Detailed business plan for a pizzeria with calculations. How to open a pizzeria from scratch? Step by step instructions How to open a small zero pizzeria

Various Italian dishes are always popular, and pasta and pizza are always at the peak of popularity. Inexpensive and tasty pizza is one of the most beloved dishes in the expanses of the former USSR. Therefore, thoughts on how to open a pizzeria from scratch are visited by many future businessmen.

You don't have to have millions to open a pizzeria. You can make an institution of a small format, having an amount of 400-500 thousand rubles.

Today, there are several formats of pizzerias on the market.

1. Classic Italian restaurant. This is the most expensive option for opening a pizzeria. The menu of such an establishment has at least 7-8 varieties of pizza, various pastas and other traditional Italian dishes.
2. Cafe-pizzeria. The most common variant. The menu includes 15-20 types of pizza, salads and desserts. The feature of such establishments is the kitchen, equipped in such a way that visitors can observe the process of cooking.
3. Food court or fast food pizzeria. As a rule, such establishments offer American and Italian pizzas, snacks, soda, salads and ice cream.
4. An institution without a hall for guests or simply "pizza delivery". In such an institution there is only a kitchen, and orders are accepted through the website and by phone. In the assortment of such an institution there are at least 25 types of pizzas, on a thin or thick crust.

You can choose the most suitable option for yourself, depending on your preferences and financial capabilities. The most common options are cafes and fast food.

Drawing up a business plan

Below is a business plan for a pizzeria with calculations, an example is a fast food pizzeria located in a food court in a shopping center. So, the costs will consist of the following items:

• registration from 15 thousand rubles;
• rent of premises from 20 thousand rubles per month;
• staff salary from 100 thousand rubles per month;
• kitchen equipment from 450 thousand rubles;
• furniture for the hall and dishes from 280 thousand rubles;
• repairs from 180 thousand rubles;
• products for the menu from 200 thousand rubles;
• other from 80 thousand rubles.

The total amount of initial costs will be 1320 thousand rubles. Monthly expenses will be from 320 thousand rubles.

Based on the average check amount in such an institution, which is 350 rubles, with attendance from 50 people per day, the monthly revenue will be 525 thousand rubles. With such a yield, payback can be expected no earlier than in 8 months.

But it should be remembered that attendance will increase gradually, and accordingly, revenue in the first months will be much less than planned. To reach sufficient attendance, it is necessary to promote your institution with the help of advertising.

Read also: How to open a delivery of sushi and rolls: a business plan

The gurus of such a business claim that the markup in such an institution should be from 250 to 350% of the price of the finished dish. When deciding on value, you need to pay attention to the prices of competitors - you cannot allow your prices to be too high.

Premises selection

The competition in the field of cafe-pizzerias is quite high, so you need to be very careful in choosing a place for a future establishment. Given the ratio of rental price and attendance, the best option may be to rent a room in a "sleeping" area. This is due to the fact that there is a fairly high population density and many people are not averse to dropping in after work and having a bite to eat or taking pizza home.

Another a good option placement of a pizzeria is its placement in a business center. In this case, you will be able to organize business lunches, and besides, they will come to you after work to have a snack or celebrate some event.

In any case, the premises must comply with all sanitary norms and rules. Namely:

• the area must be at least 50 square meters;
• the distance to residential premises should be at least 50 meters;
• the room cannot be located in the basement or basement;
• electrical insulation of the floor;
• walls up to the level of 1.75 meters must be tiled or painted with enamel paint;
• availability of sewerage and water supply;
• the presence of a bathroom, warehouse and changing rooms for employees;
• availability of artificial and natural ventilation.

Required Documentation

Before opening an institution, you need to clearly understand what is needed to open a pizzeria. And for this, it is mandatory to issue the necessary documentation.

You should start by choosing the form of ownership. The most common form of ownership for catering establishments is the Limited Liability Company (LLC), this form of ownership will allow you to sell alcoholic beverages in your establishment.

