How information affects a person. Information influence on a person: ways of ensuring information security in the modern world. The main sources of influence of information on a person


The first lecture of the project Teach good things from the course "Information security of the individual in an aggressive mass culture" (14+). It was read out at the Sober meeting in Taganrog in May 2017.

The impact of information on a person

A person in his decisions and actions always proceeds from his worldview. The way he imagines the world around him influences his behavior. You think that the world is cruel and the people in it are evil - you will treat others accordingly and receive the same feedback. You think that the world is an exceptionally beautiful and bright place, you will always walk around with a smile on your face until you meet someone who considers the world evil. Therefore, of course, we must maintain a positive attitude, but assess the situation as objectively as possible, taking into account both positive and negative aspects. The more objective and holistic your ideas about the world around you are, the more clearly you will imagine the consequences of your actions, and accordingly, you will be able to predict the situation with a greater degree of certainty.

At the same time, we perform many actions in our life not as a result of conscious volitional actions, but, as they say, on the machine. In such cases, we are controlled by our subconscious, which relies on already formed stereotypes and patterns of behavior, and we can say that at these moments we act unconsciously, without thinking, but simply practicing habitual behavioral programs. But before we get to the bottom of where these behavioral programs come from, let's define what it means to "live mindfully."

The word “mindfulness”, which is popular today, is understood by many in different ways and is often vague. We offer this image for this word: “To live consciously means to strive to ensure that all your actions bring you closer to your life goals”

Accordingly, it is possible to say that a person lives consciously only when he has formed for himself a certain ordered list of goals and life guidelines and tries to coordinate all his actions and deeds with these goals so that they bring him closer to the realization of his plan. For example, if one of the goals of a person is to maintain and strengthen his physical and mental health, then he will never use alcohol, tobacco and other drugs. That is, in order to live consciously, you need to answer yourself the question: “Why do you live?”, And then always remember this.

Conscious living begins with the answer to the question “why do I live?” and creating an ordered list of goals you want to achieve. If you do not have goals, then you cannot manage yourself, which means that someone else will manage you.

But back to the worldview, which determines the behavior of each person.

Worldview is a set of interconnected and ordered images that reflect our ideas about the world around us. If the worldview is adequate to reality, that is, the picture formed in our head is similar to the real world, then the person behaves adequately. If there is a kaleidoscope and chaos in the head, then the behavior will be in the style of “seven Fridays in a week”.

Ideas about the world around us are formed under the influence of information that comes to us from the outside. In our head, all information is processed and stored in some way, occupying its niche in the same worldview picture. At the same time, in order to better understand the mechanics of this process, the human psyche can be imagined as an interconnected two-level information system consisting of consciousness and the subconscious, in which the subconscious is an analogue of a powerful computer that operates with huge amounts of various data - visual images, texts, sounds, and so on. . And consciousness has much lower information processing capabilities, and it can simultaneously hold a small number of objects. At the same time, consciousness serves as a kind of analogue of the information input-output interface and the operating system, which, in the course of its activity, relies on the results of information processing by the subconscious.

For example, a person learns to drive a car. To do this, he studies the rules of the road for a long time, masters driving - first with an instructor, then himself, focuses on how to properly shift gears, turn, and so on, but at some point this whole process ceases to require any serious strong-willed efforts and largely goes into automatic mode. That is, in order to learn how to drive a car, you need to download a certain amount of information related to this process into your subconscious and gain practical skills.

Similarly, a person learns everything in this world - he perceives a large amount of information, after which he uses it in practice. But the trick is that not all the information that we “download” into ourselves is reliable or useful. And many, in addition, are in the false belief that there is so-called "entertainment content", which should not be evaluated at all in terms of its usefulness or harmfulness, since its influence supposedly comes down only to giving positive emotions or helping to take a break from everyday affairs. . Whether this is true or not, let's look further, and now let's answer the question, what external factors most strongly influence a person's worldview, or what information channels fill his inner world and thereby teach him new behaviors and skills?

The main external factors affecting the worldview of a person:

  • Parents/family
  • School/Institute/Professional area
  • Friends/social circle
  • Media environment (media, TV, Internet…)
  • Other (place of residence, lifestyle, etc.)

