Business account promotion. Differences and features of personal and business accounts on Instagram. Use additional tools

Differences and features of personal and business accounts on Instagram

Active Instagram users all come across business accounts. Although the status of business profiles became available a little over a year ago, a large number of myths, truths and lies have already formed around it. Therefore, in this article I will tell you about the features and differences between business and personal accounts for organic Instagram cheats.

Connecting a business account

This is very easy to do. The point is to link your Instagram account to your Facebook profile. Just go to the application on your phone, go to your page and click on the three vertical dots in the upper right corner. You will see the Settings section. After that, in the “Account” subsection, you need to select “Edit Profile”, and then click on the “Try Instagram Business Tools” tab.

But that is not all. In the future, you will need to specify the account category and contact information. But if you are not sure that you need it right now, then it is better not to fill it out. Since after filling in your address, phone, mail, website and other information will become public. To get started, enter at least your city.

By the way, about categories of accounts. Instagram developers are trying to more or less structure business profiles. At the moment, there are options such as "Personal Blog", "Art", "Musician/Band" and "Shopping/Entertainment".

But here, too, we must think carefully. Because these categories are sometimes not enough to determine your direction and convey the meaning of your page to the target audience. Let's say, what category should a photographer choose?

Let's hope Instagram expands these categories soon. In the meantime, choose the one that is closest to you, but in any case, you can change the category if necessary.

Your profile should be clear and easy to communicate with subscribers

If you don't have a Facebook page, it's okay. You can create it without leaving the application

The whole transition from a personal account to a business takes about 10 minutes

Why create an Instagram business account?

Let's be honest: a page for a company that has successfully sold on Instagram without a connected business profile can continue to do business successfully.

Instagram itself needs this to get more income from advertising. And if Facebook has business profiles that are significantly different from the usual ones (as well as Vkontakte publics from user pages), then on Instagram they are “outwardly” practically no different. Unless there are buttons for communication.

The fact is that business accounts have access to advanced statistics tracking. But ordinary users (if it's not a blogger) don't need it, right? Therefore, companies are transferring their accounts to business.

Features of work

I have analyzed all the features of the work of business profiles and share my findings with you.

Benefits of a business account:

1. Availability of statistics on get followers on instagram. Previously, the number of account visits, audience engagement and other indicators could only be tracked through special services (usually paid ones). Now these features are free and built into the account. You can see on what days your audience of subscribers is more active, how many clicks on the link from the profile, how many calls subscribers made, etc. But I advise you to look at statistics not for a week, but for a month.

2. Extended description. Now you can add "Call" and "How to get" buttons, which will also affect promotion on Instagram. But then again, if your audience is people over 45 years old, for whom using Instagram itself is not an easy task, they simply may not figure it out. Therefore, I advise you to post pinned stories with a video, where you can briefly and clearly explain to subscribers what these buttons are, why they are and how to use them.

Please note that the "How to get there" button is relevant if your business has a clear geolocation. If you have a network or many branches, select the most important branch and attach it to this button.

3. Easier to run ads. From a personal account, you won't be able to start targeting for cheat Instagram online. If you have an advertising budget and want to run and manage your campaigns directly from your phone through the app, then a business account is a must. The advertising interface is quite simple and straightforward. But, again, Instagram can offer you to do everything automatically: collect the target audience without your participation. But if you want to do everything more professionally, I recommend that you do targeting through the Facebook account, where the functionality is more advanced.

Disadvantages of a business account:

Bloggers with business accounts publish stories very often to increase their reach

Summing up

• Instagram divided profiles into personal and business then in order to systematize its users. And for entrepreneurs to transform their accounts, they have expanded opportunities.
• You can connect a business profile in just 5-10 minutes (the main thing is that it be with open access).
• The business profile has both advantages and disadvantages (especially the drop in organic reach).
• The main advantages are the opportunities for advertising from Instagram, the "Call" and "How to get" buttons, as well as viewing statistics.
• Change your profile to a business if you really need it.

Good luck in promotion!