To form an LLC, you will need to collect the following documents:

• application for registration of LLC;
• the decision to establish an LLC;
• charter of LLC;
• receipt of payment of the state duty (4000 rubles);
• a lease agreement or documents on the ownership of the premises in which it is planned to open a pizzeria.

In addition, you need to open a bank account.

When choosing codes for the all-Russian classification of types of economic activity (OKVED), you should pay attention to the following:

• 52.63 - other retail trade outside stores;
• 55.30 - activities of restaurants and cafes;
• 55.40 - activity of bars;
• 55.52 - supply of catering products.

In addition, you will need to collect a number of permits and contracts:

• approval of Rospotrebnadzor for the premises;
• approval of the State Fire Supervision Authority for the premises;
• contracts for garbage collection, deratization and disinfection;
• sanitary passport for a pizzeria;
• coordinate the menu;
• license to sell alcohol.

Equipment selection

To equip a pizzeria, it is necessary to equip a kitchen and a hall for visitors. For kitchen equipment you need to purchase:

• dough kneading equipment (flour sifter, dough mixer, dough sheeter);
• vegetable cutter, bowls, cheese grater, knives, cutting boards;
• pizza boards, refrigerators, chest freezer;
• oven, molds, blades, pizza knives.

Of course, pizza is becoming more and more popular, especially among young people.

That is why many are interested in the question of how to open a pizzeria in a small town.

What paperwork will need to be done? What equipment should be purchased? Will such a business be profitable and what determines its success?

What should a pizzeria look like?

Of course, before opening such an enterprise, it is worth deciding what format your pizzeria should be. For example, many businessmen open so-called Italian restaurants - the main dish here is classic Italian pizza, but there are other dishes on the menu, as well as a wide range of drinks and cocktails.

A traditional pizzeria is somewhat reminiscent of fast food. The main target category here are young people and children. Therefore, the menu in such an institution can be reduced, but the speed and quality of service, on the contrary, can be increased.

In addition, in a small town, it would be appropriate to open food delivery. In such cases, the production of pizza, as a rule, takes place in a specially rented premises or even at home - the dish will be delivered directly to customers' homes or work. You don’t have to rent a space for a cafe, add new dishes and drinks to the menu, hire service personnel, etc. This is the least expensive type of business, but at the same time, the profit here is appropriate.

Therefore, first of all, you should decide what exactly you are going to open, and which category of the population will become your regular customers - in accordance with this, you will need to rent and design a room, make a menu, etc.

How to open a pizzeria in a small town? Required package of documents

Of course, you will have to register with the tax office and go through some other authorities. What does it take to open a pizzeria? First of all, register as a sole trader or open a limited liability company.

If you plan to sell alcohol or tobacco products, then you will need an appropriate license. In addition, the pizzeria must obtain permission from the sanitary and epidemiological station, the fire service and the labor protection service.

Where is the best place to locate an establishment?

If you are interested in questions about how to open a pizzeria in a small town, then you should know that location plays an important role. You should not rent a room near restaurants, bars and other catering establishments. It is best to open a pizzeria either in a busy part of the town (for example, in the center) or in a densely populated residential area (in such cases, the majority of customers will visit the establishment in the evenings and weekends).

It should be noted that there are certain requirements for the premises used as a catering establishment. In particular, there should be a fully equipped kitchen, as well as a hall for clients, a cloakroom, a locker room for staff, and a room for washing dishes.

An uninterrupted supply of electricity and water is a must. In addition, you will need a ventilation and air conditioning system.

Choose an interesting style for decorating the hall, select the appropriate furniture and other decorative elements. The main thing is that visitors feel comfortable and cozy.

The required amount of equipment for a pizzeria

Naturally, in order to prepare food and receive visitors, you need to prepare. How much pizzeria equipment do you need? For example, it will be necessary to purchase refrigerators for storing raw materials.