Each of these factors plays a huge role in a person's life, but we will focus on the one, the importance of which is increasing every year and, apparently, in the 21st century - the century of information technology - will gradually come to the fore. We are talking about the modern media environment, which is also called "media space". Its main components.

The main components of the modern media space:

  • A television
  • Cinema
  • Music industry
  • Computer games
  • Advertising sphere
  • Other (radio, glossy magazines…)
  • Internet (combines all of the above)

All of these information flows affect the lives of each of us. Even if you completely protect yourself from televisions, computers and radio, their influence will still reach you through friends, acquaintances, work colleagues. Therefore, we must learn to interact with the surrounding media environment, understanding what impact - good or bad - it has on us, and what technologies are used. To this end, we will analyze popular media content, starting with the most significant item - "Television".

Television as the main manipulator of public opinion

In the presented video, an experiment with a Bobo doll and young children is given as an example of the influence of television, but one must understand that the TV affects adult viewers as well.

Psychologist Solomon Asch experiment

In 1951, the American psychologist Solomon Asch conducted a series of simple but very revealing experiments. He seated groups of 8 people in the audience and showed them 2 pictures. One line was drawn on one picture. In the second picture, three lines were drawn, differing in length. It was necessary to say which of these three lines coincides in length with the one shown on the sample. They differed markedly.

The focus was next. In each group of 8 people, only one was actually examined. The remaining 7 were decoys. The subject was told that the purpose of the experiment was to test visual perception. Although, in fact, conformity was studied, that is, the tendency of a person to agree with the opinion of the majority.

The real subject always answered last in line. That is, he had previously seen and heard the answers of the other seven participants. There were 18 attempts in total. And in the first two attempts, decoy ducks gave correct answers. The subject could thus make sure that his eyes did not fail him, and feel good.

But in subsequent attempts, decoy ducks deliberately gave wrong answers in chorus, claiming that two obviously different lines coincide in length. The subject heard 7 such identical answers, which unanimously contradicted what his own eyes see, and then it was the turn of his own answer.

What did the results of the experiment show?

The results of the experiment showed that 37% of the subjects gave the same answer as the group! The experiment showed that a huge part of people are ready not even to believe their own eyes, just to agree with the opinion of the majority. And television in the perception of the audience most often just presents its position as the opinion of the majority, or as an expert opinion, thereby motivating the audience not to think about many issues on their own, but simply to accept the broadcast point of view.

Now let's watch a few more videos that reveal the goals that popular Russian television shows work to achieve. The videos were made at different times and by different people, so they differ markedly in terms of video and sound quality, but they are still united by a single analytical approach.

Unstructured management

As you probably noticed, the term “propaganda” is constantly used in all the videos. What does it actually mean, and is it appropriate to use it?

In fact, the materials of the Teach Good project always talk about unstructured management, but this is done in an accessible and understandable language for a wide audience, for which well-known vocabulary is used, and in particular the term “propaganda”, which implies the management of social processes by disseminating specific information. But let's first understand how the management process can proceed.

Management can be structural, that is, it's like in the army - when there is a boss and a subordinate, and one gives orders and manages the other. The army or any other system with a similar hierarchy is the structure along which information processes flow and tasks assigned from above are solved.

But it is also possible to manage unstructured - by creating such an information environment around the object that will stimulate it to act in the way the customer needs. The simplest example is advertising. She does not directly tell anyone “go and buy such and such a thing”, she acts differently: she creates an attractive image for the product and tries to form a new need in the viewer, the answer to which will be the purchase. There is no order and structure, but a person goes and buys the goods imposed on him.

But after all, it is possible to advertise or promote in society in an unstructured way not only objects, but also behavior patterns, ideas, outlooks on life, life guidelines, values. So, the purposeful and systematic promotion of some ideas in an unstructured way - in the terminology familiar to a wide audience, is “propaganda”, which is carried out by all mass media without exception, although many journalists do not even realize this. Therefore, in order to be well versed in propaganda issues, it is desirable to know the basic provisions of management theory and understand how the processes of unstructured management proceed in society. At the end of the course, we will recommend you a list of books that are useful to read.