More than 500 million people use Instagram every day, and more than five million businesses use Instagram for Business to visually tell their stories, connect with their fans, and build a brand.

People new to Instagram may be intimidated by the need to stand out from such a large crowd. But getting started with Instagram is a lot easier than it looks.

How to use Instagram for business

This article covers the basics of using Instagram for business, from creating an account, setting up a profile, styling a page, and posting photos or stories, to more advanced things like Instagram analytics and using tools to increase your following.

1. Set up your account and profile

The Instagram app can be downloaded from the App Store, Google Play Store, or Microsoft Store. When creating an Instagram account, the app guides the user through a few basic setup steps. Two things need to be taken into account:

Profile photo

It will be displayed as a circle. When using your business logo, make sure it stays in the center of the image. Also, the avatar will look relatively small in the app, so don't use text and try to make it more visible instead.

Profile Information

The application will not ask you to fill in profile information, but it will be useful to do so. To do this, you need to go to your profile in the application and click on “Edit profile”. It will be possible to fill in two fields: website and information about yourself.

You can also change your username here (i.e. @username).


Ready! Instagram account set up!

2. Post photos or videos

To do this, you just need to click the “+” icon at the bottom of the screen. Instagram will show new photos in the user's photo library. You can also take a new photo or shoot a video by clicking on “Photo” or “Video”, respectively.

A few hints:

• If you select a photo from your library, you can upload the photo as a portrait or landscape. To do this, select a photo and click on the icon with two arrows in the lower left corner of the preview. You can then move and zoom in on the photo to customize it to your liking.
• Up to 10 photos and videos can be uploaded to one Instagram post. You need to click on the icon with two overlapping squares in the lower right corner of the preview and select a photo or video.
• When shooting a new video, you need to press and hold the record button to record the video. If you want to shoot several different things, you can release the button, point the camera at something else, and press and hold the button again to continue recording.

Once the material for the post is selected, you can apply a filter or edit its orientation, brightness, contrast, and more. When everything is ready, you need to click “Next” to fill in the details of the post.

One of the most successful methods for growing an Instagram account is to post regularly. After studying 55 brands on Instagram, Union Metrics found that some brands lost followers when they stopped posting on a regular basis.

3. Post Instagram Stories

More than 250 million people post stories to Instagram every day. Instagram stories are a new content format. These are photos and videos that disappear after 24 hours. Verified accounts can add a link to their stories to direct people to your site.

Unlike regular posts, stories don't appear in the profile gallery or follower feed. They are hidden behind a profile photo on a separate feed at the top of the app.


To send a story, you need to swipe the Instagram feed to the right. The app will enter camera mode, where you can take a photo or video, or upload one that has been taken within the past 24 hours. Once a photo is taken or selected, you can add stickers (including hash tag and location tag stickers), drag and drop and add text.

10 Different Ways to Use Instagram Stories:

It would be great to subscribe to your customers. Although they can be quite difficult to find, there are some ways:

When people follow your Instagram profile, you will receive a notification. It's worth checking out their profiles and following them as well.

5. Comment on posts

In social networks, not only publications are important, but also engagement. To comment on a post, you need to click on the cloud icon below the photo or video. You can either leave a new comment or reply to another comment.


When followers comment on photos, such as leaving comments or asking questions, you need to respond to them as soon as possible to show that you care.

After surveying more than 1,000 people, Sprout Social found that 70% of the people they surveyed are more likely to use a product or service from a brand that interacts with them on social media. If a brand doesn't respond, 30% of them will go to a competitor.

Communication with subscribers helps to build your brand, as well as turn them into customers, and customers into loyal customers.

6. Turn your account into a business profile

This is recommended for everyone who uses Instagram for business or their company. A business profile allows you to add additional business information and promote your posts. More importantly, there is analytics for the account.

All you need to turn your profile into a business profile is a Facebook page. Here's how to do it:

7. Use free analytics

Instagram Insights is a free analytics tool for Instagram accounts with a business profile. It provides a wealth of data that you can use to measure and improve your Instagram marketing.

