! St. Petersburg company "Lenta" continues to expand - geographically and internally, replenishing the range of products. There are several discount promotions running at the same time every day, and you are still satisfied with the rounding discount? Enough tolerating this!

What does the card give?

Four advantages over ordinary people:

  1. It opens unlimited access to all promotions of hypermarkets. With a discount of up to 30% (and sometimes up to 60%), you can buy bouquets, coffee, fruits, honey, and more (depending on the current program).
  2. Permanent discount for any goods, except for "365 days" - 5%.
  3. In addition, during some promotions, the loyalty card is replenished with bonuses (a kind of cashback - the ratio to the ruble is 1: 1), with which you can pay for 99% of the purchase. That is, you can’t visit Lenta without money at all - you still have to have some kind of trifle in your pocket. You can always check the points at the cashier or on the hotline.
  4. Only owners of the main bonus card can purchase additional gift cards. The latter are purchased from the cashier for an arbitrary amount (from 10 rubles to 50 thousand), they are valid for 3.5 years, and come into force 2 days after the purchase. They are not registered, they are not tied to a specific person, they can even be issued to a company, individual entrepreneur, and other legal entities (in this case, the cost limit is 100 thousand).

How to get a card

The cost of any loyalty card, regardless of color and picture, is from 0 rubles during special promotions to 200 rubles during normal times. Issued by the cashier. Before you receive the accompanying questionnaire, you will already have 150 points (the same amount of rubles): 50 - gratitude for the purchase, 100 - exchange for a phone number. You can spend them in a month.

There is no discount for a phone number. But! The received card can be scanned (or entered a number) into Android Pay or a similar program for Apple and use its digital version from your smartphone, which is always with you.

How to register, activate

When buying a Lenta discount card, you must fill out a paper questionnaire.

"Loyal customer card" from the network of hypermarkets "Lenta", gives its holder a discount of up to 30% (purchase of goods from the catalog).

In addition, the card has a lot of different advantages, it "manifests itself" well on the days of various promotions that are periodically held in various cities of Russia.

What opportunities does the discount card from Lenta give:

  • Opportunity to participate in the bonus program;
  • You can buy products during weekly promotions;
  • Participate in the prize draw, which is held among cardholders;
  • Purchase of goods with discounts, as part of special seasonal offers;
  • Make a purchase of goods from the "Tapes" catalog - a discount of up to 30%.

When visiting the hypermarket (or supermarket) "Lenta", be sure to grab your card, and you will always be welcomed on the shelves, very advantageous offers.

How to get a Buyer's Card from Lenta?

You can get a Loyal Customer Card from Lenta at information desks located in any grocery chain hypermarket.

Employees will offer you to fill out a short questionnaire (a mandatory condition for obtaining) and pay a fee for issuing a card. The current price of the card is 200 rubles .

To save time, the questionnaire can be filled out at home, the form is on the official website of Lenta. After filling out and printing it on the printer, just come to the store and give it to the employees (cashier).

The questionnaire will need to indicate: full name, contact details, date of birth, years of birth of children (if any), marital status, index, etc.

The card has an unlimited period of use, having bought it once, you will enjoy discounts and bonuses for many years.

After one day, the card will be activated and 100% ready for use (in some cases, the activation time may be slightly longer if you received the card in a recently opened store).

It should be noted that the geography of presence is expanding very rapidly, bringing the number of Lenta chain stores closer to the number 200 .

Rules for using the "Customer card"

A plastic card from Lenta is not a bank card, it has an individual client number for registration in the accounting system.

The card is not personal, it can be used by all family members at the same time.

The information entered in the questionnaire is not subject to disclosure and is completely confidential.

The design of the card can be changed at the discretion of the company, while the legal force of the plastic will remain the same.

It is not allowed to issue and use more than one bonus card per customer.

To receive discounts on the card, be sure to present it before paying for the purchase. An alternative would be electronic media with mobile application "Lenta" .

In case of loss (damage, theft) of the card, be sure to notify the employee at the counter. The card will be blocked upon presentation of an identity document.

Social program from Lenta

If you belong to the preferential category of Citizens (the list is attached below), then you have the right to receive an additional discount from 3 to 8% from the value of the goods.

The "Social Program" contains more than 90 items of goods that are covered by this benefit. A special sticker will be attached to your card.

"Social goods" will be marked with a special price tag.

"Social discount" can receive the following category Citizens :

  • Citizens of retirement age;
  • Disabled persons of any group;
  • Mothers are single;
  • labor veterans;
  • Participants in hostilities, blockade;
  • mothers and fathers of many children;
  • Liquidators of the accident at the Chernobyl nuclear power plant;
  • Owners of the Social Card of Sberbank;
  • Guardians of minors with disabilities;
  • Social categories of the needy, directed by the city administration;
  • IDPs and forced refugees.

More recently, an action was held in St. Petersburg, where for every 1000 rubles spent on purchases, 100 points were given.