You should also try to move on to using the correct terminology. In particular, the media are inherently means of formation and management of public consciousness, and when appropriate, it is better to call them that.

"Doesn't affect me"

Many will say: “Well, what are you, I watched the issue!, Laughed at their obscene jokes, but after that I didn’t go to the tavern and didn’t cheat on my wife. It turns out that your unstructured management or propaganda against me does not work?

Firstly, the fact that you did not immediately go to take on a bottle does not mean that the TV show did not affect you in any way. For example, after watching, a person at least becomes more tolerant of vice, because the natural feeling of indignation and disgust is gradually replaced by humor and the positive emotions associated with it. In addition, information poisoning occurs gradually and imperceptibly. The same ad must be shown to a person many times before they finally make a decision. Likewise, the effect of television in imposing behavior patterns may not manifest itself immediately and with its own specifics, inherent in an individual, because television always works with a mass audience. He is not interested in you personally, he is interested in the impact on society as a whole.

With the help of critical thinking, you can block the identified destructive programs that are trying to impose on you, and protect yourself from frankly degrading content. But in order for your critical perception filters to be constantly active, you need to remember very well that no information passes without a trace and always somehow affects a person. If next time you hear from the TV channel employees that their main task is to entertain viewers, then be sure that these people are simply hiding their destructive goals under the guise of entertainment.

It must be remembered forever that no information passes without a trace and always somehow affects a person.

Information = food

To better understand this, the process of watching a movie, series, broadcast or any other media product can be compared to the process of eating food. No one doubts that food is one of the main factors affecting human health. This influence does not appear immediately - you won’t die from one hamburger and you won’t even notice a harmful effect, but it’s worth introducing fast food into your regular diet, as diseases will not keep you waiting.

An absolutely similar principle of influence is in the case of information that a person consumes. If food affects physical health, then information directly affects his mental and spiritual state.

All products of the Russian TV channel TNT, and many other entertainment TV channels, are poisoned food, these are the same hamburgers that destroy you spiritually, gradually turning you into subhumans, and in the case of young people and children, initially blocking them from becoming full-fledged people. The abundance of vulgarity, perversion, flat humor, cynicism and stupidity are analogues of flavor enhancers that are used in the food industry. It seems to the society that it is only being entertained, while in fact it is being programmed. Let's watch another video on this topic.

In the same way that television promotes alcohol, other harmful behaviors are promoted in the same way.

Distorted stereotypes of behavior formed by modern television:

  • Being vulgar, cheeky, ready for a life of show is the norm.
  • Selfish, “major” way of life is the norm.
  • Mercantile and obsession with money is the norm.
  • The image of a stupid / "fatal", accessible woman is the norm.
  • The image of a reveler striving for a fickle relationship is the norm.
  • Propaganda of vulgarity, shamelessness, perversions is the norm.
  • Promotion of alcohol and tobacco is the norm.

It would seem that since the TV is so bad - refuse to watch it, that's all the "information security of the individual" for you. But not everything is so simple. After all, television poison itself is very attractive. A kind of free cheese in a mousetrap. And other areas of modern mass culture for the most part do not bring anything good.

Therefore, the point is not to remove the TV box from home and start consuming similar content from the Internet, but, firstly, to learn to distinguish good from bad, and for this you need to know about the impact of information on a person and be able to identify real the goals that such media content works to achieve, and secondly, you need to want to remove the bad.

It's like giving up alcohol and tobacco - it seems to be nothing complicated, just stopped buying them and poisoning yourself with poisons, no one forces you, but, as practice shows, this "want" is not at all easy. The problem is that in the head there are already a large number of models of perception and behavior programs formed since childhood through the same TV, and their revision requires time and work on oneself. It is necessary to gradually review and re-evaluate many information blocks that seem so familiar to you that you perceive them as something close and dear, but at the same time you have never really thought about their influence on your life.

We will strive to make you stop wasting your time on all harmful media content, clear your worldview of informational garbage and move on to a conscious life, analyzing in detail in other lectures what modern popular TV series, films, cartoons, musical groups and much more.

