In large cities, you can choose to open your own club as a profitable business. This type of business will require significant investments at the initial stage, the cost of which will vary depending on the chosen concept. How to open a club, what should you especially pay attention to in order for it to be profitable?

What will your club concept be?

Before opening a club, first study the market of existing clubs in your region. Analyze what these clubs have and what they don’t. What programs are held, what is popular. Collect all the pros and cons.
Pay attention to the audience who visits the establishment, what age they are, and social status.

If you decide to work with a specific audience, then you can conduct a survey among them about what they lack and what they would like to see in the new club.

When deciding on the concept of club positioning, first study their classification:

1. Clubs for youth and students. Such establishments generally have inexpensive entrance, sometimes even free, and prices on the menu and bar are the same as in an inexpensive restaurant. In such a club, the bar will have a lot of beer, cocktails, and inexpensive alcohol.
2. Clubs for a respectable adult contingent, respectively, here the pricing policy is much higher and the entertainment program is more interesting. Relying only on this contingent, you can go broke, if not a large layer of the rich population suddenly decides not to come.
3. Clubs for a specific audience with specific interests. These include clubs for people of non-traditional sexual orientation, strip bars and other sexual orientations.
4. Thematic clubs, stylized according to themes, affecting national cultural traditions, such as the East, Africa, Europe, etc.;
   according to musical preferences, such as a retro-style cafe, jazz or rock;
   clubs with a specific dance direction, such as popular social Cuban dances - regenton, salsa, bochata, merengues, or a format where Argentine tango is danced.
5. Dance floors opening on the beaches in summer.

Determine the club's specialization and target audience.

Features of choosing a room!

The club needs a location outside a residential building so as not to disturb anyone. There must be convenient access roads and parking space. The ideal room size is 300 sq. m.

The club should have a large dance floor and stage, because people mainly come to the club to dance; high ceilings, which creates more free space, especially with a full club, are a salvation.

When developing the design, it is necessary to take into account that the club is mostly dimly lit and dark. Therefore, wall decor should be done with backlighting, with a reflective coating or shimmer, or covered with a simpler coating that will not be noticeable at all in the light of spotlights.

Usually clubs have VIP areas that are more comfortable.

The thoughtful design of the room, the format of lighting and music, even the uniform of the service staff - everything creates the atmosphere of the club.

What kind of staff is needed?

Typically, when a club is formed, staffing is assigned to the person who will manage the club. First, you will need a manager, an accountant and a lawyer who can organize the recruitment of personnel.
You will need administrators, an art director, waiters, cooks, a dishwasher, bartenders, security, and a cleaning lady. These are the main personnel that should be on staff.
Further, for the entertainment of visitors there should be presenters, DJs, creative groups, dancers.
It is advisable that the staff also include dancers, a DJ and a presenter.
If your club does not plan show programs every day, then it is not profitable to keep a presenter on staff. In this case, a DJ and dancers are enough.

Creative teams are also invited only for program days.
For a varied program, stirring up the interest of the public, you can invite various freelance DJs, as well as artists.

Menu map and bar!

If your club is ordinary, without stylizing the culture of other nations, then the menu card mainly contains traditional snacks, salads and drinks. But still, the kitchen should stand out from other establishments in some way. The difference may be in the original design of the dishes, as well as the dishes from the chef. An experienced barista is needed, since a bar is the most important source of income; the ability to prepare signature cocktails is necessary, and perhaps even show bartenders.

How to open a club: profitability and payback!

Basically, the club receives its main profit from Friday to Sunday. During the week there are significantly fewer visitors. To ensure that the spaces are not empty, it is worth considering in your marketing how leisure time will be filled during the week.
In addition to the main dance programs, the club can offer karaoke and billiards services.

Payback depends on how to open the club, what the costs will be and the club’s further pricing policy. Basically the average is about 1 year.

How much can you earn from club activities?