To access Instagram Insights, you need to go to your profile and click on the chart icon.

How you can use data in Instagram Insights:

• See how your key metrics, such as subscriber growth, have evolved over the past seven days
• Find out when readers are most active to find the best times to post
• Find out which posts and stories are most effective
• Find out the demographics of your subscribers

8. Use additional tools

Finally, if you're in the mood to experiment, it's time to learn about some Instagram tools that will help you create better content, save time, and post consistently. A few tools to get you started:

• Photo Editor by Aviary - for photo editing (web and mobile app)
• Display Purpose - for finding the best hash tags to use (web app)
• Adobe Spark - for creating amazing Instagram stories (web and mobile app)
• Buffer for Instagram - for consistent posting (web and mobile app)

Conclusions on how to use Instagram for business:

1. Create and set up a profile
2. Post photos or videos
3. Post Instagram Stories
4. Subscribe to other profiles

I have long wanted to write an article about promoting an Instagram account (both business and personal), so that instead of explaining what it is and how to attract customers there, just throw off the link to the article.

And this will convey to the client all the usefulness in detail and at the same time save my time.

Therefore, this article will contain information about Instagram itself, why it should be used (that is, stereotypes that people are just having fun there), promotion methods (white, gray and even black).

And of course, tips on how to organize the promotion of your brand (company, services or yourself) on Instagram.

Arguments and Facts

If you don't know anything about social media promotion. networks, I recommend that you study this article first.

There is a lot of useful information 😉 Have you studied it? Well, it's up to you, even if you cheated ...

Instagram is the fastest growing, youngest and most engaged social network. But first things first.

Let's first dive into a boring story that will amaze you with its scope. There will also be promotion methods in detail, so take your time.

Instagram began its existence in March 2010 (or rather, its creators Michael Krieger and Kevin Systrom received the first major investments in the development of this project.

The amount of investment was $500,000 (30,000,000 rubles at the exchange rate of 60 rubles)). The project itself would have been launched in October 2010 in the American AppStore.

By the way. Initially, the Instagram application was developed only for IOS, and this is the right strategy when you develop a project, launch it on the market, and if it “goes”, finish it and release it for other platforms.

Two years later, Facebook buys the app for $1 billion. Everyone would be so tall in two years, right?

For those who want to go even deeper and use this network to the maximum, our article will be useful.

Instagram Growth and Audience

So that you understand what a promising application it is and appreciate its colossal growth not only in terms of money, here are the dynamics of how the fans of this application increased:

• In April 2012 - 30 million users;
• In February 2013 - 100 million users;
• In March 2014 - 200 million users;
• In December 2014 - 300 million users;
• In September 2015 - 400 million users;
• In July 2016 - 500 million users.

Well, I think based on the numbers, you can see that the growth rate in this social network is simply cosmic, it is not for nothing that it bears the title of the fastest growing network.

But about the most involved, it says that out of 500 million registered users, more than 300 million people enter the application every day, that is, more than 60%.

Important. If you wanted to transfer management to professionals, then follow the link -> Instagram management and leave a request. Experts will do everything for you. The prices are more than reasonable!

Well, now about the youngest audience. According to Instagram research, 63% of users are people from 18 to 34 years old, and 75.7% of them are women, the rest are men.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Business promotion on Instagram

Phew! The theory turned out not quite boring as it seems to me. I am sure that now you understand that Instagram is a great place to promote your brand.

Now let's talk about ways to promote on Instagram, both free and paid. Moreover, both manually and through services. Briefly, it will look like this.

White ways:

1. ;
   1. Buying advertising in other publics / groups;
   2. Posts with opinion leaders;
2. , giveaways (giveaway);
3. MutualPR();
4. Flashmobs.

Gray Ways :

Black ways :

And now let's analyze each method in more detail, so to speak, to the bones and cartilage.

1. Targeted advertising

Since Instagram is Facebook, since it is one company, as we learned earlier, the setting is done inside a single advertising account.

Moreover, the setting is made, one to one, as if you were setting up advertising for Facebook. The difference, one might say, is only that you need to check the “Show on Instagram” box.