The average person spends approximately 6 hours a day watching television, i.e. 42 hours a week and 168 hours a month. This means that about 7 days a month, a person absorbs negative and harmful information. Television every day shows in detail various "graveyard" news, mourning events, disasters, murders, robberies, accidents, crying, forgotten unfortunate old and disabled people, victims of robbers and scammers, their weeping relatives. The spectacle of death, aggression, injustice is regularly introduced into almost every home, every family.

And if we add radio and the media here, then the consciousness is littered with even more negative, unnecessary information and advertising. Newspapers and magazines are full of messages that are written by journalists who are completely unaware of what they are writing about, their main task is to get your attention in order to sell even more newspapers and magazines in order to increase the rating. They publish “sensational news”, which are not confirmed later, but which you are already interested in, then a refutation follows, you again wonder how you need to read what they will say in their defense. You think, well, the journalists have “fucked up”, but, in fact, they just didn’t “fuck up”. They did their job, poured dirt on who they needed, attracted as many readers as possible. Some media often reach the point of informational sadism, when individual journalists almost enthusiastically describe in detail the abuse of the victim by criminals, her suffering and death.

Newspapermen, journalists, television people and advertising specialists adhere to Freud's teachings that the spectacle of violence and death excites the attention and interest of a person most of all, as it satisfies the subconscious complex of Thanatos (Thanatos is the personification of death. Has an iron heart and is hated by the gods. In the subconscious human there are destructive complexes of Thanatos and Eros associated with the desire for violence and sex). If you put pressure on these complexes, psychological protection is removed, a person easily perceives any information.

And how many distortions in the direction of excessive naturalism and the injection of tragedy distinguished the Russian media, especially television, in describing various disasters, hostage-taking and the consequences of an assault, with the death of many people. Such information makes one shudder, and millions of people experience stress.

Most people spend the whole day gossiping and retelling to each other the information that they have learned from rumors or from the media, thereby charging their minds and yours even more with negativity.

But not only the media turn you off the road on the path to your self-improvement, success and prosperity. Often this is done by people who surround you: friends and family. Your relatives, your best friends, despite the fact that you love them very much, can unconsciously become your worst enemies simply by remaining yourself. For example, telling you about how bad the economy is today, about a car accident, with many casualties, about a train that went off the rails, about someone's health problems, about various viruses and infections, constantly reminding you that you can to catch a cold and get sick, because the street is damp and the flu is raging (thus sharpening your attention, on a subconscious level, to the disease) and about who is cheating on whom.

The road to Hell is paved with good intentions.

Many, when talking with their friends and relatives about health, as a rule, talk not about health promotion, but about diseases and their treatment. One can enthusiastically talk about how he is messing with his sores, the other talks no less colorfully about his health problems. Participants in such communication actively radiate the energy of diseases. This energy is as contagious as disease-causing microbes.

Make sure these people don't undermine your life philosophy.

Our task is to be as far as possible from the epicenter of negative information. This means that you do not need to let in negative information about illnesses, victims, catastrophes and various disasters, do not be interested in this, do not worry, do not discuss, in general, ignore it.

Don't walk away from

information, and not let it in - ignore it.

Do not think that by protecting yourself from the outside world with a stone wall, you will protect yourself from unwanted information. This is an illusion. A person who tries to deliberately isolate himself from the world is in constant tension.

If you do not want to have something, you just need not to think about it, pass by indifferently, and this unnecessary will disappear from your life. Throwing out of life means not avoiding, but ignoring. To avoid means to allow into your life, but actively try to get rid of it. To ignore means not to react in any way, and, therefore, not to have.

Imagine that you, waking up every morning, listen to a radio station you hate on the radio called “The World that Surrounds Me”. No need to throw the radio out the window or smash it against the wall, just switch it to another frequency!

Any information that comes from the media, the Internet or from people leaves its mark on the mind, as well as the subconscious of a person. In this article, we will look at scientific data on the impact of negativity on a person. And what to do so that the information does not destroy your life.

The flow of information that literally falls on a person every day, more and more envelops the subconscious of a person. It is our subconscious writes down every 3 seconds like on a tape everything that going around is a scientific fact.