Approximate calculations for capital clubs could be as follows:
Clubs for young people with inexpensive prices on average from $50,000-$65,000
Clubs are specific in theme, then the profit there is below $25,000-30,000.

Club business is a creative creative business! Here you need to be aware of fashion trends in music, entertainment for the public, and be able to amuse, surprise, and attract. Usually people are drawn to everything new, so the lifespan of the club is not too long unless its activities are transformed.

Therefore, look for a professional art director who can constantly be creative in your entertainment.

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The restaurant manager performs the following functions:

Manages the financial activities of the restaurant:

Controls the work of the accounting department (payment of bills, payroll, cash balance, etc.).

Signs bills.

Controls cash flow and sales level.

Controls wage payments.

Controls the expenses of the enterprise.

Conducts administrative work:

Draws up current trade and administrative plans.

Develops and organizes reporting systems for the implementation of planned economic indicators (sales volume for individual assortment items; sales volume per waiter/bartender and per team; average check per guest, average check per table; average check from total sales per waiter/bartender and per team; cost standards for the kitchen and bar, etc.).

Compiles required written reports.

Reports to the founders (investors).

Analyzes submitted reports from subordinates.

Carries out correspondence with business partners.

Manages HR work:

Carries out hiring and dismissal of personnel.

 Conducts briefings.

Organizes trainings for staff.

Organizes personnel certification and activities to improve their qualifications. - Forms a personnel reserve.

Carries out personnel changes.

 Supervises the work of staff.

Approves the internal regulations of the enterprise.

Draws up work schedules for shifts and vacations.

Maintains production discipline among employees.

Monitors the correct use of disciplinary procedures.

Improves the reward system - material and moral incentives.

Forms corporate culture of personnel.

Conducts meetings with staff.

Imposes administrative and material penalties on personnel.

Manages marketing:

Manages the marketing activities of the enterprise (studying guests, analyzing advertising effectiveness, studying competitors and suppliers, etc.)

Plans and organizes events to create a brand and promote restaurant services on the market.

Analyzes the possibilities of diversifying the restaurant's activities.

Provides operational management:

Production;

Service;

Maintenance;

 Sanitary condition

Safety.

Responsibility:

The restaurant manager is responsible to the founders (investors) for the profitability of the enterprise - increasing the share of profits and reducing the share of costs, and for his reputation.

For the implementation of the trade and financial plan of the enterprise:

Revenue plan.

Plan of direct costs for the purchase of products and liquors.

Plan of costs for remuneration of personnel.

Cost plan for repairs and equipment of premises.

Cost plan for additional purchase of small equipment.

For organizing the work of services and departments of the enterprise:

HR service.

Accounting (chief accountant, chief cashier, calculator, senior storekeeper). - Purchasing services.

Production workshops (kitchens).

Bar.

Service organization services.

Banquet service.

Engineering, technical and operational services.

Administrative office.

For attracting guests to the restaurant:

Organization of sponsorship and representative events.

For the development of the enterprise:

Development and updating of the range of main, auxiliary and special menus.

Organization of project teams to implement development programs with the participation of all departments and services of the enterprise.

Country support:
Operating system: Windows
Family: Universal Accounting System
Purpose: Business automation

Night club program

Main features of the program:

You will have a single customer database with all the necessary contact information

To identify clients, you can use personal and impersonal club cards

You can also give your clients comfortable bracelets

You will be able to see your browsing history for any day and for any client

The program will retain the history of all sales for any day, so that it is possible to build visual analytical reporting

You will be able to use various equipment to increase the productivity of your organization

A check and other various documents can be generated automatically by the program

Employees' piecework wages can be calculated automatically

You will be able to keep full financial records: post income, any expenses, see profits and view various analytical reports

Convenient warehouse accounting will help you see the exact balances of any product or raw material in any warehouse

A whole range of management reports is provided for the director, which will help analyze the organization’s activities from different angles.