You will definitely need ovens for a pizzeria. In most of these establishments, they are placed right in the hall, behind the bar - so visitors have the opportunity to watch the preparation of their dish, and the aroma of freshly baked pizza becomes the best advertisement.

If you are going to serve other meals at pizzerias, then you will need a kitchen with appropriate equipment, in particular, refrigerators and freezers, a microwave, a stove (it is desirable to have both electric and gas), and an oven. Do not forget about the necessary kitchen utensils and other accessories.

As for the hall, you will need a bar counter, as well as an electric kettle for making tea and some other hot drinks. It is also worth buying a coffee machine, as many visitors love this drink.

It is best to purchase a computer with the appropriate software - this will make it easier to place orders, keep track of expenses, etc. You can hang a plasma TV in the hall - this move will appeal to regular visitors. In addition, you can arrange viewings of important events, such as football matches.

Other necessary materials and raw materials

Naturally, for cooking you will need products. Most likely, there are companies in your city or somewhere close to it that will gladly provide you with the raw materials you need for cooking, such as flour, sugar, ice cream, alcoholic beverages, etc. It is unlikely that finding products will be a problem for you. It is quite another thing - fresh vegetables and other ingredients that are not subject to long-term storage.

If you are going to be engaged in the delivery of pizza, then you should worry about disposable tableware. And even if you don't intend to deliver meals, some customers are much more willing to take them home or to work with them - not everyone has the time or desire to eat in a public place. Do not forget about the special wooden boards on which it is customary to serve pizza. And, of course, you should have enough tableware, glasses, wine glasses, mugs, cutlery, etc.

In today's competition among pizzerias, it is important to provide the customer with maximum convenience for the purchase of the product. Gone are the days when it was enough just to open a classic establishment, put tables and chairs, and customers began to walk literally "jambs". It is not easy for new players to enter the market today. Almost every major city has more than one intracity network and many federal players. Nevertheless, experts predict a bright future for catering and fast food in particular. According to Rosstat, the fast food sector, despite all the crisis phenomena, is growing by an average of 17% per year.

Step by step plan to open a pizzeria

One of the available options for a successful start today is the opening of the so-called mini pizzeria near the house. Such establishments earn in three main areas: 1. Stationary pizzeria - went in, ordered, ate 2. Pizza delivery - called, ordered, brought 3. Takeaway pizza - went in, ordered, took away. The restaurant menu includes all the same well-known dishes and drinks: 25 - 30 types of pizzas, pastas, salads, soups, business lunches, fruit drinks, kvass, beer, lemonade, iced tea and coffee. The main clients of the institution: locals, bachelors (25 - 40 years old), working class, youth and students, women under 35 years old (who have no time to cook), employees of nearby offices. Such pizzerias are focused primarily on a specific residential area of ​​the city. “A pizzeria near the house will have a number of advantages over a traditional establishment located somewhere in the city center,” says Maxim Seryakov, Marketing Director of Pizza Time. For a businessman, this is, above all, an inexpensive rent. For example, the price tag for renting in a large shopping center will be 2-3 times higher than renting a room on the ground floor of a residential building in a residential area of ​​the city. The difference can be 50 - 100 thousand rubles. Such savings in the initial stages can literally save the business. For consumers, the benefits are even greater:

1. Hot pizza is always "at hand". It's like going for bread - a pizzeria is within walking distance.
2. Delivery speed. Due to the proximity to the client's home, the delivery time for fresh pizza is only 15 - 40 minutes, taking into account the time for preparing the product.
3. The price of pizza "at home" is always lower than in traditional establishments. And this is logical - the cost of renting the premises is lower, which means less fixed costs and cost. As a result, the price tag is reduced by 15 - 25%, which has a positive effect on the growth in demand for the product.

With sufficiently large opportunities, mini-pizzerias require much smaller investments - about 1.5 million rubles. Net profit after reaching the design capacity is 150 - 200 thousand rubles. Investment pays off with proper organization for 14 - 16 months.