Pros :

• You can target a specific target audience;
• You can run and test different ads and offers;
• You can see the statistics.

Minuses :

• Not the cheapest cost per click/subscriber;
• Statistics can be seen, but not all (you can’t see subscribers);
• In order for a user to be shown targeted ads, their Instagram profile must be linked to a Facebook page.

Life hack. If you set up targeted advertising, I recommend doing it through the Getuniq service. The passage of moderation is faster and a good bonus when replenishing the advertising budget.

2. Buying advertising in other publics / groups

This is probably one of the most popular ways to promote on Instagram after mass following (see below) and advertising. It looks like this.

That is, you place an advertisement in any major public with a link to your account, of course, having previously agreed with this page.

Pros:

• Pretty inexpensive way to advertise (especially lately because group ad prices have dropped)
• Large .

Minuses:

• It is difficult to choose where your target customers are;
• Few urban communities;
• It's hard to check how live a page is;
• It's hard to track ad statistics;
• They can get you subscribers (public authors) so that you like it and you order from them again.

And from the services I can advise Sociate. This is the largest exchange for buying posts in foreign communities / groups. And the most proven.

3. Posts with influencers

What is it I told in my article about native advertising. But, just in case, here's what it looks like on Instagram.

In short, you pay people with high profile accounts to recommend your product or service to their followers.

Pros :

• A large number of promoted accounts;
• People trust opinion leaders;
• Can be taken as a recommendation, and this will increase performance.

Minuses :

• It is difficult to calculate accounts with your target audience;
• Satisfied expensive pleasure (the cost of posts from TOP bloggers reaches 500 thousand rubles);
• Difficult to track statistics;
• There is no insurance against deception (that they will post that the subscribers are not cheated).

4. Contests, giveaways (giveaway)

A fairly simple and effective way to get subscribers quickly is to offer them some kind of prize for certain actions.

Repost, tag your friends and more. This is how another way to promote an account on the Instagram social network may look like.

Pros :

• With a good prize, the contest can turn out to be very viral.

Minuses :

• If you have few subscribers, then running a contest is simply pointless. It is better to strengthen it by buying promotional posts about the contest in other publics and accounts;
• Instagram has a more complex mechanics for holding contests and that is why some people simply do not participate in them;
• Some freeloaders may come who will not buy. Accordingly, after the competition, they will unsubscribe from your page.

By the way, we have a special article on how to properly hold a drawing on Instagram, what conditions to set for its easier launch, and what services to use to select the winner.

5. Mutual PR (sfs)

Actually mutual PR he is mutual PR. You promote people, they promote you for free in return. If you want to do it automatically, then I highly recommend this service.

Pros:

• Absolutely free;
• If approached correctly, this type of advertising can pass for native advertising.

Minuses:

• More suitable for personal accounts;
• There is a chance of losing your subscribers from this promotion method (they just won't like it).

6. Flashmobs

Do Instagram users need to have fun? So a special feature was invented - flash mobs.

What is the point? You post photos according to certain criteria and indicate either a special hashtag or indicate the person who started it all.

For example, here is a screenshot of the latest #challenge accepted flash mob launched on Instagram (the goal is to publish your childhood photo).

Pay attention to the number of posts with the required hashtag. Nearly half a million members! The virality of what is called rolls over, so I advise you to use it.

Pros:

• Absolutely free;
• Involvement in some kind of big involvement is popular.

Minuses:

• If such a post attracts someone, it will be a small number of new subscribers.

7. Mass following

As for me personally, I think that this is the most inexpensive and effective way to promote on Instagram (and all subsequent ones are included in this list).

Although, a year ago, he gave ten times a stronger result than now, but still, this method is needed.

What is the point? In short, with the help of a special program / service (from automatic programs in terms of price / quality ratio, we recommend Instaplus) or even manually, you subscribe to people according to the criteria you need.

People see your activity and in response to these actions, these people come to look at your page and if they are interested in your product / service / brand / personality, they subscribe to you. This is promotion through mass following (or MF).