Integration with the latest technologies will allow you to shock your clients and deservedly gain the reputation of the most modern company

Reliable control will be ensured by integration with cameras: the program will indicate data on the sale, payment received and other important information in the captions of the video stream

A special program will save a scheduled copy of all your data in the program without the need to stop working in the system, automatically archive and notify you when it is ready

Reserve
copying

The scheduling system allows you to set up a backup schedule, receive important reports strictly at a certain time, and set any other program actions

Ultra-sophisticated sales organizations can even commission “facial recognition.” The program will recognize the buyer when entering the store or at the checkout

You can quickly enter the initial data necessary for the program to work. This is done using convenient manual data entry or import.

The program interface is so easy that even a child can quickly figure it out.

We have completed business automation for many organizations:

Language of the basic version of the program: RUSSIAN

You can also order an international version of the program, into which you can enter information in ANY LANGUAGE of the world. You can even easily translate the interface yourself, since all the names will be placed in a separate text file.

In the modern world, it is necessary to automate any business. Only automation will give control over the business. Only with the help of the program can you maintain order in the organization. Nightclubs are not left out. This page will present the nightclub program.

Control of the club begins with control of its guests. This is not only face control, it is control of the goods sold to each client and payment for these goods. The program for the club can organize this control in different ways. The most advanced method is when each client is given some means of identifying him at the entrance. This is usually a barcode card or a bracelet. The club app will provide each bracelet with a unique number. This number will only be associated with this visitor to the entertainment establishment for the duration of the guest’s current visit. Therefore, if there is such automation of clubs, it will not be necessary to maintain a client base by assigning an identification number to each one.

So, when the client received a club card or bracelet. He goes into the establishment and rests. When he needs to purchase something, such as drinks, he gives the bartender or waiter his bracelet. The club program attaches all purchases to this bracelet or card. This club system saves service personnel from working with money and deprives them of the opportunity to steal! Nightclub personnel management will also contain bonuses and rewards for those employees who performed the best in the reporting month. Managing clubs is not an easy task, so you need to approach it correctly!

And the club’s financial accounting will be carried out by a trusted person. You can accept money from visitors in different ways. At the entrance, someone asks to credit a certain amount to the card issued by the application in the club. And most club-type establishments ask the guest to pay upon leaving. Using a card or bracelet, the club’s work program will show how many and what kind of goods the visitor ordered during his stay in the establishment. Also, the club software will automatically calculate the total amount to be paid. Nightclub accounting will definitely deduct the down payment if you asked the guest to make it upon entering the club. Club automation can mark payments from clients both in cash and by bank card. The club management system, at the client’s request, issues a printout of purchased goods.

The nightclub system for particularly demanding clients is equipped with expensive features. For example, a facial recognition system may be introduced. In this case, face control in the club will be supplemented by computer technology. The nightclub automation program will allow you to mark any guest as unwanted, so that the security will not let him through another day. Also, the control of the nightclub will have the opportunity to add any comments to the unwanted guest, for example, the reason why the establishment will no longer allow him onto its territory. Face control of nightclubs will move to a new level!

The club's software will also keep basic records of items. You will be able to fill out the product range that will be sold in the club. Nightclub management will not store all goods in a general list, but will be able to classify them into groups. The club control program also works with the kitchen. You will be able to make calculations for complex dishes so that the club management program itself calculates the required number of ingredients.

The club control program is provided free of charge for informational purposes. Club management can be downloaded for free as a demo version. With the help of our specialists, the nightclub application will change its functionality according to your desire. You will be able to receive a high-quality software product adapted to your business. And this will undoubtedly be modern club management!

The program can be used by:

Video programs for club accounting

By watching the following video, you can quickly familiarize yourself with the capabilities of the USU program - the Universal Accounting System. If you do not see the video uploaded to YouTube, be sure to write to us, we will find another way to show the demo video!