Choosing a place to open a pizzeria

Organizational issues The first thing to start with opening a business is to find a suitable premises. This is very important, because 80% of success depends on it. The best option are buildings located on the first line of houses with convenient access roads and parking. In this case, the presence of only one sign above the entrance to the premises will bring the lion's share of customers. And, accordingly, it will save a significant part of advertising funds. The minimum floor space is 65 sq. m. A big plus is the presence in the immediate vicinity of public transport stops, universities, shops, boutiques, office buildings. It is also recommended to be located as close as possible to large areas of new buildings. As a rule, much more young people live here, and these are the main customers of pizzerias.

The second point is the presence of communications. The room must have hot and cold water supply, good ventilation and an emergency exit. For optimal operation of the equipment in the room, sufficient electrical power must be supplied. The rent for a practically finished object will be at least 50,000 rubles. per month. The third important point is the recipe of dishes and technology. It will take a lot of money to develop a unique pizza recipe. To do this, it is worth attracting an experienced technologist and chef. The product must be 100% tasty and of stable quality. Because for the majority of customers it will not be so important what your establishment looks like and where it is located if it prepares delicious and extremely appetizing pizza.

Online pizza advertising

Development of effective advertising campaign- Another most important task when opening a profitable pizzeria, one of the main specializations of which is pizza delivery. In this sense, the most reliable tool for promotion is the Internet. A bunch of your own website + contextual advertising gives a tremendous effect. To prove these words, just take a look at the statistics of Yandex search queries. So, the phrase "pizza delivery" for October 2018. Moscow residents searched more than 46,000 times

And this, mind you, only in Yandex search. Don't forget that there is also Google. On average, about 2,300 Muscovites try to find pizza delivery via the Internet every day. And these are the most direct customers. The cost of creating a quality resource, with a decent budget for contextual advertising, will be at least 200,000 rubles. But, believe me, this is a worthwhile investment. Especially when it comes to a large city.

How much money do you need to open a pizzeria

A pizzeria is not the cheapest project. It will be necessary to allocate significant funds for repairs, design, purchase of equipment, furniture, business registration, and advertising. If you carry out the calculation, the estimated costs will look like this:

Total - 1,575,000 rubles.

How much can you earn by opening a pizzeria

First, let's calculate the costs. The average bill of a pizzeria near the house is about 450 rubles. Of this amount, 32% are ingredients (144 rubles), 2% are delivery costs (9 rubles), 3% of the proceeds go to the administrator (13.5 rubles). The cost of one order is: 144 + 9 + 13.5 = 166.5 rubles. Profit from one order is: average bill - cost = 450 - 166.5 = 283.5 rub. Fixed costs are made up of:

Total - 329 000 rub. per month or 10 966 rubles. in a day. The break-even point of the pizzeria is reached at: 329,000 rubles. (fixed costs) / 283.5 rubles. (profit from 1 order) = 1160 orders per month or 38 orders per day. Everything else is a plus. So, to earn 200 000r. per month "clean" must fulfill 61 orders per day. This is more than a real number.

Pitfalls of business - popular mistakes of beginners

1. You should not overpay for renting a room - high rent will eat up the bulk of the profits. Take a little more time and pick up a less expensive item.
2. Do not pay staff too much wages, believe me, this is not the main "motivator" of responsible work. Pay exactly as much as the labor market in your city requires.
3. Spend more time on a young project - a hired manager with a big salary will not take care of the project the way you do.
4. Implement controls to control the theft of proceeds. Fire dishonest employees without hesitation. And even if for this you have to change more than a dozen people.
5. Build relationships with the tenants of the building (if the pizzeria is located on the first floor of an apartment building). Any complaints to Rospotrebnadzor can adversely affect the future of the establishment. And the extra hatred of the main customers will be useless.
6. Conduct purchasing, sales and marketing analytics. Analyze successes and failures, develop the project and never stop developing.