And what pours on a person every day from the media, the Internet and from people? Mostly NEGATIVE: quarrels, theft, violence, alcohol, natural disasters, catastrophes, detective series with murders and deceit, diseases, wars, annoying advertising, etc.

Then the person wonders why he is somehow irritated in the morning and the people around are somehow angry and negative.

There are scientific explanations for this.

Julia Krzyszkowska, Head of the Laboratory of Translational Cellular and Molecular Biomedicine at Tomsk State University, spoke at an international congress about how negative information affects the human brain and provokes the development of cancer. This congress was devoted to the study of cellular and molecular mechanisms of the relationship between the tumor and the microenvironment.

Scientists have identified three main factors: genetic predisposition, the influence of viruses and bacteria, and the environmental aspect.

“But there is a fourth reason that can lead a person to the brink of the abyss - chronic unrecognizable stress. Very often it arises under the influence of uncontrolled flows of information, mostly negative, which we encounter daily. At the same time, people do not consider it necessary to defend themselves against this type of provocation, because they do not see a danger in it, ”the university said in a statement.

Information attacks the psyche of people. And she does it well, because the vast majority are not aware of the global harm done to their health and do not know how to filter unnecessary, dangerous information.

“A person who spends a lot of time watching TV and on the Internet does not think that a huge amount of information that is absolutely useless for him settles in the subconscious. The subcortex of the brain tries to process these volumes, but the body can not cope. All this makes people act chaotically, bringing dividends to the one who was the first to explain what is important, necessary, profitable, ”the scientist believes.

Even if a person realizes that he is stressed and turns to a specialist, he will be treated with medication, but the source of stress itself will not go anywhere.

Negative information directly affects the nervous system, which is associated with human immunity. Signals from the nervous system are received by the receptors of the immune system, which secrete substances that it also perceives with its receptors.

“It is these systems that, in the process of interaction, decide whether we will have cancer or not. If we promote the cooperation of the immune and nervous systems, then we will significantly increase our chances of being healthy and living long, ”said the biologist.

From childhood, it is important to teach people to find useful information, cutting off everything superfluous and negative. In this case, the nervous system will be preserved, and the immune system will be strong and healthy.

There are more studies from scientists

Dutch scientists conducted research and found that negative information can slowly but surely affect the body, contributing to the development of various kinds of problems.

After observing statistical data, analysts from the Netherlands found that after publication in the media materials of a negative nature sharp the number of people is increasing who communicate for help to doctors.

Why is there so much destructive information around?

But why is that? Because the intensity of passions causes interest, experience, surge of hormones like adrenaline. The boring, everyday life of a simple person turns into an emotional experience, into a subject of discussion with a neighbor, creates a sense of diversity in life.

And against the backdrop of these terrible events, deceit, destruction pouring on the audience, their calm, quiet life seems quite worthy, quite acceptable to themselves. Thus, without realizing it, a person asserts itself, amuses one's ego, creates the illusion of a good life. But at what cost?

At the cost of destroying your health, mind and soul!

Furthermore

As mentioned above, every 3 seconds our subconscious mind records everything that happens around, i.e. All information is stored in the subconscious. And it perceives any information literally, it has no figurative meaning, it does not distinguish truth from lies, reality from fiction. This is how they are formed negative programs, patterns and attitudes that the subconscious mind implements.

In other words, after a while, our subconscious will create situations in life that are embedded in it. How more positive, happiness, joy laid down, the more pleasant life and more joyful events, and vice versa, sowed, created destructive negative field- you will receive negativity and grief in full.

Summarize

Negative news and information destroy our health - this has been proven by experts. At the same time, not only the nervous system is destroyed, mood and stimulus in life deteriorate, immunity is destroyed, the stability of which determines not only our well-being, protection from adverse environmental conditions, but also anti-cancer protection.

The source of this negativity is in everyone's home - TV, Internet, radio, books.

Only one way out

Avoid negative news, broadcasts, murder books and articles, i.e. remove everything destructive and destructive from life, from the information field.

Especially protect children from the news and explain to them why such information is harmful.