Anatoly Wasserman presents the new version 5.0 of the USU program

In addition to the opinions of ordinary users about the USU program, the opinions of experts are now presented to your attention. Anatoly Wasserman was born on December 9, 1952. Graduated from the Odessa Technological Institute of Refrigeration Industry, majoring in engineering. After graduation, he worked as a programmer. Then - a system programmer. He first appeared on screen in 1989 in the club “What? Where? When?", then - at the Brain Ring. In the television “Own Game” he won fifteen victories in a row in 2001-2002 and became the best player of the decade in 2004. Five-time champion of Ukraine in the sports version of “Own Game”. Four-time champion of Moscow in the sports version of “My Game”, bronze medalist of the same competition, silver in 2017. Silver medalist of the “Connoisseur Games” - the World Games of Connoisseurs - 2010 in “Your Game”.

Alexander Druz about the Universal Accounting System

In addition to the opinions of ordinary users about the USU program, the opinions of experts are now presented to your attention. Alexander Druz is the first master of the intellectual game "ChGK". He was awarded the Crystal Owl prize six times as the club's best player. Winner of the "Diamond Owl" - a prize for the best player. Champion of the television version of the Brain Ring. In the television program “Own Game” he won “Line Games”, “Super Cup”, won the “III Challenge Cup” with the team, and set an absolute record for performance in one game. Author and presenter of intellectual games and educational programs on various TV channels.

Maxim Potashev on the effectiveness of the USU program

In addition to the opinions of ordinary users about the USU program, the opinions of experts are now presented to your attention. Maxim Potashev - master of the game “What? Where? When?”, four-time winner of the “Crystal Owl” prize, twice world champion, three-time Russian champion, six-time Moscow champion, three-time winner of the Moscow Open Championship in the game “ChGK”. Based on the results of a general audience vote in 2000, he was recognized as the best player in the entire 25 years of the elite club’s existence. 50 thousand viewers of the program voted for the candidacy of Maxim Potashev. He received the “Big Crystal Owl” and the main prize of the anniversary games - the “Diamond Star” of the master of the game. Member of the board and since 2001 - vice-president of the International Association of Clubs. By profession - mathematician, marketer, business coach. Graduated from the Faculty of Management and Applied Mathematics, taught at the Department of General and Applied Economics at MIPT. In August 2010, he was elected president of the All-Russian public organization “Russian Sports Bridge Federation”. He heads a consulting company that helps various organizations solve problems related to sales, marketing, customer service and business process optimization.

Sergey Karyakin about tactics in business

In addition to the opinions of ordinary users about the USU program, the opinions of experts are now presented to your attention. Sergey Karyakin. At the age of 12 he became the youngest grandmaster in human history. Included in the Guinness Book of Records. Won the Candidates Tournament. Winner of the FIDE World Cup. World champion in rapid chess, world champion in blitz. Honored Master of Sports of Ukraine. Honored Master of Sports of Russia, Grandmaster of Russia. Awarded the Order of Merit, III degree. Member of the Public Chamber of the Russian Federation of the VI composition. Repeated winner of children's and youth world and European championships. Winner and medalist of a number of major tournaments. Champion of the XXXVI World Chess Olympiad as a member of the Ukrainian team, silver medalist of the Olympics as a member of the Russian team. He showed the best result on his board and received the first individual prize (on board 4). Champion of Russia with the best result on board 1. World champion in the Russian national team. World Cup semi-finalist. Winner of a number of international tournaments.

Possibilities for monitoring and managing a nightclub

♦ Capital investments in a nightclub: 778,000 rubles
♦ Project profitability: 22%
♦ Payback period: 17 months

With the current fast pace of life, the need for quality rest is becoming increasingly important. Residents of big and small cities want to spend time in a pleasant environment after hard working days, listening to good music and socializing.

For this reason, opening a nightclub is a promising business idea.

In order to plan the activities and development path of the project, it is necessary to draw up nightclub business plan.

This matter can be entrusted to professionals. However, strangers cannot fully understand all the ins and outs of your business.