How to choose business equipment

To open a pizzeria, you will need to purchase refrigerators, a dough kneading machine, a proofing cabinet, a cutting table, a chopper, tables and utensils for the hall, and kitchen utensils. You can buy everything you need directly from supplier companies, which will not only help you choose devices of the appropriate power, but also install it. Many vendors provide free equipment maintenance, which is extremely beneficial when starting a business.

Which OKVED to indicate when registering a business

• 52 - supply of catering products (for home delivery of pizza);
• 40 - production and sale of snacks, drinks for consumption on the spot;
• 30 - activities of restaurants and cafes;

What documents are needed to open a business

To open a pizzeria, registration of an individual entrepreneur is required. In addition, you will need:

• Obtain the conclusion of Rospotrebnadzor on the compliance of the premises with sanitary standards;
• Draw up and approve a production control program;
• Conclude contracts for planned disinfection of the premises;

Which taxation system to choose

Several taxation systems are suitable for registering a pizzeria:

• UTII - the most profitable option for a novice businessman;
• STS with the payment of 15% of the net income of the establishment - ideal for small establishments.

Do I need permission to open

The activity does not require licensing. But you will have to obtain permits to conduct activities from the SES, the fire inspectorate, and the energy accounting. Another great option for a business is to design your own brand. But you can think about it already with stability and high profitability.

Business Startup Technology

Significant investments are needed to open a large business. But everyone can open a mini-pizzeria near the house. To implement the plan, you will need to find a room, purchase equipment and start a business. So:

Success in the business of opening a mini-pizzeria depends on the quality of products, the recognition of the establishment and the pleasant atmosphere of the hall.

Every day, for many of us, the topic of starting our own business is becoming more and more relevant. The country is constantly shaken by economic crises, you constantly have to worry about whether the authorities will announce the next layoff at work tomorrow. While, having your own, albeit a small business, you can not worry about the day to come. However, many niches are already occupied at the moment, the competition in the market is such that it is not worth poking into this or that business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, opening a pizzeria can be a very good solution. A competent business plan, with all the calculations and taking into account the situation on the market, will help a beginner in this business to stay afloat at first, and then, perhaps, even win this race. This is what will be discussed in our review.

So, how to open a pizzeria? The business plan below as an example will help you write your own document and evaluate your strengths.

Rationale for choice

Some may have a completely logical question: “Why, in fact, it is proposed to consider the business plan of a pizzeria?” We answer. Yes, because there is never too much pizza! And even if a similar institution operates in the neighboring area, yours will not be left without customers in any case. Everyone loves pizza! In addition, there are several formats of establishments of such a plan, so it is much easier for a novice entrepreneur to choose something suitable for himself. For example, when developing a business plan for a pizzeria for a small town, it would be wiser to opt for a specialized mini-institution. After all, in the provinces, unlike megacities, as a rule, there are far from every city. And if, say, you do not have a fairly large amount on hand to open a large cafe, then it makes sense to consider a business plan for a small pizzeria that delivers to your home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, the moment may come pretty soon when a business plan for a pizzeria of a larger scale is needed.

A few words about the document itself

Regardless of what business plan is being developed - whether it is planned to open a pizzeria, a restaurant or another catering establishment - this document should consist of several sections that must be considered. It must certainly take into account some basic elements, as well as describe in detail each step and provide calculations.

If we take the pizzeria business plan we are considering, an example of its preparation will look something like this. First of all, you need to study in detail the business idea itself for opening this enterprise, as well as analyze the situation on the market. Next comes the question of registering a business. Here you need to think about what type of activity and payment of taxes is the most reasonable choice. After that, you need to choose the format of the institution, and then calculate the cost of rent. In order for the latter to be minimal, you need to competently approach the choice of premises. After that, it is worth focusing on such an issue as recruitment. Here, depending on the scale of the plan, you need to think over its number, wages, calculate the cost of uniforms, etc. Next comes the compilation of a list of equipment and justification for the need to purchase one or another of its types. Then the plan is detailed, and the last item will be the calculation of profits. Your creation should be crowned with conclusions about the profitability of the undertaking. Or about his complete hopelessness.