And to restore the nervous system, with sleep disorders and relieve stress, we phytotherapy will help and expert advice.

And, of course, unique, healing aromas natural essential oils, which help restore healthy energy, quickly restore calmness and sleep, and other problems associated with stress and information overload.

Man is a unique creature that lives on Earth. It has great inclinations of thinking, memory, imagination, speech. There are only unconfirmed assumptions in various versions about its appearance on our planet. Its capabilities are not fully defined. Let us turn to various statements about human development.

Anthropologists say that several hundred thousand years ago, the evolution of homo sapiens as a biological species stopped. But ... Cro-Magnons and modern man are practically the same species. From the Neolithic era, any noticeable differences disappear altogether. Then the cause remains unclear. From various sources we learn that such a living fossil as a shark has remained almost unchanged throughout the history of development. Most likely, almost unchanged living conditions in the water space affect. Man, a creature endowed with a flexible mind and an indefatigable desire to know the world around him, mastered new portions of knowledge, used them in various life situations, acquiring, consolidating and developing more and more new skills and abilities. His brain could not be limited to a certain standard of knowledge. The gradual development of new territories, the changing climate and adaptation to new conditions - all this changed the environment, set new tasks for man to survive, that is, contributed to the search for new means of coexistence in the team and the environment. This was a condition for the development of thought, and therefore, thinking and, naturally, the human mind. We have the right to assume that the development of the human mind has nevertheless progressed, but outwardly imperceptibly. Adapting to the new conditions of life, people changed the environment, which led to changes in human essence and condition.

On the way to progress

Adapting to the conditions of the environment, a person constantly searched, found and improved ways to help him thoroughly establish himself in the existing conditions. The desire to survive has become the main driving force behind human progress. A revolution in human life was the wire telegraph, which made it possible to exchange information in real time, without delays and delays. Newspapers began to be published more often. For many years, the press has played a leading role in the exchange and delivery of information. The advent of radio accelerated the delivery of information several times over. People in a short period of time received information about the facts of events from different parts of the country and the globe.

Radio broadcasting became a strong competitor to the publishing houses of newspapers and magazines, which had always been considered the property of the elite. It wasn't cheap. The need for daily information could not satisfy the needs of the people due to lack of funds. In addition, many people were illiterate and could not obtain information from the press on their own. The radio was more accessible to the people, as loudspeakers were hung out in public places - in squares and in crowded places. But broadcasting immediately became the main means of influencing the masses in the right way to influence the masses. The policy of "carrot and stick" became less tense and more subtle.

Once Diderot, one of the prominent figures of the French Enlightenment, gallantly remarked to the Russian Empress, Catherine II, that she rules her people with such great skill that all her commands are carried out implicitly. The Empress replied: “If you only knew how difficult it is: to give exactly such orders, which will certainly be carried out ...”. The art of the ruler consisted in the ability to make a behavioral forecast for the reaction of the masses of people and to subordinate their actions to their plans. Such a game of politicians was carried out constantly and in the difficult conditions of the information hunger of those times.

With the invention of radio, people became more aware, but immediately became the "bait" of the ruling circles, who received reliable access to varying facts and presenting information to their own pleasure. Manufacturers of radios and information did not even imagine the breadth of distribution desired. For the first time, the question arose of the possibilities not only of influencing public opinion, but also of its formation in the right direction. The enthusiastic agitators were replaced by radio technology, which provided the opportunity for interested parties to replicate, or advertise, literally, everything: tastes, fashion, political views, way of thinking.

The newborn mass media have become an ideological platform for the ruling classes, certain groups of people united by common interests and individuals, owners of sufficient funds and entrepreneurs.

The growth of technological progress involuntarily subjugated a person attracted by the availability of radio information, which does not require additional costs and special efforts to receive and assimilate what he hears. People have become hostages of information progress.

Time has determined a situation when humanity has come close to what we are seeing in the modern life of human society - a direct confrontation between the individual and information technology. The time has come when people can no longer imagine life without information warning systems and are under the pressure of huge flows of unnecessary information that comes regardless of their requests.

The mechanism of influence of information on the human psyche.