Pros :

• The cheapest way to promote;
• You can set subscription criteria (if done through the program);
• Quite a large limit per day (1,000 subscriptions + 2,000 likes).

Minuses :

• Need training. It is quite difficult to start the correct MF right away;
• There are fears of freezing and even blocking your account, especially if you have a newly created one;
• You need to use a special application or software;
• First you need to select and filter the base on which the MF will be carried out;
• Recently, Instagram has been tightening the screws for this promotion method more and more.

By the way, our company also provides promotion on Instagram through mass following, and it works, now I’ll tell you why.

The main difference is that our specialists do it manually. The coverage is less, but the quality is much higher.

I will give an example of the main advantage of this approach. One of my friends, who is engaged in cell phone repair, decided to promote his services by manual mass following.

I planted for this purpose a person who subscribed to people according to certain criteria. Literally after 2 months, he was provided with orders for a month in advance and is already opening a third point.

Approximately 60% of new customers were from Instagram. But again, this is more nonsense than popular practice 😉

8. Massliking

Basically the same as mass following. The main difference is that instead of a signature, you put likes on several photos of people in a row.

Accordingly, people are interested in such an active “passerby” and go to the profile. Pros and cons, the same as in mass following.

The universal combination of ML and MF is 2+1 per person (2 likes and one subscription). If you need maximum coverage, then a separate MF and a separate ML (that is, you need to perform these actions separately and for different people).

9. Mass commenting

In general, this method belongs to the gray methods of promotion, but personally I put it in the black methods of promotion.

It consists in the fact that you leave comments with appeals under the posts of ordinary people or celebrities, publicized people.

Pros :

• It is done with the help of a program / application.

Minuses :

• The account from which such comments are left can be blocked;
• One account is not enough, so there should be many;
• Not suitable for promoting a serious company, as it sharply lowers the brand's reputation.

A small digression, this animation hurts the topic. Because everything related to the masses (following / liking / commenting) just looks like that. Especially if the service does it, around the clock and seven days a week.

10. Buying offers

This is literally the purchase of not real followers, which are easy to get by driving in the search engine “promote a page on Instagram” (for example, the SmmLaba service). You will be assured that these are real people, even if they are your potential clients.

But don't make mistakes. Don't believe it! HEAR??? The fate of the villain will say “Try it”, but in no case do not agree.

Since there are no live and targeted subscribers that can be bought at a fixed price. All this is a hoax from “Basilio the cat and Alice the fox” who want to get easy money from you rich Pinocchio.

Pros :

• They will give weight to the new account, respectively, with a large number of subscribers, people will be more willing to subscribe to it;

Minuses :

• For a sharp cheat of subscribers in this way, an account can be blocked;
• Over time, their number may decrease (Instagram periodically cleans up bots);
• They are not active at all (they do not comment or even like).

The only good thing about buying offers/likes/

Maintaining a commercial account is very different from a personal profile and from profiles with an entertainment theme. Slightly different rules apply here. In this article, we will consider them. How to promote a business account on Instagram?

visual content

One of the main tasks is to make all photos the same in style. It is advisable to use the same color correction, filters and processing. Here it is up to you to decide how to properly set up a business account on Instagram.

If you own Photoshop, then you can draw an avatar, logo, buttons and other pictures for posts on your own. Each post can be signed in its original font. It is by the font that you will be recognized. Many fonts with examples can be found on this site.

Remember the channel of Yuri Dudya. Its unprepossessing, but clear font is gradually becoming a non-calf, and it's #hit. Let them remember you by fonts!

If you can’t create an Instagram in the same style, and all your photos are motley, then use ready-made templates with inscriptions. It is they who will help stretch that thin and invisible thread of similarity between all your pictures.

You can buy cool templates with calligraphy and modern inscriptions on this site. But remember that all templates are provided there in Photoshop format. You, at a minimum, need to have a basic knowledge of Photoshop in order to arrange everything beautifully in your business profile.

Photoshop gurus are well aware that all this can be done with your own hands, based on any template.?