Of course, today you can easily buy, or even find a free ready-made pizzeria business plan. However, not a single template, albeit well-written document can be compared with the one that will be made taking into account the specific place in which it is planned to open a business, as well as small nuances known only to the future entrepreneur himself.

Restaurant or cafe

It is hardly worth it for a novice entrepreneur to aim at a restaurant, but you can try to open a cafe, if you have the required amount on your account. This option when opening your own pizzeria is considered the most expensive, however, it is also the most cost-effective. When developing a business plan for the Pizzeria cafe, first of all, it should be borne in mind that the most money will have to be spent on renting the premises. Expenses, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. For salaries, staff will need to spend 20-30 thousand for each employee. And you should have quite a lot of them - cooks, waiters, helpers, since the format of the cafe implies the presence of not only pizza on the menu, but also a different assortment, up to alcoholic drinks. The purchase of equipment will take at least 200,000. Plus a PR campaign, which, in the most modest scenario, will draw twenty thousand. Plus paperwork, renovation of the premises and other expenses. In total, the opening of such a business will require at least $ 100,000. The profitability of the business will be about 350 thousand per month, but it will pay off in about a year.

Mini pizzeria: business plan

Such an institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented area in a shopping center. The costs in this case will be much lower, as it will be lower, and you will not have to hire a lot of employees. How much you have to spend at the initial stage will help you understand a well-written business plan. A takeaway pizzeria is an option that will help you cut costs even further. That is, in this case, you can limit yourself to a small area in the trading floor with just a couple of tables and a sales counter, offering the especially hungry to eat your product without leaving the cash register, while the rest take it with them. In principle, you can not save money, but combine both options by adding a few more tables to the hall, and salads, snacks, coffee and beer on the menu. As for costs, rental costs will range from 30 to 100 thousand rubles, for equipment - from 120 thousand, staff salaries - within 30 thousand. You can earn about a hundred thousand a month, and recoup the cost in a year and a half.

Pizza Delivery Business Plan

"Pizzeria with delivery!" - this is how entrepreneurs loudly advertise their alleged institution. In fact, there is no pizzeria as such. If you have permits and follow sanitary rules, you can simply cook such pizza in your own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with such a formulation of the question, you will not earn much. But with a competent approach, such a pizzeria that delivers is considered the most budgetary and at the same time it is enough profitable business. However, in order for this to be so, you still need to rent a room, albeit a small one, the rent of which will cost about 10-15 thousand rubles, buy equipment at a minimum, a hundred thousand, hire several cooks and couriers. In general, when opening, you can keep within 10-15 thousand USD. e. And at the same time earn about 70,000 rubles. It will be possible to return the spent money in two years.

This is what the business plan of a pizzeria of each format looks like. Further, we will touch on issues related to paperwork, rental of premises, purchase of equipment, search for personnel in more detail. After all, they are an integral part of any competent business plan.

Documentation

You can open any business and work successfully and without problems only if you have a full package of permits on hand. Their entire list must certainly contain your pizzeria business plan.

First of all, you need to formalize your activity. So, it can be both an individual entrepreneurship and a joint-stock company with its own charter. At first, it is better to opt for an individual entrepreneur, in this case it will be easier to deal with taxes, and there is less responsibility. You also need to have a patent for trading activities and a license for retail trade, as well as the sale (if any) of alcoholic beverages. You will need to obtain permission from Rospotrebnadzor to place a pizzeria in a rented room. Plus a conclusion from the SES, for which you will additionally need to provide honey. future personnel books, premises lease agreement, certificate of state registration. You will also need to have a permit from the fire department.

Perhaps, in the area where you are going to work, some more papers will be needed, but you can find out more about this from the local authorities.

room

The issue of renting a room must be approached very carefully. Firstly, one should take into account such a moment: depending on the type of pizzeria, its area should be at least 50-250 "squares". Secondly, it must meet certain requirements of the SES. Not located in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be met by carrying out repairs on their own. However, in any case, you will need a cosmetic update, so the last condition can be omitted when choosing a suitable area.