Therefore, it is better to do it yourself. It's okay if you haven't done anything like this before.

Study the proposed standard plan for a nightclub and create your own according to this scheme.

Nightclub business plan: planning

Project Summary

The summary of the nightclub business plan must indicate who, where and why decided to open the company. You need to answer the questions as briefly as possible: 5-7 sentences. You can expand on this topic in more detail later.

The goals of opening such an establishment may include the following:

1. Satisfying the needs of residents of the city of N for the existence of a place for recreation and dancing, which provides services at night and at reasonable prices.
2. Organization of a nightclub with a high level of profitability.
3. Receiving profit from activities.

You need to return to the goals specified in the club’s business plan from time to time so as not to lose track of the project’s development.

Marketing plan for the development of a nightclub

Market Review:

Reviewing the existing entertainment and leisure market is a top priority.

To get a complete picture of development potential, an entrepreneur must answer several questions in a business plan:

1. What is the level of competition in the selected city or region?
2. Which nightclubs are the most popular and why (special features, themes, discounts, promotions)?
3. Who will be the main clients of the establishment (gender, income, occupation)?
4. What would be the best location for a nightclub?

Target group:

The public visiting nightclubs is very diverse.

Therefore, accurate data for a business plan can only be obtained for a specific type of establishment. On average the indicators are as follows:

• age: 15-35 years;
• income: average and above average;
• occupation: students, office workers, businessmen;
• men and women in approximately equal proportions.

Competitive advantages:

As a rule, any city already has operating nightclubs.

To stand out among your competitors, you need to analyze their activities and determine a list of advantages that will favorably highlight the future nightclub against their background.

Opening costs (indicative list)

These are minimum estimated expenses.

To draw up a ready-made list and the cost of the necessary expenses for a nightclub, you should use the tables that are included in a separate application of the business plan.

...the list does not include the purchase price of the premises, since we are considering an example with its rental.

Therefore, the numbers are indicated in another section of the business plan, called “monthly expenses.”

№	Name	Price, rub.)
	Total:	RUR 777,230
1.	Paperwork, business plan preparation	28 000
2.	Repair and decoration of premises	300 000
3.	Lighting equipment:	178 730
	"Central"	91 500
	Scanner	30 500
	Rotating head	42 700
	Strobe	6 100
	Smoke car	4 880
	Disco ball	3 050
4.	Musical equipment	90 500
5.	Furniture	120 000
6.	Dishes	60 000

Financial section of a nightclub business plan:

Monthly expenses

Monthly expenses for maintaining a nightclub business plan may include:

• The cost of renting the premises.
• Payment of taxes and documentation costs.
• Payment for advertising.
  It should be especially actively financed before the opening and in the first months of the establishment’s existence.
  But even after reaching a level of stability, there should be advertising.
• Staff salaries are on average about 35% of revenue.
• Consumables (dishes, cleaning products, office supplies, ingredients for the bar and kitchen).

Watch this video to learn how to properly manage a nightclub!

Nightclub revenues and payback

To calculate the club’s return on investment in a business plan, it is worth considering that the main flow of clients is recorded on weekends and holidays. There are about a hundred of these per year, and in this case one should expect 70% of the club’s occupancy.

If the “average visitor” check is 650 rubles, for this period alone the revenue will be 9,500,000 rubles. The total for the year is approximately 15,500,000 rubles.

With the deduction of monthly expenses, the net profit for the year will be from 2,759,500 rubles.

Thus, the profitability of the establishment will be at the level of 22%, and the payback period will be 17 months.

Opening your own business is hard anyway. But there is no greater pleasure than working for yourself while doing what you love.

If a purposeful and persistent person sets a goal for himself, he will definitely achieve it. And the best way to design this goal would be a detailed nightclub business plan. An entrepreneur who is ready to pay due attention to it, who will invest all his strength in the development of the project, is guaranteed to achieve success.

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