Competitive ability

How to promote a business account on Instagram when there are so many competitors around? Always, ALWAYS people meet by the cover. No one will figure out what's inside if he doesn't like the shell. Yours or your project, it doesn't matter.

The better your pictures, the more they show and reveal the beauty of your product, the more customers and advertisers will come. Even a modest person wants to live in beauty, to see beautiful objects in front of him, to surround himself with the best. Try to create exactly the best that will catch the eye of your subscribers and potential customers.

Product Reality

If your budget allows, it's best to get your own product shots. For example, if you trade in gel balls, then do not be lazy and take a couple of pictures with them. The customer must see what he is buying. Try to minimize the use of images from the Internet.

Promotion

How to promote a business account on Instagram and what to do for this? Promoting a business account is very different from promoting a regular profile. If PR and sfs work on a personal Instagram, then this will not work in business.

What is sfs on instagram? The simple abbreviation stands for shoutout for shoutout, which in literal translation means "a cry for a cry." That is, this is a mutual PR and exchange of photos with other users for further cheating subscribers.

A person uploads a photo and sets his conditions. He can ask to repost, post a photo with him and tag him in the photo or tag a friend under the picture who will be interested in his info.

But for business accounts there are other ways.

word of mouth

Word of mouth is one of the important points to consider. You can ask your customers to leave some reviews, share opinions, tag your account in other profiles, post with your product and put various marks.

Many owners of cafes, bars and restaurants know how to promote a business account on Instagram. In their establishments, they write a hashtag with the name of a cafe or bar on the mirrors. For what? People love to make bows in mirrors, which reflect not only the luxurious interior, but also ... the hashtag of the establishment, where you can see even more photos and read a lot of reviews.

Targeting

Targeting is a special mechanism that allows the owner to see only their potential audience. But it's not all there. Targeting works only in certain areas of services and with certain products.

This is the same ad that pops up when viewing the Instagram feed. Users come across only those ads that are similar to their previous requests on the Internet. Usually there are promoted posts that inform about any discounts or promotions.

Targeting will be relevant for those who have most of the audience on Instagram:

• clothes;
• decorations;
• cheap goods from Chinese sites;
• DIY products;
• manicure/eyebrow services;
• photography/sewing/English courses.

Bloggers

How to promote a business account on Instagram among young people? Contact bloggers! Bloggers are the so-called opinion leaders. True, sometimes it is quite difficult to find the blogger that is right for your topic. Here you need to familiarize yourself with its content.

• if you sell sports nutrition, contact sports bloggers;
• if it is cosmetics, then to beauty;
• if a hotel / hostel / hotel, then to travelers.

Hashtags and geolocation

Various hashtags and geolocation work very well in a commercial account. It will be cool if a photographer who shoots pregnant girls puts the geolocation of some maternity hospital. And the person who does the wedding photography will put the geolocation of the registry office or the wedding salon. There is a high chance that people will go to the geolocation of a place to look at pictures or information and notice you.

The same thing happens with hashtags. Only they should be narrowly focused and meet the consumer's request. If a girl wants to increase her lips in Kazan, then most likely she will type something like this: #lip augmentationKazan. And she will be shown, upon request, those profiles that have this hashtag in the header.

Basic principles

The main principles of running a business account include the following:

1. Studying the target audience. Where is your audience located? Remember that teenage girls want a lot of stickers and contrasting shades, while older girls prefer neutral and noble shades.
2. Proper image creation of your product or service. Present everything beautifully! The image of your company must be impeccable! If you are promoting clothes, then call for shooting models with a luxurious figure.
3. Constantly analyze and improve.
4. Building a company on a personal brand. If you are the main instigator of all this mess, then introduce yourself to the audience, enter into its confidence. Become for them that very guiding star and alluring magnet.
5. Flashing in front of an audience. Posts and stories are good. But do not forget about constant advertising to always stay afloat. What a person sees more than once is deposited somewhere in the subconscious and automatically becomes safe.

Be the most stylish! Use super effects.