The location is also important, since both the amount of the rent and the influx of customers depend on it. In the center, of course, you will have to pay more than in a residential area. But here, of course, not everything is so simple. If you are developing a business plan for a pizzeria for a small town, then considering placing it on the outskirts means immediately putting an end to your enterprise. An establishment of such a plan in a small settlement should be located where there are the most people. And the inhabitants of the province flock, as a rule, to the center. Another thing is if you are in a metropolis. Here there is a reason to turn your attention to new buildings. And especially on the outskirts. Residents of new houses in such places are not spoiled by the presence of a large number of shops. And many want to have a bite, and sometimes even a bite, without making unnecessary gestures like trips to the nearest supermarket. So your establishment will come in handy. In addition, in new buildings, the first floors of buildings are allocated for commercial real estate, and the rent there is quite low. So picking something suitable for yourself will not be difficult.

Equipment

The most expensive part of a business plan. It is possible, of course, to reduce costs and purchase refurbished appliances, stoves and refrigerators or used ones, however, if possible, it is still advisable to buy everything new. First of all, you will need to acquire refrigerators, and for each type of product separately. Fish and meat should not be stored in the same unit. You will also need a special one. It will not be superfluous to have a dough mixer, it will not hurt to have one. You will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other trifles. You will also need to take into account the cost of uniforms for employees.

Staff

As for this issue, the main thing here is that the waiters are well-trained, and the chef is a chef, in the full sense of the word from the point of view of culinary art in general and competent pizza preparation in particular. In general, neighbors, students, temporarily unemployed and other similar workers are not recommended to be considered. Only qualified personnel with appropriate education should be hired.

Advertising

To promote your institution, you need to use all the methods available for this. Own website, advertising on radio, television, in newspapers, on poles, after all. There is an opportunity - place pointers-tips that will lead visitors to the doors of your pizzeria, hire students so that you don't be greedy. Hold all kinds of promotions, arrange free children's holidays, because kids love pizza no less than adults. If not more. Over time, grateful customers will bring new visitors with them - the word of mouth effect will work.

Conclusion

So, what conclusions does the above pizzeria business plan allow us to draw? The forecast for this type of activity can be said to be quite favorable. With the right approach, a well-written business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean at all that some can sell pizza, while others will not succeed. At first, you can try your hand at organizing a small pizzeria that delivers to your home, then expand and open a mini-cafe, and then completely swing at a restaurant. The main thing is to believe in yourself and have the initial capital. And you will need at the start - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.

In this material:

How to open a pizzeria from scratch? A specialized company will help solve such a problem. But you can do it yourself. Pizza is loved by many, so such an institution will not be left without customers.

This business can become a profitable business activity.

About 20% is the profitability of such establishments. The profitability ratio will increase to 60% if a delivery service is created. About 500-700% is a markup on pizza.

After about 1.5 years, the pizzeria begins to generate tangible income.

Where to begin? To open your own pizzeria, you need to understand the competition in this area of ​​\u200b\u200bthe market space and the profitability of such an entrepreneurial activity.

It is required to analyze the business idea for opening a pizzeria. In the field of restaurant business, a pizzeria is a successful project, since fast payback, low production costs, and popularity among customers are considered characteristic features. Analyze competitor policies in detail.

The issue of registering a business with the relevant authorities should be studied. It is important to consider what type of tax payment, form of activity to choose. A convenient form of taxation is UTII. A decision needs to be made regarding the organizational form of the business. Registering an LLC is the best option. Competent selection of the format of the establishment, calculation of the cost of rent determine the success of the implementation of your idea of ​​a new line of business. Significant financial investments are required to open such an institution.

Business idea concept

To start a pizzeria, a business plan is essential.

