How to register a tape card for accumulating bonuses. Privileges for buyer cards of the Lenta. birthday discount ribbon


The Lenta company has been operating on the market since 1993 and has thousands of stores throughout the country, its client program is recognized as one of the best, as it really helps customers save on purchases.

Benefits of the Lenta store card

Discounts on the Lenta discount card apply to all products in stock. Participation in the client program provides a number of beneficial opportunities:

  • accumulate bonus points and pay with them for purchases;
  • participate in prize draws;
  • buy goods from the catalog at discounts up to 30%;
  • receive discounts as part of seasonal offers and weekly promotions.

To do this, you just need to get a discount card in Lenta. The whole process will take no more than ten minutes. The card is valid in all stores of the network for an unlimited amount of time, that is, having received it once, it will not be necessary to renew it annually.

The procedure for issuing a Lenta card

It will not be possible to issue a card via the Internet, this can only be done personally in one of the stores of the network, and you only need a passport.

To obtain a Lenta customer card, you need to contact the store employee at the information desk, present your passport and fill out a short questionnaire. Do not be afraid to indicate personal data, as the store guarantees their safety and non-disclosure. To save time, you can fill out the questionnaire in advance by downloading it on our website:


For the completed questionnaire, 150 gift points are awarded: 50 as a greeting and 100 for agreeing to receive promotional information by phone or e-mail. Lenta card bonuses are calculated according to the "1 bonus = 1 ruble" scheme and are accrued within 24 hours after the client's registration. This offer is valid relatively recently - since September 2017 when purchasing a Lenta hypermarket card.

What is the price


For an individual, getting a Lenta store card will cost 200 rubles, for individual entrepreneurs and legal entities there is another offer called "" with a cumulative discount system.

It is currently impossible to get a Lenta card for free. But taking into account constant promotions and discounts, its cost will pay off in one or two trips to the store. In addition, the card is not named, so you can buy one for the whole family and use it if necessary and even give it to friends and acquaintances.

Terms of use


  1. The card is not a bank, payment or credit card.
  2. The cards may have different designs, but have the same legal effect.
  3. The activation period is one calendar day from the date of transfer of the completed questionnaire to the store employee at the information desk.
  4. The validity of the card is unlimited, but the company reserves the right to change this condition at any time.
  5. One customer can only have one card.
  6. To receive discounts on goods, the buyer must present his card to the cashier before paying for the purchase.
  7. In case of damage, theft or loss, the buyer must inform the store employee at the information desk.
  8. If the card is lost, it must be blocked.
  9. When changing personal data, it is necessary to inform the store employee of the new data in order to make changes to the buyer's personal card.
  10. The Company is not responsible for losses incurred in connection with the use of the cards.

It should be noted that Lenta collects personal data about its customers not only to analyze and distribute advertising information, but also to be able to contact a buyer who has lost a card or a damaged (lost) card and bonus balance on it.

Many hypermarkets create their own permanent loyalty programs. To receive the benefits of these promotions, confirmation of participation is required - a plastic card. Most often, it provides an opportunity to receive discounts and participate in other promotional events. Lenta is a large retail chain of hypermarkets. She has her own bonus cards for regular customers. To get it, you need to perform certain actions.

How to activate the loyalty card "Lenta" in the store?

To make more profitable purchases, you can become a member of the program directly at any network store. For this you need:

  • Find an information desk in any store;
  • fill out a questionnaire;
  • pay the fixed cost of the card.

The questionnaire must contain such data as full name, date of birth, telephone number and address of residence. The rest of the items are optional. Payment is made once. After that, the cardholder becomes a full participant in the promotion and can receive discounts on certain groups of goods.

How to register a card online via the Internet on the store's website?

Making a full registration without leaving home is not provided. You can only fill out the application form in advance by downloading it from the Internet. To do this, you need to go to the website of the online store https://www.lenta.com in the loyalty card section and print out the questionnaire. The completed version will have to be taken to the nearest hypermarket to the information desk and pay for the receipt of the card. Only after that will it be possible to receive a discount on purchase.

How long does it take to activate a card?

The card is activated after sending the questionnaire with filled in personal data to the employee in any of the stores. The duration takes about one day from the receipt of information.

How to check if a card is registered by number?

Verification can be done in two ways. The first is to contact the employees of one of the hypermarkets and provide the number indicated on the card to check it. The second is to call the company's single information center to provide information. There is no verification, as well as registration, through the site.

It is very profitable to become a member of the Lenta hypermarket loyal customer program. After spending a few minutes to fill out the form and a small amount for payment, you can get a big discount in the future and save a lot on purchases.

With the Lenta Loyalty Card, you can make purchases with a discount of up to 70% and accumulate bonuses. How to find out how many points are on the ribbon map? What to do if the card is lost?

The Lenta store offers to issue a discount card to its customers. What is its benefit? The cardholder will receive a 5% discount on all store products and up to 30% discount on products from the current catalog, which changes every two weeks. Having received it in your hands, you automatically become a member of the bonus program. Now you can exchange your accumulated points for selected products.

What does the Lenta map look like?

The first points will be credited to each new member within 24 hours after the card is issued. By indicating your contact details (phone and/or e-mail) in the questionnaire, you will receive the first 150 points as a gift for getting to know each other, of which:

  • 50 points as a sign of welcome;
  • 100 points for agreeing to receive information from the store.