The peculiarities of human perception are such that, when dealing with redundant information, the brain is aimed at processing data coming from various sources of information about the world around us, highlighting the most important and essential from the information received. This ability has evolved. For the survival of any biological species, a timely and correct reaction to the situation in the diversity of the outside world is necessary. To save a species on earth, it is necessary not only to survive, but also to leave behind offspring. Let's explore the following property. Many species have peripheral vision. If we fail in this case to determine the color, shape, we are at least able to notice a moving car, which will be a warning of danger. Nature originally laid down ways to preserve a living being. The reaction to this action is expected to be mixed. But with more developed vigilance, a biological individual can avoid death. But that's another question. What does all this physiology have to do with the impact of information technology on the human psyche? Turns out it's straight.

The influence of the outside world, perceived by the brain, is not always reflected according to the intention of the manufacturer. Each person perceives the world around him in his own way. Let us consider the information entering the brain as a sequence of certain messages from outside. The science of semiotics studies such questions and directs us into the appropriate direction of reasoning. Any message is formed by signs that carry a certain meaning - explicit and implied.

With messages coming from the surrounding, natural, inanimate nature, special signals enter the human brain as special impulses. For example, you enter a forest, you see a windbreak or a swamp - you were warned by nature about the danger that you know from the experience of entire generations and it is up to you to decide what to do. We seem to be confronted with the subtext of danger. Dense forest. Dangerously! There may be wild animals, unforeseen situations. Entering it, you risk. You need to have a lot of knowledge, the ability to navigate in the forest, have endurance, will, certain skills. At present, you should stock up on a compass, cell phone, special insect repellents, rubber boots in spring, summer and autumn, a map of the area, and in winter, warm clothes, protection against wild animals and food. The same is true in any other unfamiliar area - in the mountains, on the rivers, in the desert, in the steppe. Nature will always help to find a clue and orient to a way out of the situation. You need to be observant, attentive and careful in choosing an action.

Let us turn to another case, when a message has an author who sends a message with a clearly defined purpose, with a meaning code. There is a complication of the process of perception. The meaning of each specific word is determined by the essence of the adjacent words. The statement is perceived as a whole, as a single information package. The importance of the utterance may be equally valuable for the transmitter and receiver, or a certain reaction is assumed on the part of the receiver of this utterance. Moreover, intonation, facial expressions, gestures, behavioral response and other signs that help a person to identify the exact meaning of what was said can serve as indicators of the meaning contained in a phrase or statement. The person to whom the message is directed recognizes the essence of the statement and its significance. Sometimes there is some failure in a situation where the goal is not achieved as a result of the transmission of the statement. This happens for a number of reasons. The perceiver of the statement is a representative of a different culture, field of activity, level of education, etc. As a result, some of the meanings embedded in the message are dissipated due to misunderstanding or are deliberately ignored by the perceiver. In addition, there is a danger of message "noise" when the recipient tries to read it deeper than the author himself encoded.

Let us return to a thoughtful and planned information message, which is specially sent to the general population, to the masses. If we analyze the impact of information on people, we can note a different reaction to what they hear. Information can be one-time and systemic, formal or factual, complete, bright and spectacular, or scarce and superficial. If we talk about the impact of broadcast messages (propaganda, advertising, media campaigns) on the psyche of the audience, then the situation will become more complicated. The authors deliberately introduce a "preferred" meaning into their messages with a programmed response from the entire mass of addressees. Encoding of the preferred meaning can also be carried out at the level of direct impact on the subconscious. In turn, the audience (ideally) is not a mindless absorber of any information that they are trying to impose on them. Everyone allocates for himself only a part of the required information for certain reasons. The rest of the information may be discarded due to lack of interest. We live in the information age. From day to day, a person accumulates the experience of being in standard conditions of time. Understanding the situation leads to thinking about what you heard and saw. The information provided is sorted. Gradually, a person brings the skill of selecting information on the subconscious, bringing actions to automatism. It is impossible to process the entire flow of information flows released to the masses. Man masters a new temporary space.