There are 2 formats of such establishments:

1. In the metropolis, you can open a large-scale pizzeria. A full-fledged cafe-pizzeria requires huge investments. This is the most expensive business option. In the case of competent business, an average of 20% is the profitability of such catering establishments.
2. A specialized mini-institution that does not require a large sum to open will be appropriate in a sparsely populated area. The location of such an institution does not matter. Only the preparation of pizza, the creation of a delivery service implies such an option for earning.
3. You can significantly increase your income if these 2 options are correctly combined. If things go well, the profitability indicator will increase up to 50-60%. The pizza delivery service on order will account for 1/5 of the pizzeria's profits.

Where is the best place to open a pizzeria?

The location of the future institution is of great importance. High traffic of people is an important criterion for choosing an urban area. There is a lot of competition in the city center.

You can significantly save on renting a room if you equip an ordinary room and open such a catering business in a residential area near high-rise buildings, organize pizza delivery to your home.

There is much less competition here, since there are usually not so many entertainment venues. This means that your future pizzeria has every chance of becoming a favorite vacation spot for residents of the urban area. A good solution could be to open a pizza restaurant in the city center.

The entrepreneur will have to pay a considerable rent if the pizzeria is located in a modern shopping and entertainment complex. However, in such a shopping area, consumers of any age are always attracted by delicious inexpensive pizza, so there will be a lot of visitors to this catering establishment.

Near the various educational institutions, near the hospital, you can create a stationary cafe. During the lunch break, the employees of the medical institution, patients and their relatives, students will enjoy fragrant pizza. Significant benefits and significant income can be obtained if the pizzeria is located near the office of a large company.

In the office, you can constantly deliver pizza ordered by employees. For a small amount of money, you can have a tight bite of pizza to office clients.

If there is a shortage of finances, start-up entrepreneurs can create a mobile tent, a specially equipped trailer.

Mobility is the main plus of this outlet. The sale of ready-made pizza using a pizza machine makes it possible to receive significant income. Such a multifunctional electronic device for automatic preparation of fragrant cakes is a novelty in this segment of the Russian market. How to choose a room:

1. The design organization will help the novice entrepreneur obtain the necessary permits, create a communications plan. A small establishment can fit on 25 m². About 1/3 of this area will be occupied by the kitchen.
2. To open a catering establishment with a useful area of ​​​​about 100 m², a significant start-up capital is required. From 100 to 300 thousand rubles, it will cost to rent a room for a pizzeria. Supervisory authorities impose strict requirements on catering establishments. They must be known and strictly followed.

The choice of equipment for a pizzeria

At the initial stage, it is necessary to resolve this important issue. It is advisable to use the manual labor of employees when performing simple operations in the case of a small production in a mini-pizzeria. You will need to spend a considerable amount to minimize manual labor in a pizzeria-restaurant. The number of equipment is calculated taking into account the number of visitors that are planned to be served.

The following equipment is used in the technological process:

• freezer, extractor hood, ingredient containers, refrigerated cabinets;
• cutting boards, graters, vegetable cutters, washing tub;
• special oven, pizza molds, stuffing tools, vegetable peelers;
• special pizza table;
• dough mixing machine, dough separator, dough sheeter and flour sifter;
• utensils for serving visitors.

Domestic refrigerators are not suitable for the production of the Italian national dish. All equipment for the production of pizza will cost about 900 thousand rubles.

Recruitment

It is required to think over the costs of uniforms, salaries of employees of the institution. In order for the customers of the pizzeria to be satisfied, it is important to hire experienced, friendly and helpful employees. Competent, polite, unobtrusive should be an employee who serves visitors, so the choice of waiters must be approached carefully. Attendance of the institution will depend on the quality, exclusivity of the dishes offered, the skill of the cook. It must be an experienced professional.

If the opening of a pizzeria is carried out correctly, an annual profit of 50 thousand dollars can be obtained in 2 years.

A flexible pricing policy and a well-formed menu will increase profits, accelerate business payback.

Order a business plan

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