Having accumulated points (the promotion lasted almost a month), it was possible to exchange them for a discount, when converting: 1 point = 1 ruble .

Hypermarkets "Lenta"- this is the place where you can easily find your favorite products, household goods, items for the comfort of your home, accessories and even household appliances. The diversity of the assortment is breathtaking, the goods surprise with their low cost, and discounts and promotions are pleasing to the eye. Incredibly, you can save even more at the Lenta hypermarket chain if you purchase one of the store's discount cards.

The Lenta hypermarket card provides a unique opportunity to purchase purchases for promotions and seasonal sales, as well as participate in special programs and prize draws. It operates throughout Russia where Lenta hypermarkets are present.

Loyalty card

It can be purchased at the checkout of the Lenta hypermarket. It provides discounts on absolutely the entire range of the store. In addition, with the help of this plastic, you can participate in the following promotions:

  • purchase purchases with a discount of up to 30%;
  • participate in special promotions for seasonal goods;
  • participate in the bonus program;
  • take part in drawings of valuable prizes.

The Loyalty Card is not a payment card and is accepted only in Lenta hypermarkets. It has no expiration date.

Gift card

Gift card "Lenta" is an excellent and convenient find for those who do not know what to give as a gift. After all, the store has a huge range of goods. The hypermarket will be interesting for both adults and children, both men and women.

To save the time of buyers, gift cards are sold at a special cash desk, which allows you to quickly, without waiting for your turn to purchase it.

Everyone sets the face value or value of the gift independently, the main thing is that the amount is an integer, without kopecks. The maximum amount of a gift card for an ordinary buyer is 50,000 rubles, for a wholesaler or a legal entity - 100,000 rubles.

You can pay for the purchase of such a gift in any convenient way:

  • in cash at the cash desk of the store;
  • bank transfer (for a legal entity);
  • non-cash payment.

The Lenta gift card has an expiration date, it is equal to 1276 days (about 3.5 years) from the moment of activation.

Benefits of this gift:

  • it is easy to use it by buying any purchases in the Lenta hypermarket;
  • the card is not personalized, which means that it can be re-gifted or given to someone close to you;
  • for the convenience of customers with gift cards in hypermarkets, separate cash desks were installed;
  • the denomination is set by the buyers independently;
  • if the plastic is damaged, it is easy to restore it, for this you need to contact the information desk in the store. The cost of the procedure is 10 rubles.

Card Features:

  • The card can only be used once. If the amount in the check is more than the one on the card - the difference will need to be paid in cash or by bank transfer at the checkout, if the amount in the check is less than the one on the card - change is not issued;
  • if you have several "Lenta" gift cards - they can be summarized in one check;
  • when making purchases with a gift card, you must have a loyalty card with you.

Social card

Another of the hypermarket cards line is social. It provides additional discounts (from 3% to 8%) on socially important goods.

To use this program, you need to get a special sticker at the information desk in the store.

Who can participate in this program:

  • Large families;
  • Disabled persons with a certificate;
  • Participants in hostilities;
  • single mothers;
  • blockade;
  • Guardians of minors with disabilities;
  • Socially unprotected segments of the population;
  • labor veterans;
  • Refugees;
  • People of retirement age.

The shopping list for this program includes more than 80 items. A complete list of products and goods can be found at the information desk.

Children's social card

It is valid only on the territory of St. Petersburg. This program provides discounts on certain products for children. In the store, products that are eligible for this promotion are marked with a special sign.

For convenience, there are special cash desks in stores that serve such programs.

How to purchase a card

A permanent customer card can be purchased and paid for at the checkout in any of the Lenta hypermarkets. The cost should be checked with the sellers. It has no expiration date, and it is allowed to use it in all stores of the network.

How to register and activate

After purchasing the card at the checkout, it must be registered.

For this, there are special information stands in the store. Here you need to fill out a form, indicating your personal data and contact information. Do not worry that someone will be able to take possession of your personal information, because the Lenta company gives guarantees of non-disclosure of personal data.

Activation occurs within 24 hours from the moment of registration.

How to check bonuses

During the period of promotions and special discounts, bonuses fall on the Lenta loyal customer card after a purchase. They, subsequently, can be paid for the following purchased goods. The exception is tobacco and alcohol products.

Points can be used to pay for part of the purchase or the entire product. If the bonuses on the card are less than the amount in the check, the difference is paid in cash or by bank transfer, if the amount of bonuses is greater, the difference remains on the card.

You can check your card balance in the following ways:

  • when buying goods on the check there is information about the amount of bonuses;
  • the number of accrued bonuses can be found at the cashier or at the information desk in any network store.

Personal Area

On the website of the company "Lenta" there is a service "Personal account" ( www.lenta.com). By registering in it, you can find out the number of bonuses on the card, view discounts and promotions available to the client.

At some points, the service may be temporarily blocked on the site.

Mobile application for smartphone:

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