Sunday morning you turn on the TV (or radio) in the hope of being distracted from pressing matters, and immediately a stream of unpleasant, and most often stressful information falls upon you. You make yourself coffee and call your friend to chat and relax, and in response she talks about her problems and complains for thirty minutes in a row about life, her husband, children, idiot boss. You hang up the phone and realize that somehow you don’t feel well. And the day outside the window is gloomy, and the children are somehow imperfect, and the husband hasn’t spoiled something with gifts for a long time ... The day off began so well, and there were plans, and I slept, and the sun shone so invitingly. What happened?


We often underestimate
We simply neglect the power of negative information and the strategy of protection against it. But negative information has a destructive effect on our emotional state, already weakened by problems and everyday difficulties. Our life, in the end, takes place against the background of constant stress, against which both our psyche and the whole organism protest. Experts do not even recommend taking tests and other medical studies in a bad mood. For example, hemoglobin levels rise when we are irritated and fall when we feel lethargic. The same thing happens with glucose levels. But the fact that in a state of blues is not worth making serious purchases, most of us already know from our own experience.

Then it turns out
that they are extremely unsuccessful, as they cause negative associations. Since it is not possible to physically protect oneself from negative information, one can choose reframing as a defense strategy against it. It sounds mysterious and solid, but it's a very simple technique. The point is to find at least three positive things in any trouble. That's all reframing. Here's how much fantasy is enough. But there is one positive side to any negativity, namely: interpret failures as a life lesson, and this will guarantee that now you will not find yourself in a similar situation again. The second positive thought that can be called to life: thank God that something worse did not happen! upset? And yes, there are more important things to do. In a word, at the end of such a reframing, you will even be glad that it all happened! Well, and draw conclusions, of course!


smiled
and... didn't notice. It is very important to learn not to react to negative information coming from people, both acquaintances and strangers. A neighbor commented on your appearance in not the most personal terms and your mood deteriorated for the whole day? If this happens quite often, then you need to work out a protection strategy. First, there is a rather serious work to be done on defining one's own, as psychologists say, reference group. That is, a group of people whose opinion is really significant for you, important or beneficial to take into account. Is your roommate a fashion expert? Maybe a reputable stylist? Or is it just the person you want to like? If so, then come back and ask what is wrong with your image? Otherwise, put it out of your head and think about something really important. Observe and decide - maybe you should change your attitude towards this person?

Tune in! They say that the beginning of the work is half the work. And a positive attitude at the beginning of solving any problem is almost a guarantee of its successful completion. A successful student going to take an exam to a “harmful” teacher thinks: “I will make him smile, be surprised and recognize in me a spontaneity, but a thinking person!”

Jonah
, who is teetering on the brink of expulsion due to undelivered tails, wanders into the institute with the thought: “He will again mock, ridicule and let me know what a nonentity I am. Lord, why am I doing this? So draw conclusions: a negative attitude, like negative information, has a bad effect on a person.

Don't anchor. The anchor is past failures. It is worth failing several times or experiencing negative emotions in situations of the same type, as a stable association with negative experiences arises. We sit on the "negative anchor" and it is not possible to move ourselves. It is necessary to realize that further the situation itself, or even just its expectation, causes negative emotions, which means that the probability of failure increases. How to be? Try to simulate a similar situation, but with a wonderful, enchantingly successful ending! If so many times unlucky in this area, it is unlikely that the situation will repeat itself! Arouse in yourself the excitement to change the circumstances that we often absolutely undeservedly endow with such mystical power!


Unpleasant conversations

No matter how hard you try, you can't avoid them. For one reason or another, you have to communicate with not very nice people on especially unpleasant topics. At the same time, periodically listen to impartial statements addressed to you. Negative information directed at you personally carries destructive energy that affects mood, self-esteem and general well-being. Therefore, you need to be able to protect yourself from negativity and this will help you succeed in life, be healthy and calm, and also look to the future with optimism. So, if you have to have an unpleasant conversation, learn to perceive it solely as a working moment, nothing more. We must learn not to take anything to heart, especially the negative at our expense. And remember that any problem can be solved, and it should not affect your life negatively. Try to switch to something else more pleasant. Relax or just sleep. Sleep will be the best medicine after an unpleasant conversation.

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