Keep in mind that you can use gift points within 31 days after being earned, after which they will expire. 1 point = 1 rub.

You can dispose of the discount card the very next day after receiving it. You will find out the amount of the discount from your first purchase with a card at the checkout. From now on, you will start accumulating points.

How to get a Lenta store card

You can apply for a card on any day of the week at a convenient time. To do this, you need to come to any hypermarket of the Lenta grocery chain and contact the cashier or go to the staff on duty near the information desk. They will offer to fill out a questionnaire and pay for the card. From 09/01/2017, its cost is 200 rubles.

In the application form, please indicate:

  • FULL NAME;
  • Contact details;
  • your date of birth and children (if you have any);
  • residential address;
  • contact information: phone and/or e-mail

You can fill out the application form without leaving your home. There is such an opportunity on the official website of the Lenta store. After writing all the necessary information, print it out and take it with you when you go shopping again. By becoming a member of the bonus program, you can qualify for very good store discounts.

During the sales period in the "Lenta" discounts can reach 70%

How can you earn points

Points will be gradually added after each purchase of those goods that are within the framework of current promotions, for example:

  • promotions (change weekly);
  • seasonal offers (have a longer validity period), etc.

It is worth bearing in mind that during each promotion you can collect an unlimited number of points, but all of them will have a limited validity period. Don't forget to pay for your purchases on time!

You can see what promotions are currently in effect at the information stands of the store, look at the current catalog or go to the official website of the Lenta store, not forgetting to indicate your locality. There are different promotions in different cities.

The store has a program that applies to citizens of the privileged category:

  • pensioners;
  • disabled people;
  • labor veterans;
  • large families;
  • participants in the Second World War, etc.

They can count on special discounts (from 5-8%) and bonuses when buying essential goods.

You can find out about the number of points on the card:

  • at the seller-cashier, presenting him a card;
  • having received a cash receipt, you will be able to see on it information about the cost of the purchase and the number of valid points on your card (if you presented it to the cashier when purchasing);
  • address this question to the employees near the information stand;
  • You can clarify information about the number of points and for how long they will be available for use by calling the Lenta call center: 8-800-700-41-11 (free calls within Russia);
  • after each purchase, an SMS about the status of the bonus account will be sent to the phone number that you specified during registration.

Card holders can purchase goods with big discounts

What to do next with points

Points can be accumulated and used in any Lenta supermarket.

No matter which store you shop at, all points you purchase are added together. If desired, they can pay for purchases within the period specified in the conditions of the promotion.

Accumulated bonuses can be used as a discount on purchased goods in the amount of up to 99% of the check amount.

Important:

  1. They cannot be exchanged for alcoholic beverages, tobacco and tobacco products.
  2. They do not apply to products with the maximum current discount.

If the value of your purchase exceeds the number of points you have earned, you will need to pay the difference. You can do this in any convenient way: by bank or gift card, in cash.

Bonus points on the card will be available for use all the time the promotion lasts. Even if you lose it, then, having restored it, you can continue to save it and then exchange it for goods.

How to restore the "Tape" card in case of loss

If you have lost your loyal customer card, it is advisable to go to the store as soon as possible to block it. You will need to file a missing persons report. You must have an identity document with you. Can I recover a card from home? Yes, by calling 8-800-700-41-11 you can block it and leave a request for a new one. After that, you can get a new card with saved bonus points in one of the shops.

Multifaceted Loyalty Card Lenta - discounts from a huge hypermarket! St. Petersburg company "Lenta" continues to expand - geographically and internally, replenishing the range of products. Every day there are several discount promotions running at the same time, and you are still satisfied with the rounding discount? Enough tolerating this!

What does the card give?

Four advantages over ordinary people:

  1. It opens unlimited access to all promotions of hypermarkets. With a discount of up to 30% (and sometimes up to 60%), you can buy bouquets, coffee, fruits, honey, and more (depending on the current program).
  2. Permanent discount for any goods, except for "365 days" - 5%.
  3. In addition, during some promotions, the loyalty card is replenished with bonuses (a kind of cashback - the ratio to the ruble is 1: 1), with which you can pay for 99% of the purchase. That is, you can’t visit Lenta without money at all - you still have to have some kind of trifle in your pocket. You can always check the points at the cashier or on the hotline.
  4. Only owners of the main bonus card can purchase additional gift cards. The latter are purchased from the cashier for an arbitrary amount (from 10 rubles to 50 thousand), they are valid for 3.5 years, and come into force 2 days after the purchase. They are not registered, they are not tied to a specific person, they can even be issued to a company, individual entrepreneur, and other legal entities (in this case, the cost limit is 100 thousand).

How to get a card

The cost of any loyalty card, regardless of color and picture, is from 0 rubles during special promotions to 200 rubles during normal times. Issued by the cashier. Before you receive the accompanying questionnaire, you will already have 150 points (the same amount of rubles): 50 - gratitude for the purchase, 100 - exchange for a phone number. You can spend them in a month.

There is no discount for a phone number. But! The received card can be scanned (or entered a number) into Android Pay or a similar program for Apple and use its digital version from your smartphone, which is always with you.

How to register, activate

When buying a Lenta discount card, you must fill out a paper questionnaire.

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